Firdaous El Honsali

Being is big, bold and here to make a change. In a category where inclusive brand solutions remain underrepresented and advertising relies on time-tested gender ideals, Being has an opportunity to meaningfully transform the narrative by envisioning a beauty landscape that unites individuals of all identities, hair types, and abilities. Inclusivity is ingrained in Being’s design ethos and woven into the very fabric of the products. Being aspires to be the first brand available in a major US retailer to offer a diverse range of hair care products for all hair types, textures, and needs available in one aisle, on one shelf, at an accessible price point. Tailored formulations address various consumer needs while promoting unity under one brand. Challenging mainstream beauty standards, Being aims to foster a sense of belonging by embracing diversity and encouraging individual expression through product and messaging. Being’s packaging is designed with universal principles in mind, featuring soft tubes for easy one-handed use. Lids have extended lips for effortless opening, catering to those with limited dexterity. Tactile indicators have been incorporated onto the bottles to help individuals with visual impairments distinguish between the shampoo (indicated by stripes) and conditioner (identified by circles). These markers also serve as additional grip to facilitate opening the tubes. Genderless colour schemes avoid traditional gender associations and promote inclusivity. The colour combinations and large typography were carefully selected to accommodate those with the most common forms of colour blindness, ensuring ease of navigation. The brand campaign, "For Being You," reiterates the brand platform by celebrating individuality and inclusivity. Through the stories of five individuals, each representing a different hair type, the campaign honours self-expression, uniqueness, and diversity. This idea flows through to other collateral, such as the high-shine, reflective gift boxes, which encourage recipients to look in the mirror and celebrate their unique selves. Being Haircare launches exclusively today in 2500+ Walmart stores. ZURU Edge everyday reimagined

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Fondation L'Oréal and Ipsos are conducting an international survey which aims to understand the experiences and identify the needs of those working in climate change, with a special focus on women. The results will be publicly shared at the New York Climate Week in September, to contribute to the open discussions on this topic and help identify actions that must be put in place to support climate professionals. The aim is to highlight what is currently representing a barrier for climate professionals and see how we can collectively address these barriers. Click the link below to take you to the survey and and/ or repost to spread the word. https://lnkd.in/gx-X_asH Maÿlis Buonomo #womenandclimate #climateprofessionals #ipsos #survey

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Urgent Call for Sustainable Transformation in the Fashion Industry 🌍✨ A great read by Sarah Kent The fashion sector stands at a critical juncture. Annually, over 100 billion new garments are produced globally, fueling an industry responsible for 10% of all greenhouse gas emissions. This staggering output contributes significantly to environmental degradation, a concern echoed in a recent Textile Exchange report. The report highlights the urgent need to halve emissions by 2030, advocating for a significant reduction in the production of new items and a complete abandonment of virgin plastic materials like polyester. Our current practices are not sustainable: The UN Environment Programme notes an increase of 60% in clothing purchases, with items worn for half as long compared to previous decades. 📈👗 Fashion is responsible for around 20% of worldwide industrial wastewater pollution and uses approximately 2,700 liters of water to produce just one cotton shirt. 💧🏭 Despite the high volume of clothing produced, 57% of discarded clothes end up in landfills, with another 25% incinerated. 🗑️🔥 Clothes made from synthetic fibers, which account for over 60% of global apparel purchases, can take between 80 to 800 years to decompose, compared to natural fibers like cotton. 🧵🕰️ Moreover, our recycling efforts, particularly turning plastic bottles into textiles, have unintended consequences. This process removes plastic from a recycling ecosystem where it could be continually reused as bottles, instead turning it into fabric that eventually contributes to landfill waste, breaking the cycle of reuse. ♻️➡️👚 The fashion industry must dramatically accelerate efforts to bring textile-to-textile recycling to market, explore innovative materials like biomaterials, and reduce the production of new materials altogether. Brands like Icebreaker and Hugo Boss are making strides in eliminating synthetics, yet a comprehensive industry-wide shift is required. Let's champion a more sustainable fashion future, where innovation and conscientious production are at the forefront of every decision. The time for change is now. ⏳🌿 #SustainableFashion #TextileExchange #EnvironmentalImpact #FashionIndustry #Businessoffashion

