“Federica is one of the best marketing leaders I have worked with. Brilliant marketing mind. She takes time to understand the market drivers and relates them to the product value proposition. What impressed me most is her follow-up to any paper publication or webinar or industry event. She always stayed focused on the goal and created a clear timeline with set milestones to get to the finish line. We miss you, Federica.”
About
Activity
-
🎉 Excited to end my first quarter at Verkada 🥂 We’re on a mission to disrupt the physical security landscape, empowering organisations to operate…
🎉 Excited to end my first quarter at Verkada 🥂 We’re on a mission to disrupt the physical security landscape, empowering organisations to operate…
Liked by Federica Bonato Hayes
-
I had the incredible opportunity to speak at the Point Zero Forum conference in Zurich, Switzerland, on behalf of Ripple. It was an honor to share…
I had the incredible opportunity to speak at the Point Zero Forum conference in Zurich, Switzerland, on behalf of Ripple. It was an honor to share…
Liked by Federica Bonato Hayes
Experience & Education
Licenses & Certifications
-
CIM Postgraduate diploma
-
Projects
-
The Journey to financial Empowerment
-
A groundbreaking new ethnographic global study that uncovers how people around the world feel about money, and the relationship they want to have with their financial institutions. For the first time, ordinary consumers outline their financial hopes and aspirations, putting them into pictures to explain what financial empowerment means to them. A guide that explain how Financial institutions can help customers to transform their everyday financial interactions and future goals.
Other creatorsSee project
Honors & Awards
-
Winner of Winner of the Opal Award – Media Category for the innovative NFC campaign at Westfield London
Opal Award – Media Categor
or the innovative NFC campaign with Westfield
London. This ground breaking campaign aimed to showcase the potential of NFC in the retail space, and was re
ognised for its success at the British Council of Shopping Centres (BCSC) annual Opal Awards. The campaign
outperformed the competitors by x3.5
http://exterionmediauk.tumblr.com/page/10
http://www.nfcworld.com/2013/09/23/326008/westfield-london-shopping-centre-gets-nfc/
https://www.youtube.com/watch?v=0AIKWF7Fds0
Languages
-
Italian
-
-
English
-
-
Italian
Native or bilingual proficiency
-
Spanish
Full professional proficiency
-
English
Full professional proficiency
-
English
Full professional proficiency
-
Italian
Native or bilingual proficiency
-
Spanish
Native or bilingual proficiency
Recommendations received
29 people have recommended Federica
Join now to viewMore activity by Federica
-
Proud to recognize Preeti Saini, our SVP of Global Marketing, for being featured again in the HotTopics Top Future B2B CMOs for 2024. Her leadership…
Proud to recognize Preeti Saini, our SVP of Global Marketing, for being featured again in the HotTopics Top Future B2B CMOs for 2024. Her leadership…
Liked by Federica Bonato Hayes
-
#savethedate #swell #ripple #miami
#savethedate #swell #ripple #miami
Shared by Federica Bonato Hayes
-
Labour have been given a clear mandate to form the next UK Government. With their mission of powering economic growth, finalising the crypto industry…
Labour have been given a clear mandate to form the next UK Government. With their mission of powering economic growth, finalising the crypto industry…
Liked by Federica Bonato Hayes
-
Today marks my last day Metaco / Ripple. I am incredibly grateful for the last 4 years pushing the adoption of digital assets in the financial…
Today marks my last day Metaco / Ripple. I am incredibly grateful for the last 4 years pushing the adoption of digital assets in the financial…
Liked by Federica Bonato Hayes
-
I'M MORE THAN JUST A LABEL... Yes I'm part of the green banner brigade! For those that choose to display it, a half moon green label (or banner)…
I'M MORE THAN JUST A LABEL... Yes I'm part of the green banner brigade! For those that choose to display it, a half moon green label (or banner)…
Liked by Federica Bonato Hayes
-
We’re happy to announce that our global headquarters in London will be moving. Soon you'll see Revolut at the top of the prestigious YY London…
We’re happy to announce that our global headquarters in London will be moving. Soon you'll see Revolut at the top of the prestigious YY London…
Liked by Federica Bonato Hayes
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More