Fiona Salmon

for the benefit of the brainstorm (or real life) – let’s simply accept the following: 1) all the legal loopholes you’ve been relying on to run your data targeted ad and content campaigns are now closed; 2) the use of user profile cookies is outlawed unless you have clear, positive, explicit consent; 3) good data – the stuff that’s accurate, clean, detailed and recent – is essential to your business; 4) legally, you’re screwed.

Few brands, agencies or publishers are truly happy with their data platforms – if they have one at all, that is.
To avoid data regret, buyers must really look for a data platform with the following fundamental functions:

Easy consolidation of data from numerous sources and in various formats into a single platform;
A customisable dashboard that analyses and cogently presents this customer and campaign data to users, ideally with a holistic view of their entire audience as well as… Show more

Few brands, agencies or publishers are truly happy with their data platforms – if they have one at all, that is.
To avoid data regret, buyers must really look for a data platform with the following fundamental functions:

Easy consolidation of data from numerous sources and in various formats into a single platform;
A customisable dashboard that analyses and cogently presents this customer and campaign data to users, ideally with a holistic view of their entire audience as well as the ability to drill down to individual consumer data;
Custom audience building and segmentation functions through data processes including lookalike modelling, machine learning and predictive profile generation – preferably automated.
Audience activation functions: so content and offers can be hyper-targeted to consumers at scale; Show less

Dating companies have always recognised Facebook as a competitor of sorts. Arguably, it has been in the dating industry since Marc Zuckerberg added "Relationship Status" to the profile settings. There is also a great deal of anecdotal and empirical evidence of people who developed or rekindled a romantic relationship on Facebook. (Somehow, those stories are actually less surprising than those of people meeting on online dating platforms.)

Digital publishers with recruitment advertising departments are turning to new artificial intelligence (AI) to monetise more of their own data, increase display ad revenues, minimise data costs and target more relevant consumers for brands, as well as job candidates for recruiters.

After a three-month beta test, user-friendly AI data platform 1plusX is giving publishers new recruitment data tools to combine recruitment ad data with their main site audience data. Based on the innovative technology used to integrate customer relationship management (CRM) and third-party panel data into the 1plusX data platform, the new recruitment data tools enable publishers to integrate anonymous job seekers’ data so hyper-relevant ads can be displayed to extremely targeted consumers and… Show more

After a three-month beta test, user-friendly AI data platform 1plusX is giving publishers new recruitment data tools to combine recruitment ad data with their main site audience data. Based on the innovative technology used to integrate customer relationship management (CRM) and third-party panel data into the 1plusX data platform, the new recruitment data tools enable publishers to integrate anonymous job seekers’ data so hyper-relevant ads can be displayed to extremely targeted consumers and candidates. Show less

Digital publishers with recruitment advertising departments are turning to new artificial intelligence (AI) to monetise more of their own data, increase display ad revenues, minimise data costs and target more relevant consumers for brands, as well as job candidates for recruiters.

Publishers selling job ads use artificial intelligence to boost relevant reach of display ads by over 1200 per cent

Digital publishers with recruitment advertising departments are turning to new artificial intelligence (AI) to monetise more of their own data, increase display ad revenues, minimise data costs and target more relevant consumers for brands, as well as job candidates for recruiters.

For too long the digital ad industry has been focused on “premium publishers,” when what it really needs to focus on is “premium inventory.”

In 2016 the majority of digital advertising budgets will be spent on programmatic ad inventory in both the US and UK.

Brands owners such as Procter & Gamble and American Express were relatively quick off the mark to specifically state that they wanted the majority of their advertising budget to be spent programmatically.

Despite the £2.26 billion expected to be spent on mobile advertising this year, 45% of the most popular print media publications in the UK do not have a digital site that displays effectively on handheld devices, according to Vibrant Media.

Last January, Fox used the dating app Tinder to promote The Mindy Project via a native advertising campaign which used Tinder profiles of the show’s characters as the creative format...

Smartphone and tablet web browsing is commonplace, yet many publishers still haven't made the move to mobile, says Vibrant Media's Fiona Salmon.

Poor search algorithm updates (Hummingbird, Panda, Penguin...) have plunged many digital publishers into peril as their content plummets out of search engine results in page losses in consequence.




The decline in visitors impacts the performance of ads, which hits revenue. Under pressure from the publisher and ad sales team, the media title’s search-engine-optimization and editorial teams try to reverse engineer Google’s update and work out new tactics that will improve their… Show more

Poor search algorithm updates (Hummingbird, Panda, Penguin...) have plunged many digital publishers into peril as their content plummets out of search engine results in page losses in consequence.




The decline in visitors impacts the performance of ads, which hits revenue. Under pressure from the publisher and ad sales team, the media title’s search-engine-optimization and editorial teams try to reverse engineer Google’s update and work out new tactics that will improve their search-engine performance.
Show less

Pretty sounding search algorithm updates (Hummingbird, Panda, Penguin...) have plunged many digital publishers into peril as their content plummets out of search engine results pages in consequence.

ess more digital publishers start implementing a mobile site strategy, Google's going to start to penalise them in natural search rankings

For the most part, the editorial content of free digital media is not monetised – only the space around it is. This means that the focus of value within the publishing business can be directed away from the editorial, even though the content is what consumers really want.

You're searching the net on your mobile or see a link to an article a contact has shared on social media. You recognise the name of the media title as it's regularly on the newsstand you pass on your way to work, so you open the link to read on your commute.

Close to 70% of the UK’s biggest print publications are missing out on their slice of the estimated £526 million

A survey has found that 68 per cent of the UK’s biggest print publications do not display their websites effectively on mobile and tablet devices

Seven in 10 (68%) UK publishers’ digital sites do not display effectively on mobile devices, according to a new study by Vibrant Media.

According to new research from Vibrant Media, only 32 per cent of the top UK print media publications display effectively on tablets and smartphones

New research shows that most of the biggest print publications in the UK are missing out on their slice of the estimated £526m annual spend on mobile advertising by not offering digital sites which render effectively on tablets and smartphones.

New research out today shows that most of the biggest print publications in the UK are missing out on their slice of the estimated £526m annual spend on mobile advertising by not offering digital sites which render effectively on tablets and smartphones.

­The majority of the UK's largest print publications are missing out on their slice of the estimated £526m annual spend on mobile advertising by not offering digital sites which render effectively on tablets and smartphones, according to a survey commissioned by a mobile advertising agency.

The increasing adoption of the “ad supported media” model can arouse feelings amongst journalists that the game’s now all about the ads – particularly at online titles.

Publishers need to ensure that they are not losing sight of the value of their editorial teams in their efforts to monetise content

“Paying lip service to a partnership between editorial and advertising is unsustainable in an increasingly free distribution media industry. Whilst publishers must be concerned with monetising content and increasing ad sales, if they neglect to place editorial teams on an equal footing with ad teams, revenues will eventually slip.

Just as the TV industry has developed to directly monetise content through interactive services, product placement and sponsored programmes, online publishers need to explore innovations that use more than just the space around the content

Here’s what is: monetising your images, the single most-overlooked source of inventory (and, ahem, revenue) in the publisher’s arsenal. The web is home to literally billions of images, and each one offers the potential to generate new income.