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STRESSED BUT WELL DRESSED? 🤔 It was an absolute pleasure to chat with fellow 'Yorkshire lass' Dahlia Stroud on the Stressed But Well Dressed Podcast on all things fashion, sustainability and the circular economy - some valuable insights and mind blowing facts! Thanks for having me Dahlia 💗 #sustainablefashion #circulareconomy #fashionpodcast

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Whenever I meet with someone new, they are curious to know about what all I’ve got going on (A LOT) and how those things work together, so I wanted to share with everyone exactly that. 1. HONEY B is my 360 integrated marketing and communications consultancy. I focus on developing and elevating indie beauty and wellness brands in start up mode through effective brand, content, and social strategy and execution. I specialize in storytelling, community building, and organic marketing. I leverage emotional marketing strategies and help create brands with soul. But I’m a true 360 marketer, which means if you need a one-woman marketing department, I’m your girl. 2. The Beauty Brief is an indie media outlet that covers new product launches, industry news, and trend analysis — all with a marketing twist. I co-founded TBB with the incredible Shiri Feldman and we have been so grateful for the organic growth we’ve seen occur with this platform in such a short amount of time. If you’re a new brand or if you have a new product coming out soon, let us know! We’d love to feature you. We have so many amazing voices with us on our team. And so many plans for our continued evolution. 3. BRAND BABY Podcast is STILL coming and will be a new beauty industry podcast with heart. Inspired by the incredible community I’ve encountered through my work in beauty marketing, I wanted to create an additional platform for these voices. I’m interested in sharing stories in a way that humanizes our work. You can anticipate founder stories, professional advice and insight, comprehensive brand coverage, trend talk, and more. Working through some issues on the tech side of things as the moment, but as soon as I have more updates on the launch of this very special project, I will post all the details for you! My first guest will be Kami L., founder of Clypse Beauty and I can’t wait to share her story with you all. You can also anticipate monthly updates from The Beauty Brief via BRAND BABY too. If you’d like to connect regarding any of the things happening in my world, I keep my calendar up to date here: https://lnkd.in/g7K8fnaZ Love, B #beauty #beautybusiness #beautyindustry #femalefounders #womeninbusiness #beautybrands #indiebeauty #indiebrands #beautystartup #skincare #haircare #cosmetics #beautynews #beautymarketing #beautytrends #marketing #brandstrategy

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As an indie fragrance brand, we enter an industry that has largely been built on the vision of Euro-centric, white, cis noses. They've given us extraordinary creations, many of which I've worn – but it makes me wonder: what's been left out? As a white person, with a mixed race co-founder, I am drawn to ask these questions, and learn about the legacy of what we're told smells "good" vs "bad". As part of this education, I spoke with an expert on the history of botanicals, which are often centered in modern Perfumery. Perhaps unsurprising, many have an untold history tied to colonization. You can read more below:

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This trend of companies backing off their support of PRIDE because of fear of customer backlash makes me sad. CEOs have a responsibility to lead with their values...not just when it's convenient. Face Reality will continue to be a vocal advocate for causes and initiatives that make us more diverse--including PRIDE. Diversity in thinking, diversity in background, diversity in all kinds of ways makes us a stronger company. When we take the time to listen to each other, listen to that diversity in thinking, we'll get to better business decisions every single time. https://lnkd.in/gxaqV4BC

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Interesting news about the Fashion ReModel initiative! Convened by Ellen MacArthur Foundation, companies like H&M Group, Primark and Zalando are trialing business models which decouple revenue from the production of new garments. These include resale, repair, rental, upcycling and garment maintenance or customization. Fashion Remodel is a brilliant example of leaving competition behind in favor of collaboration and I’m looking forward to seeing how this initiative unfolds. Digital product passports will be a game-changer for resale, repair and upcycling work. Once you have a digital label on a garment, you can explain to customers where and how to get it recycled. The digital label also helps recyclers validate materials and fiber content, which will create greater efficiency in the sorting and recycling process. #Sustainability #CircularEconomy #FashionReModel #BusinessInnovation

