Sign in to view Eva’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
United Kingdom
Contact Info
Sign in to view Eva’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
6K followers
500+ connections
Sign in to view Eva’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
View mutual connections with Eva
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
View mutual connections with Eva
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Sign in to view Eva’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
About
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Experience & Education
-
SharkNinja
******** ** ****** ***** & *********** ****
-
**** ***** & ********
**** ** ****** *****
-
******* ***** **
******* **********
View Eva’s full experience
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
View Eva’s full profile
Sign in
Stay updated on your professional world
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Other similar profiles
-
Stacy Carpenter
Boston, MAConnect -
Tom Brown
United KingdomConnect -
Abbie Gavey
London Area, United KingdomConnect -
Mark Barrocas
Needham Heights, MAConnect -
Adam Petrick
Boston, MAConnect -
Mark Stanley Russell
LondonConnect -
Angie French
WelwynConnect -
Rosie Hanley
London Area, United KingdomConnect -
Dr Laura Weis
Connecting Technology, Science & People (@ Satalia/WTC/WPP)
Greater LondonConnect -
Mark Moore
Greater Leeds AreaConnect -
Caroline Dolan
London Area, United KingdomConnect -
Sophie Raine
London Area, United KingdomConnect -
Carolyn Anderson
United KingdomConnect -
Zoya Singh
Client Solutions Manager at Meta
United KingdomConnect -
Katy Brown
LondonConnect -
Helen Thomson
LondonConnect -
Rosie Dalling
Show up, Speak Up, Create Something BIG – Trusted by leaders @TikTok, Amazon, Paramount, Meta to boost communication & confidence skills ✔️✔️ Executive Coach, Leadership Development Trainer, & Keynote Speaker.
ThelnethamConnect -
Ryan Longstaff
Greater Bristol Area, United KingdomConnect -
Emma Wood
Advertising Lead at John Lewis & Partners
LondonConnect -
Jocelyn Kirby
FleetConnect
Explore more posts
-
Vanessa Bakewell
An insightful read as always from Will Page in Music Business Worldwide (MBW) on the tricky festival landscape. ‘Consumers in the UK spent just over GBP £2bn on live music and £2bn on recorded music, taking the total spend in 2022 to £4.1bn. That was up by almost a billion on pre-lockdown 2019. Impressed? Now add another £700m in spend across 2023 – 10% growth in recorded and a reported 24% in live – and we’re soaring towards £5bn (£4.9bn, see below). Not only that, music’s share of consumers’ ‘recreational’ wallet in 2023 rose to 3.3%. In other words, music’s getting a bigger share of a fatter wallet.’ https://lnkd.in/ewGGvQ2B
31
1 Comment -
Lion Herald
Advertising No Longer the #UK’s Least Trusted Industry for the First Time in a Decade https://lnkd.in/eBBVHJPW The ‘Value of Trust��� report shows trust in advertising is now the 2nd most crucial driver of brand success. Younger people show higher trust (50%) compared to over 55s (22%). TV ads are the most trusted medium at 41%. #Marketing #ConsumerTrust #LionHerald
1
-
Thabang Butelezi
If ever there was a range extension that made sense 👏🏾 👏🏾 👏🏾. Tomato sauce tends to be the largest contributor to volumes in the condiments category. #Nando’s didn’t go into the space and play the leaders game but stayed true to the #brand and it’s Peri Peri proposition. It doesn’t feel like just another flavour but actually part of its core. Is there any other brand that could do this better than them? In SA at least, I don’t think so. If they can’t make it work in the niche I don’t see any other brand being more compelling with the same proposition…genius! #innovation #ceo #manager #business #entrepreneur #startup
6
-
Gordon Doherty (M.Sc ,IDM)
UK companies revised their marketing spend up once again in Q1 2024, stretching a run of growth that dates back to Q2 2021, with direct marketing once again putting in a strong performance which is forecast to stretch into 2025 as brands embrace the power of data-driven disciplines.
