Elektra Kotsoni

EXPERTSOURCES is ‘where journalists find people with expertise.’ Use www.expertsources.co.uk if you’re : Ø  A Journalist or Media Professional looking to increase your opportunities by quickly and easily finding real experts in real time; Ø  An Expert looking for the potential of gaining media exposure to further enhance your reputation, and revenue; www.expertsources.co.uk EXPERTSOURCES – ‘Where Journalists find People with Expertise.’ #Publicity #Media #MediaProfessionals #Journalist #Journalists #MediaExposure #Revenue #PR #PublicRelations #Expert #Experts #Charity #University #Business #Journalism #Editorial #Podcast #Vlog #Magazines #TV #Radio #SocialMedia #ROI #Business #StartUp #Entrepreneur #Success #BusinessSuccess #Revenue #YourDream #Reputation #Journalism Photo by Carlos Gil on Unsplash

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One of the most common questions I get from candidates in job interviews is what it's like to work for a company where the entire team is remote. As we're looking for new team members to join us, allow me to answer that question. Working remotely can be incredibly freeing; it means you're not tied to living in big cities where the rent is extortionate (I'm still in London, because I like to torture myself), nor do you have to spend money on rail cards, the Tube or buses. On the flipside, working from home can be isolating. It's just the nature of the situation. This is why it's so important for companies to keep staff engaged, and I'd like to think that we do that at JP. Through trial and error, we've found our groove. There was the dreaded Zoom quiz (I think the team will all agree it wasn't a winner) but there's also the annual JamFest – where our editors Ben Nicholls and Jody Knowles invite us to Cornwall to hang out on the beach, have dinners and drinks, and 'work'. Mind you, I once swam out a bit too far and had to be rescued by a hunky lifeguard but that one's on me... We do team meetings on Zoom just to say hi. We have a Slack channel that acts as a water cooler, where writers can chat about whatever they like (they share a lot of pet photos – I can't complain). We offer trainings, call them weekly and try to be available as much as possible. I can't speak for my team but I can say that from what I've seen in the past four years, they all appear to get on pretty well – which is a rarity in many physical offices. Working from home is about mutual respect and trust – and I trust my team. Yeah, we make bad jokes. We send gifs. We have an infamous Friday Question that the brilliant Lee from the World Team drops in the afternoon. This year's JamFest is happening after summer. I've (understandably so) been banned from ordering shots. I am fairly certain there will be some karaoke (we love that mic far too much) and I know we'll have a good time. So yeah, we're not in an office. All that means is that we make extra effort to create our own version of one. Enough from me... we've got jobs going. If you're looking for a change, give us a shout.

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Are you a media professional constantly in need of finding the right expert to corroborate your work? www.expertsources.co.uk EXPERTSOURCES is an online platform ‘WHERE JOURNALISTS FIND PEOPLE WITH EXPERTISE’. We have over 7,700 Media Members representing every branch of the media; from regional, national and international TV, radio, newspapers; trade & monthly magazines, conference organisers, blogs & podcasts. Join here in less than 20 seconds FREE OF CHARGE https://lnkd.in/gWTuBX5 and search with keywords related to your topic to find matching keywords from the expert profiles, and then contact those directly when there’s a match! If you’re an expert wanting to further enhance your reputation, and wanting to increase your revenue through potentially gaining valuable media publicity join here https://lnkd.in/dbnVv_m at a greatly reduced fee.  If you’d prefer to pay us via bank transfer, contact us on the Contact Us page https://lnkd.in/dNqkfNh3 USEFUL LINKS: 🌸 Watch Founder Bob Mills in an interview talking about ExpertSources https://lnkd.in/gBJZyHs 🌻 Testimonials by previous and existing Media & Expert members https://lnkd.in/gzxMcmN 🌼 Search Advice - https://lnkd.in/dzPiP74 🌷 Who’s Searching https://lnkd.in/dqWTe9k #Publicity #Media #MediaProfessionals #Journalist #Journalists #MediaExposure #Revenue #PR #PublicRelations #Expert #Experts #Charity #University #Business #Journalism #Editorial #Podcast #Vlog #Magazines #TV #Radio #SocialMedia #ROI #Business #StartUp #Entrepreneur #Success #BusinessSuccess #Revenue #YourDream #Reputation #Journalism Photo by Dan Dumitriu on Unsplash