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When people talk about AI, in connection to the beauty industry. Most people automatically assume it’s ‘something’ to do with personalisation, speeding up the human consultation element, try before you buy online, colour matching etc which it obviously can support with- and does. Very well at times! However, where ML and AI for me can make the BIGGEST difference is in a brands operations and distribution! Imagine a world where machine learning and AI can support with customer satisfaction identifying and feeding back to teams in real time where there are consistent issues- and communicating this to the appropriate teams, identifying bottle necks in distribution and production lines in as close to real time as possible? Yes, we can all have access to technology which supports covering a lip with a shade of product. But speed of access, perfections of packaging and quality of product- that is where your brand really has an opportunity to excel! #justsaying https://lnkd.in/ewFGgXc8

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Exciting Times for the Fashion Industry! Shein, the online fashion giant, is set to make headlines with its plans to confidentially file for a London listing in the coming days, laying the foundation for a potential blockbuster IPO. This move could provide a significant boost to the UK stock exchange, which has been struggling to retain major listings. Having initially eyed a New York IPO, Shein's shift to London comes amid ongoing tensions between Beijing and Washington. The company's executive chair, Donald Tang, highlighted recent progress in changing perceptions of Shein's ties to China, though not enough to satisfy US lawmakers. Shein, valued at $66 billion in its last funding round, achieved a record profit of over $2 billion in 2023, outpacing competitors like H&M and Zara owner Inditex. With a confidential filing, Shein aims to be ready to list swiftly if the decision is made to proceed. This development underscores Shein's impressive growth trajectory and the strategic importance of the London Stock Exchange in the global market. Keep an eye out for further updates as this story unfolds! #IPO #LondonStockExchange #FashionIndustry #BusinessNews #GlobalMarkets https://on.ft.com/45erhoM

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Sustainability isn't just a buzzword; it's a necessity, particularly in the fast-paced world of fashion retail. I'm witnessing a seismic shift as retailers reimagine fashion through the lens of environmental responsibility. It's about more than just swapping materials for eco-friendly alternatives; it's a complete overhaul of the ethos driving the industry. I'm particularly intrigued by the rise of 'slow fashion', a trend prioritising quality and longevity over the fleeting appeal of 'fast fashion'. Retailers are now crafting pieces to last, reducing the need for constant consumption. The increasing use of recycled materials is another stride towards sustainability. It's inspiring to see iconic brands repurpose fabrics, turning what was once waste into high fashion. Technology, too, plays a vital role. From 3D design software that reduces the need for physical samples to AI that predicts trends and optimizes inventory, retailers are cutting waste in creative and innovative ways. The growth of the second-hand market also speaks volumes. Luxury consignment is no longer niche—it's mainstream, providing an upscale experience while promoting the reuse of garments. Moreover, it's not just about what we sell but how we sell it. Reducing packaging, enhancing recycling programs, and even educating consumers on garment care to extend the life cycle of clothes are now part of the job. Retailers who aren't riding this green wave will struggle to stay afloat. This is a challenge, but one well worth facing as we move to balance consumer desires with the health of our planet. #SustainableFashion #EcoFashion #RetailTrends

