Ella Harding

📆 Join us on 13 June 2024 for the #Storytelling Conference in London to discover tricks from PR professionals, #film makers, influencers,#journalists as well as marketing and insight professionals from leading brands including: Sky - Boots UK - The Telegraph - Just Eat Takeaway.com - B&Q Don’t miss out on the opportunity to get #inspired with new ideas 💭 on capturing and sharing insight-led stories. 👉 https://lnkd.in/dnAnM3Hi   Highlights include 📚 🔹 The Art of Storytelling: Ed Nash Kate Benson Sky The term storytelling brings to mind a mythical skill, possessed only by those with an incredible charisma and decades of experience. 💡 The truth is everyone can be a brilliant storyteller if they know the golden rules. In this interactive session, you gain tips on how to up your storytelling game as well as everything from preparing through to presenting.   🔹 Beyond words: the power of metaphor: moving from good intentions to real impact Alice Salisbury | InklingCC Harry Steer | Chivas Brothers When faced with complex ideas, the human mind seeks familiarity and relatability. Learn how #metaphors serve as a powerful tool in simplifying intricate concepts as well as examining how this approach has enabled Chivas Bros' insight team to challenge embedded assumptions in an intuitive and non-confrontational manner.   🔹 Using neuroscience to optimise audience engagement with audio advertising Andy Myers | Walnut Unlimited Ailsa Mackenzie | Global Global Radio and Walnut Unlimited conducted a neuroscience-based study examining how contextual radio content and active vs passive listening influence audience attention and engagement with radio advertising. The study revealed nuances in how people react to different content types and the importance of conscious attention in shaping preferences. Hear key findings on selecting the right audio storytelling style, and delivery for maximum #audienceengagement.   Book your ticket now: 👉 https://lnkd.in/dnAnM3Hi

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There's a racial bias in how influencers are paid. The 2024 Influencer Pricing Report by UK-based talent management firm SevenSix Agency found influencers of every ethnicity are paid significantly less than white influencers. Among other pay gaps, South Asian influencers earn 30.70% less than white influencers. Ethnicity was cited as a contributing factor to lower fees for a majority of those surveyed in the report. Report author and head of SevenSix Agency Charlotte Stavrou (née Williams) urged influencers to understand how much they should charge for their work, advocate for transparent compensation, and collaborate with agencies prioritising DE&I (diversity, equity, and inclusion). South Asian Australian influencer Sumana Vatula spoke to SAARI about her experience. "I'm so grateful that this report and study have been conducted," Sumana said. "So many of my fellow influencers and creators have discussed these problems, and yet, due to no tangible evidence, we find it hard to back ourselves and discuss concrete measures to address these issues.” “It is quite validating that something we have anecdotally experienced has real evidence, with figures and percentages to back it up. I perceive these results to be a real representation of what the influencer and content creator industry experiences." Read the full article here on SAARI: https://lnkd.in/gDCWv6eY

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Today we've launched our Queue Jump series, a set of in-person modules aimed to accelerate the industry. Three themes for management include : 1. How to win in Culture: making culturally relevant advertising in 2024 2. How to win when everything is PR: leveraging the new PR rules for business success 3. How to create your own Fan-Fuel: a masterclass for making moments that matter. And we've also got a set of Queue jumps aimed at founders and c-suite only, specialising in the art of growing and selling companies. Slip into our DMs if you know someone who might benefit from an inspiration session, accelerator workshop... and a glimpse at the answers sheet. https://lnkd.in/evb9SAh4

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If only every week had Rory Sutherland in it! On Wednesday we threw an exclusive dinner with AppsFlyer, for clients and pals from the world of #AppGrowth; they were also lucky enough to catch this panel discussion with Caroline Harrison of HSBC and Stu Jones of Domino's. There were some golden soundbites from the evening - here are some of my faves: 💥 Does the ROI and the burden of proof destroy innovation in marketing? Discuss!! 💥 There are opportunities in experience that make the app user feel like one in a million. 💥 What people really rate is what they least expect. 💥 Despite all the historical data, you can't predict the future - start with an expectation model and correct for error.