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How do journalists in busy newsrooms hunt down new story ideas? Surfacing stories is the subject of my next webinar (link in comments), and the focus of this Q&A with Alexis Akwagyiram, managing editor of Semafor Africa. In this excerpt, he talks about how connections, conversations and curiosity are the cornerstones of the journalistic mindset. Or - as he puts it: “Journalists are fundamentally high-level gossips.” Other talking points you can enjoy in the full interview, which I’ll post next week: ·      Why piecing together threads of a story is like knitting a jumper. ·      Alexis’ go-to tools and processes for tracking stories and developing ideas. ·      How the three pillars of the news gathering system – contacts, media monitoring, and forward planning – all came together in the discovery and development of one of his biggest investigative stories, when he was the Reuters bureau chief in Nigeria. In the meantime, as mentioned, you can tune in for more tips on how to surface stories, in my upcoming webinar – sign-up is free, link in comments! Thanks Alexis for letting me pick your brain, and for being so full of entertaining insights!

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"Advertising is a potent tool and now is the time for us all to step up, recognising the urgency of the climate crisis and the need to get ahead of disinformation. When information is delivered in a way that resonates with the audience, it can drive positive change. We can do three things: safeguard the public against misinformation by reaching them with a positive message, reframe by communicating the benefits of climate policy, or rebut misinformation with the relevant facts. The elections and the climate crisis will not wait, and neither can we. It’s time to act now," says Harriet Kingaby at ACT Climate Labs. Excellent piece c/o Sustainability Beat looking at why it’s important for climate communicators to help combat misinformation during the upcoming political elections. Well worth a read... 👇🏻 🌱 🗳️ https://lnkd.in/ehiCNDHw

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This promises to be a great edition of #newsrewired. Looking forward to this discussion in particular. Such a crucial topic. #newsfutures2035 #publicinterestnews #democracy

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4 tips on writing effective memos for very busy people, by Laura Shields. She advises EU lobbyists, but her pointers are useful for anyone who has to persuade very busy people. 1. Do the "so what test" as you read. 2. Be ruthless about what you leave out. Your client won't need every detail. 3. Don’t replicate (copy and paste) text that you don’t understand. 4. Make it about the client (not the EU policy change or whatever). https://lnkd.in/gBTbRGGp #WritingTips

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Check out the comprehensive suite of services the Publishing Consultancy Group Ltd (PCG) has been supporting publishers with since 2019. These include: + Sector Insight + Strategic Planning + Strategic Implementation + Business Auditing + In-house Training + Interim or Long-Term Support We've delivered on projects across marketing, business development, corporate strategy, market entry, Amazon optimisation, distribution, sales enablement, operations, and startup guidance. For more details, please refer to the attached document. PCG has consistently received positive feedback on our work, particularly regarding collaboration and stakeholder communication. You can find a selection of testimonials on our website: https://lnkd.in/eBhQEFXG Feel free to get in contact to discuss how PCG could be of support to your business. #publishingconsultancygroup #publishing #consultancy #Insight #Planning #Implementation #Auditing #Training #InterimSupport #marketing #businessdevelopment #corporatestrategy #marketentry #Amazon #distribution #salesenablement #operations #startup

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The launch of Good Corp Bad Corp is something of a passion project for me, developed and launched independently of my role at Speak Media UK, but bringing a lot of that corporate content experience to bear in creating a platform to discuss these critical issues in depth. It's important to note that - perhaps contrary to my instincts as an ex-journalist (!) - the aim of the podcast is not to excoriate, over-dramatise or pass judgment, but to ask questions like: - what makes a good corp or a bad corp in today's society? - how much is public perception of a brand shaped by its ethical principles and the way it communicates and acts on those principles? - what can CEOs and senior corporate execs, particularly those overseeing ESG/CSR/governance, and corporate communications around those issues, do to deal with increasing scrutiny of their moral intent and avoid accusations of greenwashing and sportwashing? - is it down to consumers or the companies they buy stuff from to be responsible for transition to more planet and people friendly business practices? - and ultimately, how is it even possible for a corporation to be 'good', as long as its primary concern is delivering shareholder dividends? The tone we're trying to set is one of open, balanced, solutions-focused debate rather than rant-filled finger-wagging. How well we manage all that - while actually creating something interesting and relevant enough for listeners to tune into - only time, or specifically the number of streams, will tell. Not saying we'll get clear answers in a flash, but we hope to share some deep and useful insights from truly world-leading authorities in the industries we explore. So thanks to all those corporate comms experts client-side that I've worked alongside and learned from over the years, and to all the individuals who have helped me bring this project to life. I look forward to sharing more episodes and hopefully inviting some of you to participate as guests in future editions of Good Corp Bad Corp. For now, please give it a listen and let me know what you think - does this have potential do be a good pod or a bad pod?

