Emma Atkins

⏳ Just 4 days left to make your voice heard! We're calling on all Black PR and comms professionals to share your experiences. Together with PRWeek UK and Opinium, our One Step Forward Two Steps Black survey aims to uncover the truth about inequities, celebrate successes and set a new standard for our industry. Back in 2020, nearly half of Black communication pros told us they’d never received an internal promotion. We want to know if things have changed. Are you being hired, recognized, and rewarded fairly? Your input is crucial to shaping meaningful recommendations for change. The survey is anonymous and takes just 6 minutes to complete. 🔗 Hit the link below to participate and help us pave the way for a more equitable future in PR and comms. 📅 Remember, the survey closes this Friday, 28th June 2024. Let's make a difference together! ✊🏾 https://lnkd.in/eM--X-Fs

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Back in 2020, nearly half of Black communication professionals reported never having received an internal promotion. That's shockingly dismaying! As a 100% BME-staffed agency, we encourage every Black PR professional to join the survey. Let's see what progress (hopefully) has been made, and most importantly, affect change!

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Grants to Decarbonise the UK’s Creative Industries - Round 2 Open The Creative Catalyst Challenge Fund enables creative talent to apply their capacity for innovation to tackle a specific challenge within the industry. The Fund is intended to be used for the research and development of an innovative new product/system or process that decarbonises or reduces waste within the creative industries, reducing impacts on the climate and/or leading towards net zero. For Round 2, the overall £250,000 funding pot will be allocated as follows: One award of up to £100,000 for more established businesses with market traction and customers of a product, ideally with co-investment in place. Two awards of up to £50,000 each for businesses 2+ years old looking to develop a new product or idea. Two awards of up to £25,000 each for very early-stage/new businesses and R&D ideas. Applications are invited from registered limited companies/SMEs based in the UK and working in the following sub-sectors of the creative industries: Music & Sound Advertising & Marketing Crafts Visual Arts Dance, Theatre & Performance Architecture Publishing AR, VR & Immersive Createch TV & Broadcasting Film Gaming The funding can be used for a variety of purposes, for example: Developing/ prototyping new tech for reducing excess waste at music festivals. Developing innovative new manufacturing processes for an everyday product within a creative industry. Innovation in access to power – eg on a film set. The deadline for applications is 22 July 2024 More https://lnkd.in/eGAxbVm3

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Investing in a film for your charity is not as scary as you think! 😱 Whether its budget concerns, not knowing how to put your message across or simply struggling to find someone to share their story, we can offer you advice and support in your introduction to film-making! Taking the plunge into film will be one of the best things your charity can do to connect with and attract supporters. It doesn’t have to be scary. Be brave and get filming! For more on investing in a non-profit film for your charity, you can read the full blog here: https://lnkd.in/ejPHZxG9 Or email emma@thesaltways.com for a friendly chat to get you started :)

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One step forward two steps Black? We want to hear your experiences of what it’s like to be Black in PR and comms today. Together with PRWeek UK and Opinium, we are opening our One Step Forward Two Steps Black survey to uncover inequity where it exists, recognise successes in creating a diverse pipeline and retaining talent, and crucially - to provide a benchmark for the industry to make change. The inaugural One Step Forward Two Steps Black survey in 2020 found that almost half of Black communication professionals had never received an internal promotion, with talent having to move to a different agency or company to rise up the ranks.  Has progress been made? Are you having a more equitable experience? Are you being hired, recognised and rewarded for your contributions? We need to know so we can shape recommendations to drive change. The anonymous survey takes just 6 minutes to complete. Complete the survey here: https://lnkd.in/eM--X-Fs Kamiqua Lake (nèe Pearce) Founder of UK Black Comms Network says "As the old adage goes: what gets measured gets improved. The industry's focus continues to be on attracting Black talent into entry level roles. We want to understand what progress our industry is making on this and how organisations are rewarding Black talent within their companies."   You can read more in PR Week here: https://lnkd.in/ewPJbcE4 Special thanks to Eliza Wiredu Rhoneece Patterson Priya Minhas

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🚨 Only a couple of weeks left to apply for the Creative Catalyst Challenge Fund 🌱 Creative Catalyst Challenge Fund is back for its second round and is now accepting proposals for funding, targeting innovative R&D projects that aim to decarbonise or reduce waste within the Creative Industries. With a total grant pot of £250,000, the fund is designed to support creative entrepreneurs and companies in the UK working towards reducing their environmental impact and contributing to net-zero goals. For Round 2 – we will allocate the £250,000 funding pot as follows: 🌱 1 award of up to £100,000 for more established businesses with market traction and customers of a product, ideally with co-investment in place 🌱 2 awards of up to £50,000 each for businesses 2+ years old looking to develop a new product or idea 🌱 2 awards of up to £25,000 each – very early-stage/new businesses and R&D ideas To find out more about the type of projects we're looking for and how to apply, please visit our website -> https://lnkd.in/eDuVyFTN Creative Catalyst Challenge Fund is powered by Creative UK and supported by Innovate UK #InnovateUK #GrantFund #CreativeCatalyst #CreativeUK #CreativeIndustries

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Sustainable impact agency betternotstop, part of the Event Vision:2025, Steering Group, has launched a second version of their landmark ‘More Than Music’ industry report asking what UK music festivals are doing to make the world a better place, and have found they are in need of help. The 2024 'More Than Music' report includes analysis from Deloitte, sourced publicly available data as well as input from industry experts, including Event Vision:2025, Hope Solutions, Association of Independent Festivals (AIF), A Greener Future and EarthPercent. The report aims to raise awareness of the challenges festival organisers have in creating sustainable and eco - friendly events. The More Than Music will help provide the foundational support for the much-anticipated Show Must Go report, edition 3, #SMGO3 early next year. Download the 'More Than Music' report: https://lnkd.in/ej_QBubH 👩🏻‍💻Hannah Cox Milo Fletcher Ryan Flaherty 🙌