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A Stitch in Time Saves Nine (and the Planet)! ♻️ The recent report from the Ellen MacArthur Foundation highlights the critical need for Extended Producer Responsibility (EPR) in the textile industry. This comprehensive analysis highlights the urgent actions required to foster a sustainable and circular fashion ecosystem. Their insightful recommendations resonate deeply with our mission to transform textile waste into valuable resources. Their emphasis on holding producers accountable for the end-of-life impact of their products aligns perfectly with the vision of a cleaner, greener future. By implementing EPR policies, we can ensure that textile manufacturers take responsibility for their products throughout their lifecycle, from design to disposal. This approach not only reduces waste but also incentivizes innovative, eco-friendly practices. ReviveTex is committed to leading by example. We believe collaboration and accountability are the keys to a sustainable fashion industry. We call on #brandowners and #textilemanufacturers to join us in our vision. Together, we can drive significant change and create a circular economy where every piece of clothing has a purpose beyond its initial use. Let's support EPR policies and make sustainable fashion the norm. 🌍♻️ #SustainableFashion #CircularEconomy #EPR #TextileRecycling #ReviveTex #EllenMacArthurFoundation

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Have you ever had a mentor who made a real difference in your career? Having someone in your corner who can offer guidance, share experiences, and provide support can be a game-changer. Mentorship is about empowerment. A mentor can help boost your confidence, expand your network, and open doors to new opportunities. They can be a source of inspiration, pushing you to dream bigger and aim higher. I personally encourage more women to seek out mentorship opportunities for themselves. I know it has done wonders for my journey already: https://lnkd.in/gMhX7z8U #WomenInLeadership #MentorshipMatters #EmpoweredWomen #ProfessionalDevelopment #CareerGrowth #WomenSupportingWomen #MentorshipProgram #LeadershipDevelopment #WomenEmpowerment #CareerAdvancement #MentorshipJourney #WomenInBusiness #MentoringWomen #EmpowermentInWorkplace #BreakingBarriers #InclusiveLeadership

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Luxury Industry, Heal Thyself “Recent investigations in luxury fashion supply chains of both Armani and LVMH fashion brand Dior highlight the urgent need for industry leaders to address meaningful change. It can no longer be acceptable to have luxury #fashion business models based on human rights violations,” said Scott Newton, managing partner of Thinking Dimensions Global Consulting, who is based in Asolo, Veneto Italy. Newton says this ruling calls into question luxury brands’ much touted environmental, social and governance (ESG) policies. While claims that companies play fast and loose with sustainability issues are fairly common – called “green-washing” – environmental issues are an existential threat with potential impacts years off. However, human rights abuses are all too real, affecting people in the here and now. Dior did not respond to a request for comment. How well does your #Strategy address potential risks and blind spots? What do you think LVMH and their Number Two brand Dior do in the #future ? Thank You Pamela Danziger for including my quote in your insightful article published in Forbes: https://lnkd.in/d7fg2GM7

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📢 Enjoyed sharing thoughts with Madeleine Schulz at Vogue Business for the article “Here's what our clothes would look like if more women designed them.”📢 In our recent discussion, we explored the transformative impact of having more women, particularly from diverse backgrounds, in creative director roles within the fashion industry. The conversation highlighted how inclusivity in fit and sizing, practical design elements, and a balance of comfort and style would become the norm. Designs would celebrate diverse cultural backgrounds, empowering women and reflecting a broad spectrum of identities. Diverse leadership is crucial for fostering innovative and relevant designs that resonate with varied consumer needs. Promoting equitable opportunities, mentorship, and addressing systemic barriers are essential steps towards achieving this change. Brands must actively celebrate and support the contributions of diverse women, creating a culture of inclusivity and innovation that enriches the fashion industry. Dive into the full discussion to discover how the future of fashion is being shaped by the unique perspectives and talents of diverse, talented women. 🌟✨ https://lnkd.in/eNiUq5Vx #Voguebusiness #FashionInnovation #DiversityInFashion #WomenInLeadership #InclusiveDesign #Empowerment #FutureOfFashion

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... read that. Dove is committing to never use AI to create or distort women's images in their advertising. More brands should take note. "AI-generated content is perpetuating unrealistic beauty standards and lacks representation; even when women and girls know the images they see are fake or AI-generated, still 1 in 3 feel pressure to alter their appearance.​   The work that Dove began 20 years ago is more important than ever. That’s why today, we are renewing our vows to Real Beauty and committing to never using AI to create or distort women's images in our ads."

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