9
-
Amir Elam
I love Angus Reynolds analogy because it’s so true: using AMC puts you at the front of the pack!... Plus, it’s a cool analogy 😂 I believe AMC is the Amazon world's equivalent of Nike Alphaflys. 👟 Why? Because every brand or agency, running DSP in their strategy, can create an AMC instance. Once you've got those "shoes" on—meaning your instance is up—our Tambo Compass AMC Audience Building tool becomes your propulsion to the front. It's how you enhance your digital media strategy and position yourself to win the race. P.S. Could it be that Nike was careful in selecting the runners representing them? Maybe. I’m not sure, and I’m curious if anyone has any insights on this... 🤔 Regardless, I still love this analogy because, in the end, the results are what matter. #TamboCompass #AMC #NikeAlphaFlys #AudienceBuilder
13
1 Comment -
Harri Brown
We're giving you a behind the scenes look at our success, one case study at a time 😮💨 We worked with XIX Vodka for 12 months, and it was a phenomenal experience culminating in some KILLER results 💅 But rather than just me telling you, I've got Vic and Jess to help me out 🫶 Keep your eyes peeled for the next Antler Social deep dive 🤪 #tiktokagency #tiktokmarketing #casestudies #socialmediamarketing #tiktoktips
13
2 Comments -
Madeline George
I shared some thoughts (and learnings!) about my time spent in influencer marketing! Thanks Taryn Williams for the feature on #gifted. Couple of key takeaways; > Influencers are primarily a brand channel. Let's not use this as a direct response channel, or else we will all fail > Let the talent take the lead on creative - they know their audience better than you > Execute a tiered approach, and integrate this content across multiple touch points so that there is creative consistency and frequency of credibility > Get going! Perfect doesn't exist Knock yourself out here: https://lnkd.in/g2ZuB7vc #influencermarketing #brandmarketing #content #gifting #influencerstrategy #brandbuilding #integratedmarketing
43
-
Colin Lewis
Retail Media is one of the recruitment bright spots in the media world. For years, agency people stayed in agency land - and brand marketers or retailers side did not cross over into the agency world. This should not be surprising as the skill sets are different. However, Retail Media is triggering a wholesale series of changes in how retailers can drive new revenues and how brands can acquire customers. The skill set required to set up and operate a retail media network is much more like a media agency than classic retailing. Retailers are good at retailing, not necessarily selling media. There will be a lot more of these sorts of "Adland Exec joins Grocer" 😁 announcements from retailers as they fill in gaps in their skill base. Of course, social networks, eg Pinterest are part of the offsite propositions that many retailers will offer as part of their onsite/offsite/in-store channels. And, of course, Amazon are the "OG" of retail media 😁 Good hires all round by Nick Ashley & the team at Tesco.
17
1 Comment -
Sophie Devonshire⚡️
In London this Wednesday morning? Will you join us for breakfast? The Marketing Society invites you to join us with our friends Publicis Groupe for a thought-provoking discussion around the ‘Uncomfortable Conversation’ on the evolving landscape of diversity in communications and advertising. 28% of UK adults say they actively avoid brands that don’t embrace diversity but it’s hard to authentically represent diverse communities. Here’s the question for discussion: 𝗖𝗮𝗻 𝗧𝗼𝗸𝗲𝗻𝗶𝘀𝗺 𝗟𝗲𝗮𝗱 𝘁𝗼 𝗥𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻? 💭 ◽ Is diversity in comms as critical for product-led sectors vs service-led? Or are there more important elements to communicate about? ◽ Is diversity in advertising now genuine or is it still just a token gesture in some sectors? ◽ Do diverse ads boost sales or risk alienating customers? JOIN US - in a lovely comfortable setting with breakfast and great company… as well as and some expert food-for-thought from great panellists (now including extra Emma Harris). A time-efficient and enjoyable way to learn and pause to think together. Thought-provoking, useful and a brilliant way to start your day! Date: Wednesday 22 May Time: 8.30 - 10.30am Venue: London WC2A 1JA JOIN US - book your place here - https://lnkd.in/eG7yE672 #uncomfortableconversation #diversity #advertising
16
3 Comments -
James Withers
Diageo and Guinness continue to understand exactly what OOH is all about 🍻 #OOH delivers reach within proximity to over 3,000+ pubs and bars, Guinness' directional messaging helps you find the right one for you. ➡ As they continue to own the summer, activating on those hotter days means their display works harder than ever, owning a key category entry point which is often taken by lager and cider 💡 If you want your OOH to work hard for you, think about your triggers for purchase, which category entry points do you want to own (we can help with a recent research piece around this called 'want to take this outside') and keep your poster simple. It will work. Thanks to PHD, Jennifer Gabbarelli, Amy Papaphotis, Molly Jones, Anita Sztrizsak, Holly Fischer, James Weatherill and all involved.
167
6 Comments -
Harry Mitchell
Our 59A Shopper Media product... new, refreshing and measureable! 59A’s Unified Shopper Media is powered by 59A’s Shopper Index which covers all shoppers across the 81,284 retail outlets in the UK and is broken down into 9,197 postcode sectors. Each of these 9,197 postcode sectors is profiled using 59A’s Thematic data. In short, it allows 59A to remove retailer bias and agnostically identify the priority growth areas for a brand.