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In today’s globalised world, successful marketing hinges not only on reaching broad audiences but also on resonating deeply with them. This is where the concept of localisation comes into play. Specifically focusing on the UK market, we delve into the intricate strategies and nuances that drive effective marketing campaigns tailored to the diverse preferences, cultural dynamics, and regional peculiarities of UK audiences.

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News Media Association's Manifesto Calls for Government Action to Safeguard News Media Sustainability and Freedom - The News Media Association (NMA) has published a manifesto urging the UK government to address key policy areas to protect and promote news media sustainability and freedom. The manifesto highlights concerns regarding Artificial Intelligence, the BBC's impact on the digital news market, press freedom, media plurality, and the importance of local media to devolution and local growth. The News Media Association (NMA) has published a manifesto on Wednesday, outlining five key policy areas requiring attention from the next UK government to protect and promote the sustainability and freedom of news media. The document, supported by local, regional, and national editors, focuses on Artificial Intelligence and intellectual property, press freedom, commercial news publishers' relationship with the BBC, media plurality, and the importance of local media to devolution and local growth. With regards to AI, the NMA urges the government to ensure publishers have control over their content's use by large language models and are fairly compensated. Katharine Viner, editor-in-chief of the Guardian, stressed the necessity of...

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The Reuters Institute Digital News Report is out today, which is always a key reference for me - https://lnkd.in/ek7APDHw It suggests more people are turning away from news because they're finding it depressing, relentless and boring, highlighting the role politics and politicians are playing in dragging it down. Interest in news has almost halved since 2015 in the UK. Lots of people say they feel increasingly overwhelmed and confused by the amount of news, and tired of how much focuses on politics. Women and younger people in particular say they feel worn out by it. Trust in the news is still lower than it was at the height of the pandemic. It improved slightly in the UK over the past year, but remains 15% lower than before the Brexit referendum 8 years ago. The BBC remains the most trusted news brand in the UK. Which is timely news, because you can get an insight behind the scenes at the BBC by joining our lunchtime event on Thursday next week, where we'll host by Julia Caesar, Senior Global Broadcast Editor at the BBC, to explore how businesses can leverage the power of broadcast news. Spaces will be limited, so register here - https://lnkd.in/eU-VqSED.

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People Want real Change - Sunak v Starmer: Green groups call on broadcasters to ensure climate change features in TV debates: https://lnkd.in/eqxDwp3N #elections #UK #UKelections #TVdebates #climatechange

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In my latest Docs of the Month column (https://lnkd.in/ew-if2DF), I spotlighted two documents published in May by UK agencies seeking to stretch or revamp market access pathways for medtech in the country: > Statement of Policy Intent: International Recognition of Medical Devices ( Medicines and Healthcare products Regulation Agency) https://lnkd.in/eguM4B7m > Building an Integrated, Rules-Based Medical Technology (Medtech) Pathways: Engagement on Proposals (NHS England and the National Institute for Health and Care Excellence) https://lnkd.in/enkSF9sR Docs of the Month highlights items captured in Market Pathways Document Depot, our growing database of global medtech regulatory, reimbursement, and policy documents, including guidance, regulations, white papers, and more. https://lnkd.in/d35Y4_h #medtech #UK #regulations #NHS #marketaccess #harmonization

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Half-way through the UK election campaign period and with main party manifestos now unveiled, I had the privilege of joining the Politics Hub panel on Sky News. We delved into the latest polling, the state of the main party campaigns so far and explored the strategies they are expected to implement in the upcoming three weeks. Watch the full analysis here 👇Edelman Global Advisory .

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The Vouchsafe project for digital identities in Scottish public services has moved into its beta phase with the team beginning to explain its operation to the public. The idea of using social vouching in the verification of digital identities has won support on both sides of the border, but seems to be moving much quicker in Scotland. It has obviously been higher on the list of priorities, but it's also notable that the Scottish Government has allowed the small team at Vouchsafe, previously known as Interrobang, really run with the project. https://lnkd.in/epWwq66P #scotland #digitalidentity #publicservices #socialvouching

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