Gemma Gosden

How do you make Gen Z care? 👀 Gen Z are changing marketing landscape. And the hard sell approach gives them the ick like nothing else 😵 Creativity, ethics, community, and authenticity are the new metrics that Gen Z are scoring brands on when deciding whether to invest. 🔁 For Gen Z, the sales funnel doesn't work. It's all about consuming branded content in a loop. 🔍 They Constantly on the lookout for inspiration. Gen Z puts more emphasis on the communities that brands can create, this wins their loyalty. 🤿 By diving deeper into the Gen Z persona, we are in a better place to predict the future of marketing. After all, in case you hadn't noticed, we're not so young anymore! At the core, we MUST incorporate these key themes into our marketing strategies to demonstrate we understand who they are, their needs, and crucially we need to adapt to be ready to meet them. Curious to learn more about all things Gen Z in the world of marketing? Check out our handy blog here ⬇️ https://lnkd.in/eeG4jEVh

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⏳ Just 4 days left to make your voice heard! We're calling on all Black PR and comms professionals to share your experiences. Together with PRWeek UK and Opinium, our One Step Forward Two Steps Black survey aims to uncover the truth about inequities, celebrate successes and set a new standard for our industry. Back in 2020, nearly half of Black communication pros told us they’d never received an internal promotion. We want to know if things have changed. Are you being hired, recognized, and rewarded fairly? Your input is crucial to shaping meaningful recommendations for change. The survey is anonymous and takes just 6 minutes to complete. 🔗 Hit the link below to participate and help us pave the way for a more equitable future in PR and comms. 📅 Remember, the survey closes this Friday, 28th June 2024. Let's make a difference together! ✊🏾 https://lnkd.in/eM--X-Fs

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Back in 2020, nearly half of Black communication professionals reported never having received an internal promotion. That's shockingly dismaying! As a 100% BME-staffed agency, we encourage every Black PR professional to join the survey. Let's see what progress (hopefully) has been made, and most importantly, affect change!

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One step forward two steps Black? We want to hear your experiences of what it’s like to be Black in PR and comms today. Together with PRWeek UK and Opinium, we are opening our One Step Forward Two Steps Black survey to uncover inequity where it exists, recognise successes in creating a diverse pipeline and retaining talent, and crucially - to provide a benchmark for the industry to make change. The inaugural One Step Forward Two Steps Black survey in 2020 found that almost half of Black communication professionals had never received an internal promotion, with talent having to move to a different agency or company to rise up the ranks.  Has progress been made? Are you having a more equitable experience? Are you being hired, recognised and rewarded for your contributions? We need to know so we can shape recommendations to drive change. The anonymous survey takes just 6 minutes to complete. Complete the survey here: https://lnkd.in/eM--X-Fs Kamiqua Lake (nèe Pearce) Founder of UK Black Comms Network says "As the old adage goes: what gets measured gets improved. The industry's focus continues to be on attracting Black talent into entry level roles. We want to understand what progress our industry is making on this and how organisations are rewarding Black talent within their companies."   You can read more in PR Week here: https://lnkd.in/ewPJbcE4 Special thanks to Eliza Wiredu Rhoneece Patterson Priya Minhas

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We're the UK Copywriting Academy We help copywriters, agencies and businesses gain copywriting mastery through our hands-on, practical programmes and courses focused on results. Our approach combines focus on the fundamentals, immersion and practical application to rapidly build skill and experience. And, we also support copywriters looking to grow their business by giving them the tools and strategies to raise prices, onboard clients and build systems. #copywriting #copywriter #freelance

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How we can help your social media marketing 🤔 ✅ Social Media Strategy ✅ Video, Animation and Imagery ✅ Hashtags and Keyword Research ✅ Brand Consistency and Tone of Voice ✅ User-Generated Content ✅ Competitor Analysis ✅ Influencer Marketing ✅ Paid Advertising e.g., Facebook ads and LinkedIn promoted posts ✅ Measuring Performance with Analytics Tools Looking for support with your social media strategy? Look no further, speak to us today ⬇️ #SocialMediaStrategy #ProfessionalServicesMarketing