12
-
Hannah Laird
MAD//FEST LONDON 💡 Starting point of future proofing your brand - taking a deep look into what economic forces are in play Sustainability check in - how are you doing and what does your report reveal; unlock new comms and get innovative with new insight Vinted Show me the money! - nothing wrong admitting what you’re trying to do in business. Yet, think about your exit plan: you can make money but it’s what you do with it that makes the difference Roger Wade
13
-
Alex Moore
My theory for meetings, webinars and virtual events during the pandemic, was that our attendance was never higher, yet attention never lower. We became experts in barely paying attention to talks whilst Teams, emails and WhatsApp whirred away eroding our attention behind the scenes 👀 There was therefore some trepidation around our venture into hosting an in-real-life event, and inaugural Live iteration of our client newsletter: The Specialist View. What if nobody comes? 🌪️ What if Lee gets cold feet and forgets to write an intro? 👻 What if we run out of fizz? 🥂 What if the prime minister announces a snap election a day before? 🚨 In reality we needn't have worried about any of the above. We had a full room and some brilliant client feedback, Lee nailed the brief, we had a little fizz left and... three out of four ain't bad. Stay tuned for more from the Live team as we try to bring our specialisms to life for entrepreneurial marketers 👌 Shoutout to Emma Martin Amelia Hayward-Cole Mark Connolly (FCiM) Matthew Pover Laurence Alam Alexandra Mottershead and everybody else that chipped in to make the event the success it was 🏆
23
2 Comments -
Sally Rasmussen ⛸️
🚀 Exclusive Offer 🚀 Be one of the first to join the Care Marketing Academy and take advantage of our best ever value offer! We’re beta testing our CMA 12 week “Foundations of Care Marketing” programme with the first cohort starting Thursday 13th June at 3pm and there are just 3 spaces remaining. [If you can’t make the first session, please don’t let that put you off, I’ll run it again at a time to suit you] The one-time only price will be £795 and it will be 100% packed with value: - How to define the uniqueness of the service you offer and deliver messaging that resonates with your audience - Building a marketing toolkit – section by section – with advice from a range of experts. Websites. Copywriting. PPC. Social Media. Customer Journey. And more. - How to measure the effectiveness of existing and future marketing efforts - Ask anything sessions, feedback on real work to improve your marketing efforts. If marketing has been on your to-do list longer than you know is good for your business and you've just been a bit stuck then jump on a call with me and see if this is what you need. Don't delay though ... there are only 3 spaces available and I'm just about to follow up the enquiries that came in over the weekend since my "soft launch" https://vist.ly/3aahk Click the link to see more and fill in the form or drop me a DM!
7
-
UK Black Comms Network
⏳ Just 4 days left to make your voice heard! We're calling on all Black PR and comms professionals to share your experiences. Together with PRWeek UK and Opinium, our One Step Forward Two Steps Black survey aims to uncover the truth about inequities, celebrate successes and set a new standard for our industry. Back in 2020, nearly half of Black communication pros told us they’d never received an internal promotion. We want to know if things have changed. Are you being hired, recognized, and rewarded fairly? Your input is crucial to shaping meaningful recommendations for change. The survey is anonymous and takes just 6 minutes to complete. 🔗 Hit the link below to participate and help us pave the way for a more equitable future in PR and comms. 📅 Remember, the survey closes this Friday, 28th June 2024. Let's make a difference together! ✊🏾 https://lnkd.in/eM--X-Fs
15
-
Wimbart
Back in 2020, nearly half of Black communication professionals reported never having received an internal promotion. That's shockingly dismaying! As a 100% BME-staffed agency, we encourage every Black PR professional to join the survey. Let's see what progress (hopefully) has been made, and most importantly, affect change!
3
-
Paul Frampton-Calero ⚡️
Insightful, spot on piece about how the role of the media agency (its’ talent, capabilities and strategic services) needs to evolve by Ailsa Buckley at my old stomping ground Havas Media UK. Ailsa’s POV about the changing strategic support that a CMO needs is spot on. That said to be trusted advisors, media (in fact all) agencies do need to re build trust and shake off their reputation as transactional and margin obsessed. They also need to think far broader than media & advertising and really understand how the overall marketing department and strategy operates… This is as good a roadmap as any for those leading media agencies. I’d love to see more succeed as CvE - Marketing Consultancy in our consulting with global brands we hear CMO’s say every week that they: 1) feel like they have to take back control of technology, data and audience planning 2) want strategic partners that truly understand their business and how they generate more revenue and profit 3) have to move faster to embrace automation/AI to improve both the quality and efficiency of the work. Great read Ailsa. https://lnkd.in/gPRwgsG7
10
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More