Elise Ngobi

Well. £1,500,000? We better get cracking. I’m beyond excited for us to have this support in what we’re doing. The budget will be nice, sure. But it’s not as nice as the conviction shown by those backing us. And then there’s the timing—right when our strategy and product roadmap is coming into clearer focus than ever. Lovely. I was going to put the link to the story in the comments because that’s what you’re supposed to do, apparently. I don’t think anybody really knows any more. While this means a lot to our early customers and our whole business, here’s what we’ll be doing with the marketing slice. We’ll be bringing our new perspective to market by sharing our frameworks and thinking. Exploring ways to connect the problems we know eCommerce teams are feeling with what we’re building. We’ll be investing more in building personal connections and mobilising “our people”. Getting to know our audience and giving them something outside of what we’re selling. We’ll be kicking off more growth experiments, while keeping tabs on how we want to market. That means considering our own customers’ intent rather than being cold SaaS sellers. Appropriateness, always. It’s time to take things to the next level and build a proper marketing engine while we’re at it. Comment “🥱” and maybe I’ll share along the way. You know, out of spite. https://lnkd.in/dbAgxhKw

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Are Marketing teams actually using GenAI already? It's not always clear which trend is likely to pay off, either short or long term. With headlines like this ⬇️ AI helps Klarna cut marketing agency spend by 25% and run more campaigns Klarna have already demonstrated that GenAI can have a significant impact on businesses, even if it feels too early to tell. Helpfully, Boston Consulting Group (BCG) and the Association of National Advertisers have surveyed over 200 CMOs to get their take. Here are the top five key insights to help you evaluate the value GenAI can have and where it can be used most effectively within a marketing function. ✅ CMOs view GenAI as a tool to improve marketing efficiency and unlock growth, with around 80% of surveyed CMOs stating that GenAI is already enhancing automation, speed, and productivity. ✅ Content creation, particularly for social media ads, is the most widely adopted use case for GenAI among CMOs, with half of them deploying these tools for this purpose. ✅ Personalisation is considered one of the harder use cases to deploy quickly at scale, as it requires predictive AI and constant testing and refinement to understand customer behaviour. ✅ Over 70% of CMOs are concerned about GenAI's impact on creativity and brand voice, highlighting the need to maintain a focus on these areas as they adopt the technology. ✅ Three out of five CMOs claim to be the driving force behind funding and investment in GenAI, collaborating primarily with data and tech executives rather than broader business leaders. Check out the latest edition of the Smart CMO newsletter, as we have highlighted the key takeaways from BCG's report. Search for "The Smart CMO newsletter" or click here 👇 https://lnkd.in/eAbrQATp Follow Red Hewitt to be notified when a new edition of the newsletter is released. #marketing #contentmarketing #digitalstrategy #AI #socialmedia

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New marketing site now ✨ live ✨ Vizzly has evolved heaps over the last 12 months: the problem we're solving, who we're solving that for, and how to speak to those people. The latest iteration of our marketing site focuses on a few things: → Vizzly's no-code in some places, but pro-code where it matters. → We deal with backend and frontend complexity very, very well. → Vizzly's highly extensible; no need to compromise product exp. → If you want to run Custom Reporting, we make that real easy. We also prefer the "show don't tell" approach, which is why we've kept the embedded dashboard example above the fold on the home page. Check it out for yourself: 🔗 Vizzly.co -- #saas #b2b #analytics #embedded #launch #yc

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Mailchimp's epic #FromHereToThere marketing conference is back in London 🚀 [ad] The speaker line-up is unreal...! 🔥👇 Mailchimp’s 'FROM: HERE, TO: THERE' conference was sooo good the last time i attended. The event will feature keynotes from some of the world’s smartest marketing minds, who will reveal the latest marketing tech, tactics, and big trends shaping our industry. They’ll be exploring fascinating marketing, AI, and e-commerce insights across the day in immersive panels, talks, and Q&A sessions. What to expect… - Keynotes from Steven Bartlett, Mo Gawdat, Rory Sutherland, & more! - A peek into the future with Ameca, the cutting-edge AI humanoid. - Deep dives into AI, e-commerce strategy, and the latest marketing trends. - One-on-one sessions with Mailchimp pros for personalized marketing insights I can’t wait for Mo Gawdat's 'Digital Dopamine Equation' keynote – How AI boosts happiness AND marketing… Mo’s keynote will explain how to become a stronger, happier human, and a more proficient marketer. He will be doing a deep-dive on how AI improves work-life balance, stress management, and more. So… If you're serious about levelling up your marketing game, I highly recommend you get yourself to this event. 🔥 Key info - When: Thursday, 13 June 2024 📅 - What time: 9am - 7pm GMT 🕘 - Where: Magazine, London. 📍 ✨ Explore the future of marketing & reserve your spot: https://lnkd.in/enUGF244 -- Intuit Mailchimp #mailchimp #ad

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If only every week had Rory Sutherland in it! On Wednesday we threw an exclusive dinner with AppsFlyer, for clients and pals from the world of #AppGrowth; they were also lucky enough to catch this panel discussion with Caroline Harrison of HSBC and Stu Jones of Domino's. There were some golden soundbites from the evening - here are some of my faves: 💥 Does the ROI and the burden of proof destroy innovation in marketing? Discuss!! 💥 There are opportunities in experience that make the app user feel like one in a million. 💥 What people really rate is what they least expect. 💥 Despite all the historical data, you can't predict the future - start with an expectation model and correct for error.