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Advertisers in Britain expected to spend £930M on influencer marketing in 2024 - what's driving the industry growth? 📈   Find out from Mischa Joslin, Managing Director of our sister agency summer., who shares the inside scoop on shifting consumer behaviours, how influencer marketing can achieve full funnel ROI, and the impact of the new ASA rulings.   Don't miss out! Read the full Kolsquare article here: https://bit.ly/3UWtyBg   For all influencer marketing enquiries, email: hello@thisissummer.co   #influencermarketing #influencertrends #summerbrands

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How do you make social media content entertaining and engaging in a compliant or corporate industry like banking? Check out this great podcast from Girls in Marketing with Richard Cook from Monzo Bank for great insights and tips! I LOVE Monzo’s social media strategy. They challenge the status quo by being a disruptive brand that creates content with their audience in mind. #socialmediamarketing #podcasts #socialmediastrategy #girlsinmarketing

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Our first panel at Advertising Week Europe was a smash hit! Missed the session, but curious what went down? Don't worry. Our Co-Founder, CEO, and moderator broke it down for you below 👇 And if you're interested to hear more about how we can help you with your long-term creator marketing efforts, shoot us a note! 👉 https://lnkd.in/gh8zP6Db #AdvertisingWeek #InfluencerMarketing

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🤔 How can agencies adapt to serve the changing role of CMO? Our Senior Provocation Partner Wander Bruijel joined the debate on The Drum to share his views on the matter. He argues that, whilst CMO’s are being propelled to the centre of organisations (or even out of them), there is a danger this will shift their focus to the short-term. Although agencies need to support CMO's in delivering the short-term, he thinks agencies should aim to challenge them to keep their heads out of the weeds. Read more through the link below. ⬇ #bornugly #thedrum #cmo

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Involved in influencer marketing and want better performance data? Going to Cannes? Grab a chat with Element Human's Hamish McPharlin and learn how we're standardising measurement for influencer marketing with an approach that'll make your head spin. Contact us on Linkedin to request a meeting. #influencermarketing #marketing #CannesLions2024 #CannesLions #creatoreconomy #creatormarketing

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Enjoyable couple days in Dublin at Google Marketing Live. Lots covered but here are a couple of my key takeaways: 1: It’s not too late to be early with AI. AI powered advertising as you would suspect was the key topic throughout. The message to advertisers was to really lean in, shift mindsets and start testing with the various features as it’s not too late to gain an advantage. Some significant enhancement’s to how Generative AI can help produce quality creative assets rapidly and at scale for Performance max campaigns is certainly an immediate opportunity to exploit. 2. Power Pair AI-powered Search and Performance Max are the Ads Power Pairing according to Google and PMAX certainly featured heavily throughout the 2 days. Latest data shows a 27% increase in conversions when utilised, interestingly up significantly from their initial case studies. However in the various round tables discussions with other advertisers success with PMAX was very mixed. But with all new capability, ensuring the set up is right and undertaking a period of optimisation is critical to see the benefits and with those kind of returns it warrants experimenting with. 3. Enhanced measurement and analytics: Quite a few new tools and features were launched to better track performance and provide valuable insights. I thought the Generated Reports feature was cool. Just type "what is the best performing campaign to 18-34’s” and the AI-based system will generate the report for you in seconds. The time saved will be huge. 4. Guinness definitely tastes better in Ireland. #GoogleMarketingLive #DigitalMarketing #AIAdvertising

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3 STRIPEY TIPS TO MAKE YOUR INFLUENCER PARTNERSHIPS WORK HARDER FOR YOUR BRAND 👇 from our resident influencer expert Lyndsey Taylor-Whitelaw Get in touch with your upcoming projects 📢

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As we turn the corner into June our co-CEO Ashley Cooksley spoke with MediaPost about considerations when planning a Pride social media campaign to ensure that brands are making social better and positively impacting the LGBTQ+ community. Full article in the comments and our top tips: 1. Year-Round Commitment - Ensure your support for LGBTQ+ equity and inclusion is consistent throughout the year, not just during Pride Month. Maintain a history of support and allyship that can be tracked and verified by consumers. 2. Long-Term Partnerships - Prioritize long-term partnerships with influencers for more authentic and successful content. 3. Authentic Influencers - Consider working with micro- and nano-influencers who are more relatable and respected within the LGBTQ+ community. 4. Inclusive Decision-Making - Involve LGBTQ+ voices in the planning stages to create genuine and bias-free campaigns, and to include real stories and experiences. 5. Response Plan - Have a strategy to address any negative feedback, ensuring responses are consistent with your brand’s values. If you would like to discuss your brand’s social plans around Pride then please reach out. #makesocialbetter #socialmediaagency #socialmediamarketing #pridemonth