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Are you ready to unlock the power of social content?🌟 This year Bond Street Chelmsford have taken us on as their full-scale marketing agency, as part of their retainer we have been managing their social channels.  Our aim is always to create content that engages, stands out and sparks conversations and drives action🚀 The bond Street brand requires to create content for over 45 brands, here are just a few of the brands that have featured below johnlewis, Sweaty Betty, LEONrestaurants, Jojomamanbebe, Prezzo, Giggling Squid, bills, White stuff and boom battle bar👀 Interested in creating highly engaging content for your socials? DM us today and let's craft a story worth sharing😆 #creativeagency #socialmediacontent #professionalvideo #socialvideo #digitalagency #contentagency #contentspecialists

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What are your tips for pitching to TV and radio news? 📺 Have a listen to what our PR manager, Stephanie Massie, has to say 💬

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Really important to share this. This is a dreadful salary/role. Sadly it’s not just marketing roles – salaries for fundraising roles have barely changed since I moved to work in the arts in 2009. Definitely one of the reasons why I’m consistently hearing that roles are difficult to fill. Probably behind why so many have remained freelance after the pandemic. And closing the sector down to a whole range of people who might be interested – no-one from a junior private sector marketing role will as much as blink at this opportunity. Nor for that matter from the NFP sector as a whole – I don’t know about marketing roles but arts fundraising roles typically pay below wider charity rates. Of course the reality is that arts organisations can’t afford to put rates up at the moment; until we can I’m not sure what the solution is. But this one really does stink. #Fundraising #Marketing #Arts #ArtsJobs #Salaries

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💡 3 thoughts on 3 years at Raw 💡 It's been 3 years since I left the Third Sector (well, kind of) to work with the amazing team at Raw London. Since then, I've had the chance to work with tens of incredible charities across projects of all shapes and sizes. Here are three reflections on my journey agency-side so far... 1. Choose the people, not the ideas We pitch a lot of creative. And that's ok, it's the nature of the beast and charities want to know you've got the big ideas in you. But when you're in the midsts of delivery, timelines are going askew and you're tackling unforeseen challenges, it's the people that make the difference. If I could give charities just one piece of advice, it would be to prioritise chemistry over creativity when choosing their partners. 2. You can't be expert at everything I've had the opportunity to work on so many different areas of the charity world - brand, DRTV, direct mail, campaigns, product development - and it's been a continuous learning curve. I love the challenge and variety and staying ahead of trends and performance, but it's a lot and my brain is just one small human brain. It's ok not to be expert at everything. What's better is to be open to learning, to finding and working with the experts and staying curious. Always. 3. The hardest strategies to write are the easiest ones to understand Honing my skills as a strategist over the past 18+ months has been a love-hate journey. One day I feel on top of the world and it comes so clearly to me and the next I'm tearing my hair out wondering if I know anything at all about fundraising or strategy generally. Having a method and process helps HUGELY. But recognising that getting to your single-minded solution is HARD and takes TIME is really important for self-preservation. It's ok to struggle: that means it'll be worthwhile. Any other strategists out there relate? Charities, what are us strategists like to work with? What helps you trust our thinking and deliver the best results?

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"Give Your Junior Markers a Solid Foundation for Their Careers! The Level 3 Multi-Channel Marketer Apprenticeship is meticulously crafted to cultivate the skills and knowledge essential for turning junior marketers into highly motivated and productive members of your marketing team. Developed in collaboration with some of the UK's foremost organizations, with Government funding available, this apprenticeship is an extremely cost-effective way to train up new talent. Learn more: http://tinyurl.com/PAmcmL3 #ApprenticeshipshipsUK #Marketing #SkillDevelopment #DigitalMarketing #ApprenticeshipJourney #CareerPath"

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As a charity do you feel you do enough to increase your brand awareness? 🤔 From crafting a simple mission vision and proposition that aligns with your charity aims, to developing unique campaigns to convey your message and much more. Download our insight guide to learn more today. https://buff.ly/3Rmy3Db #rawww #rawwwinsight #charityinsight #charitymarketing #marketinginsight

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Looking for inspiration or advice on charity brands? From top tips for bold branding to the reasons for a rebrand, our brand hub explores the expertise and experience of charity communicators leading charity brands across the UK: https://lnkd.in/eSuUNhpS Which brand blog would you most recommend (on our hub or beyond)?

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In the fast-paced world of 24/7 social media, the need for support never sleeps 🤳 At StrawberrySocial, we understand the toll it takes on charity marketers. That's why outsourcing community management beyond office hours is crucial for well-being and work-life balance. Our collaboration with NSPCC demonstrates how our services have empowered their team to thrive: ✨ Reduced stress and boosted morale for their social media team ✨ 24/7/365 support and moderation, ensuring a safe online space ✨ Objective social listening and troll identification ➡️Want to learn more? Dive into our case study to see how we made a difference: https://lnkd.in/efWKxjxC

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🔴 Brand Design PR Spotlight 🔴💡 The latest in our series shining the brand design PR spotlight on… Claire Blyth 🌟 ➡️ Our founder and managing partner tells us what she loves about brand design PR ❤️ ➡️ Shares her best careers advice 👩🏻‍💻 ➡️ How it would be hard not being in brand design PR… but could be tempted with an alternative career as a restaurant critic🍷 🍽 🥗 Scroll through to find out more about Claire… ⬇️⬇️⬇️ #PRforDesignAgencies #design #brand #publicrelations

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