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Involved in influencer marketing and want better performance data? Going to Cannes? Grab a chat with Element Human's Hamish McPharlin and learn how we're standardising measurement for influencer marketing with an approach that'll make your head spin. Contact us on Linkedin to request a meeting. #influencermarketing #marketing #CannesLions2024 #CannesLions #creatoreconomy #creatormarketing

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How a simple button colour change boosted ASOS’ conversion rates through the roof (…sometimes the smallest changes have the BIGGEST impact): A client recently asked me if I preferred using a dark or light color for their primary call-to-action button. It's a tricky question because it really depends on the context of the website and how the button looks in that specific section. For example: ❌ A dark button on a dark background won't stand out much ✅ But a dark button on a light, pastel background will pop This reminded me of a project at ASOS. We simply changed the "Add to Bag" button to a different colour green. The result? A MASSIVE boost in conversions! It was crazy how such a small change could have such a huge impact. Ultimately, I told my client that we should A/B test both options. My personal preference was the darker button, but these decisions are best made with informed data. The key with e-commerce is that once your main site is up, you need to continuously test, optimise, and make small changes to achieve the biggest improvements. It's an ongoing process of experimentation and refinement. Have you ever made a tiny tweak to your site that led to surprising results? I'd love to hear about it in the comments!

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There are 3 core ingredients that make up our campaign strategy at Mutiny - 👌 High quality content ✨ Non-boring wrapper 🌍 Broad reach Stewart Hillhouse and I will break down our strategy, sharing real examples of how we used this framework to drive 4,000 registrations and a 42x ROI from our Surv-ai-vor campaign. If you want to master the art of building powerful webinar programs that attract large audiences, drive engagement, & convert registrations into pipeline… You won’t want to miss out on this one! We’ll also be joined by: ⭐️Carly Chan, Sr. Manager of Platform Marketing at Carta, talking about how she generated over 50k virtual event registrations ⭐️The Salesloft Marketing Operations team discussing how they leveraged data and automation to boost pipeline generation by an impressive 77% Save your seat and I’ll see you there! https://hubs.li/Q02sJgXZ0

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One for my Marketing connections. 👀👀 Marketers in the UK and Ireland (UKI) are prioritising building and retaining trust with customers and improving their use of AI tools and technologies, according to new Salesforce research in the ninth State of Marketing report.

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🗳️ Labour & Tories Both Set To Spend Millions On Ads... 👥 Gone are the days of micro-targeted ads with ultra-niche messaging and in its place a deluge of catch-all advertising targeting everyone. ❌ Ben Tappin, a research fellow at Royal Holloway, University of London, said his research had found “mixed evidence for the claim that microtargeting changes voters’ minds”. As a result, he said, microtargeting “may be something of a red herring”. 💸 Labour is already burning through more than £100,000 a day on Facebook and Instagram adverts, according to Who Targets Me analysis, with even more money spent buying adverts around Google search results. 🤔 Unfortunately we live in a two-party system where it's pretty much impossible to displace the incumbents, and while platforms like Facebook now forbid political parties from deeper levels of voter targeting not capping their spending exacerbates an already unfairly weighted system. Also, if we are to agree with Tappin, doesn't that bring the whole performance marketing ecosystem into contention or is his research lacking? Author: Jim Waterson Publication: The Guardian #politicaladvertising #advertising #facebook #labour #conservatives

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Ever wonder what 'AI-powered' or 'AI-Driven Solution' actually means? Join me tomorrow with Keepme.ai’s Hilary McGuckin MCIM and Amy McDermott - we can’t wait to show you! Sign up for our Open-House sessions with x2 options available to cover multiple timezones - I’ll put the registration links in the comments below 👇 #fitnessindustry #webinar #keepme #AI #innovation #technology #Aiinfitness

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unMess (formerly Obsidian) can now automatically segment your users based on their value and create lookalike audiences for your ads. one of many updates to help marketing teams optimise their targeting and costs. plus got myself a new profile picture after ages!