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Think you've got your Marketing sorted? Take the quiz, it's free and only take 5 minutes! https://lnkd.in/ej9DSB7J See how your Marketing stands over 6 categories... 📢 Social Media Activity 💓 Social Media Presence 🗣️ Brand Reputation 💭 Thought Leadership 🤵 Personal Branding 📰 Publicity #Scorecard #DigitalMarketing #SocialMedia #MarketingInsights

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Talent can = more opportunities in broadcast PR, but how do you know if you are making the most of them? Check out our Talent 101 to find out the top tips you NEED to know to create the best campaign possible 👇 #TalentSourcing #MediaRelations #PR

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If you come from a marketing, comms, or PR background and want to create year-long content based on research, Catherine's latest tutorial is for you. In the tutorial, she explains how and why it's crucial to do these five things to create robust future-proof research: 🔍 Maximise sample size 🌐 Going global 💭 Including diverse perspectives 🔮 Designing for the future ⁉️ Optimising question types She further explains how, by making these small changes, you can get a better return on your investment. Want to know more? 🔗 Continue reading here > https://lnkd.in/eGv2kuaQ #B2BMarketing #ResearchFindings #PublicRelations #ContentMarketing

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Are you an influencer looking to improve your content creation skills? 🤳 We are looking for North East based influencers who would like to be considered to take part in our TikTok & Reels masterclass event on Thursday 23rd May from 10am-12pm. The event also features a live Q&A with TikTok, if you're an influencer who would love to participate in this, get in touch! 👋 Zoe Pouton Anna Gaughey Laura Colpitts #tiktokmarketing #tiktokforbusiness #reelsforbusiness 

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Did you know that only 16.2% of individuals in the creative industries come from working-class backgrounds? In this Campaign UK article, client BBD Perfect Storm | a B-Corporation’s Chief Strategy Officer, Tony Quinn, and Junior Copywriter, Leah Coughlan, share their personal experiences with social mobility and classism in the creative field. Despite growing awareness and efforts towards diversity, it’s clear that there’s still significant work to be done to create equal opportunities for all. Check out their insights on how we can continue to push for a more inclusive industry: https://lnkd.in/ewUyR6ZA

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What are your tips for pitching to TV and radio news? 📺 Have a listen to what our PR manager, Stephanie Massie, has to say 💬

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It’s hard to keep up with the seismic shifts of social media these days, but don’t stress. We’ve got you. Our State of Social report will help your brand keep a thumb on the pulse and pace of change in social media. Find out where social has been, where it is now, and where it’s going so you can prioritize your organic and paid efforts and build long-term strategic partnerships to reach your audiences. Check out the full report here: https://lnkd.in/gEuVnHha. #SocialMedia #DigitalStrategy #ModernConsumers

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It’s hard to keep up with the seismic shifts of social media these days, but don’t stress. We’ve got you. Our State of Social report will help your brand keep a thumb on the pulse and pace of change in social media. Find out where social has been, where it is now, and where it’s going so you can prioritize your organic and paid efforts and build long-term strategic partnerships to reach your audiences. Check out the full report here: https://lnkd.in/gEuVnHha. #SocialMedia #DigitalStrategy #ModernConsumers

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It’s hard to keep up with the seismic shifts of social media these days, but don’t stress. We’ve got you. Our State of Social report will help your brand keep a thumb on the pulse and pace of change in social media. Find out where social has been, where it is now, and where it’s going so you can prioritize your organic and paid efforts and build long-term strategic partnerships to reach your audiences. Check out the full report here: https://lnkd.in/gEuVnHha #SocialMedia #DigitalStrategy #ModernConsumers

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📲 'That's the thing with TikTok, you're always there and people are using it every day. It is very much part of their daily habits and routines... And offers a very unique insight.' Senior Social Editor Rachel Duffy discusses the impact of TikTok on the general election campaign and its importance for all political parties with Camilla Tominey and Kamal Ahmed. But which party could win the social media war? Let is know in the comments. ➡️ Watch and listen: https://lnkd.in/e6vHir2E

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