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Our MD, Jordan Greenaway, recently wrote for PRWeek UK, exploring how recent stock market woes could impact the UK's PR sector. In his article, Jordan outlined: 💼 As IPOs in the UK tumble, so do opportunities for PR agencies that support corporate briefs. ⬇ Moreover, with fewer companies going public in London, fewer will base themselves here, which risks denting London's reputation as a global hub. 🌍 PR agencies facing the prospect of reduced business will have few options but to look at global growth, downsizing, or hoping that the city’s financial woes start to reverse. You can read the full article on PR Week here: https://lnkd.in/ebdcDFe5

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That's a wrap on Advertising Week Europe! Our Associate Director of Creative Strategy Tim Hyland, along with creators Mesha Moinirad, Callum Ryan, and Zara McDermott dove into the power of authentic collaboration within brand partnerships at TellyCast - the content industry news podcast's Brand Funded Entertainment Summit. 💡⚡️ Sharing a few key insights from the session below: ⚡Focus on dissecting your brand's DNA and finding creators with that same DNA. This removes doubt around authenticity, making the relationship between the creator and brand symbiotic.  ⚡Creators working with brands should be a collaborative effort. While it's important to make sure creators hit all points in the brief, it's also pivotal to ensure it aligns with the creator's values and audience. ⚡Bring creators in from the start. This ensures the brief is understood early on in the process, making the execution stage seamless #Whalar #CreatorEconomy #AWEurope2024

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TikTok has become the first app to exceed £7.9bn in user spending in 2023* – that’s a lot of influence. How can brands get a piece of the pie? Nika Maric shares her thoughts… “The great thing about social media is that any brand with a clear strategy can access its influence, but understanding why and how people are using the platforms is key. From our research, we know that consumers are more likely to use Instagram to follow brands than TikTok, so simply having a presence on the app is unlikely to generate traction. The top use for TikTok is entertainment, so finding the right creators who can bring your brand to life in an inspiring and entertaining way is crucial! Our brands have instant access to our +12k strong creator community, who are ready to create content at the drop of a hat. We’re taking the pain out of finding the right creators and helping brands make their influencer marketing more effective.” #creatormarketing #digitialmarketing #strategy #influencer #tiktok *The Evening Standard, Jan 24

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Conceptual influencer briefings – are they about branded messaging or the creative freedom of an influencer? It's actually both. Our Influencer Manager Sophie Marshall and Associate Creative Director Charlie Frank discuss the relationship we have at Digital Natives with connecting our brand and influencers' content desires, through a conceptual brief. #socialagency #influencer #influencermarketing #socialmarketing

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A Day In The Life Of A Growth Marketer At Intense UK. We rocked the #TikTok wave at the Grow with TikTok - London Summit for Agencies here in the UK 🇬🇧! Our team gained valuable insights on the latest trends and strategies to help our clients connect with audiences... We also learned a few killer moves. Follow us for the results! #SocialMediaMarketing #TikTokMarketing #growthmarketing #intensegroup #marketingstrategy #contentmarketing #creativeagency

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We released our Q1 earnings. Daily active users increased with 220M people YoY. More than 3 times the UK population. ⬆️ An estimated 3.2 billion people use at least one of our apps each day 🎞️ Reels alone now makes up about 50% of time spent on Instagram. 🧵Threads is growing steadily. There are now more than 150M monthly actives. 👋 Tens of millions of people have already tried Meta AI. 📈 We’re creating value for advertisers by showing people more relevant ads. Revenue flowing through our AI-powered tools — Advantage+ Shopping and Advantage+ App Campaigns — has more than doubled since last year. It’s an exciting time to be at Meta. In the last week alone, we launched Llama 3 and Meta AI, announced multimodal Meta AI for Ray-Ban Meta Smart Glasses, introduced Meta Horizon OS and, last but certainly not least, welcomed Taylor Swift to Threads 🧵 🎉

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Wondering what’s new in social? We’re here with your essential briefing. 😎    👉 TikTok has got its eye on collaborative posts, but how will they differ from Instagram’s?  👉 Why are we expecting Threads to get an influx of influencers?   👉 What responsibilities do you have when posting AI enhanced content across Meta’s platforms? Kieran Hughes and Eve Lily Young have the answers, all on the latest Social in Six: https://sochn.co/podcast 

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