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Intrigued by what makes marketers tick? The latest issue of Catalyst from CIM | The Chartered Institute of Marketing explores this topic, featuring an interview with Henkel's Nikki Vadera and her refreshing perspective. *Editor's Letter: Finding Joy at Work. Morag Cuddeford-Jones, Editor of Catalyst, reflects on the importance of finding fulfillment in your career. She highlights the Easter break as a time to reflect on what brings you professional happiness, and uses herself as an example of someone who genuinely enjoys going to work. *Does Sex Still Sell? Catalyst questions the effectiveness of using sexuality in marketing campaigns. The article explores whether this tactic is still relevant in today's marketing landscape and examines alternative approaches. *Data Mavens and the Unsung Heroes of Marketing. The profile of Nikki Vadera sheds light on the lesser-known yet crucial role of data analysis in marketing success. Vadera discusses her passion for data and how it fuels her marketing strategies. Catalyst Magazine: A Rich Source of Marketing Insights. This issue promises a variety of thought-provoking articles beyond those highlighted here. The magazine encourages readers to share their thoughts and engage in discussions;   Comment below marketers what motivates you in your role!

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We released our Q1 earnings. Daily active users increased with 220M people YoY. More than 3 times the UK population. ⬆️ An estimated 3.2 billion people use at least one of our apps each day 🎞️ Reels alone now makes up about 50% of time spent on Instagram. 🧵Threads is growing steadily. There are now more than 150M monthly actives. 👋 Tens of millions of people have already tried Meta AI. 📈 We’re creating value for advertisers by showing people more relevant ads. Revenue flowing through our AI-powered tools — Advantage+ Shopping and Advantage+ App Campaigns — has more than doubled since last year. It’s an exciting time to be at Meta. In the last week alone, we launched Llama 3 and Meta AI, announced multimodal Meta AI for Ray-Ban Meta Smart Glasses, introduced Meta Horizon OS and, last but certainly not least, welcomed Taylor Swift to Threads 🧵 🎉

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Abandon rates average 70% in the UK for eCommerce websites… as high as 82% for beauty and 79% for home and furniture. That’s a lot of value left behind after Google, Meta and your other marketing investment has done the hard work brining consumers into your funnel. It’s time to reconsider the right marketing mix to close more sales. Email and SMS can’t work in isolation, they should be tied up with something cost effective and gets noticed. Consider data-driven postal triggers. They have better CPAs and drive stronger basket spend on top of recovery. Don’t know how it can work for you? DM and I can show you :) #abandon #directmail #paperplanes

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Building trust is about being consistent, recognisable and authentic. Given the undeniable value that consumers place on consistent and professional branding in their emails, it is reassuring to see that 96.04% of marketers see the potential of using email signatures as a cost-effective way to engage with customers and prospects. Based on surveying over 1000 marketers across the United States, our research shows that adding professional email signatures to your marketing strategy builds brand trust, enhances customer engagement, and drives revenue. It’s a simple yet powerful way to increase demand and drive your ROI. Don’t miss out on this opportunity to transform your business email into a demand channel. Thank you to the American Marketing Association for featuring our research. #marketing #brand #emailsignature https://lnkd.in/g-bj2RBG

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Some interesting and positive numbers in LinkedIn’s 2024 B2B Marketing Benchmark report which surveyed +2,000 B2B marketing leaders: - In the UK, 77% of B2B marketing leaders are focusing on developing bolder creative - 69% say bolder creative improves engagement and conversion  - Over six in 10 (62%) UK marketing leaders say focusing on reaching buyers is a challenge. The complex nature of the B2B buyer ( multiple stakeholders, longer buying cycles, circa only 5% in market at any one time) is why brands are deploying bold creative to grab attention. To reach B2B buyers and convince multiple stakeholders, you need to develop creative that: - is distinctive and stands out against your competitors, making your more memorable - has a clear point of view that sets you apart from the competition - identifies a customer truth - effectively communicates how your product or service will add value to their business. Link to the Marketing Week article in the comments #B2B #B2BMarketing #BrandBuilding #BrandMarketing #BrandAwareness

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New research from YouGov is an eye opener…   ➡️ 56% of UK marketers still unfamiliar with ad targeting methods beyond third-party cookies (contextual, 1PD)   ➡️ A further 10% were ‘unsure’ whether they familiar or not   ➡️ 48% still not even sure when they’ll be ready for a cookieless internet   The good news:   Solutions are emerging to both of marketers' main concerns - how to reach target audiences (41%) and how to measure campaign effectiveness (39%) without cookies.   And if you’re one of the 56% (or is that 66%?) who just needs a crash course in the basics - what is advanced contextual targeting? How does it tap into intent? Or simply how does it actually work? Please do get in touch.   Link to research: https://lnkd.in/eQbwzyRZ

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Here’s 5 marketing lessons from Gordon Ramsay to incorporate into your B2B marketing campaigns. Not really - I’m just at The o2 arena to see Peter Kay. Have a good long weekend everyone in the UK! #marketing #b2bmarketing

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