Debasmita Das

London, England, United Kingdom Contact Info
887 followers 500+ connections

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About

Marketing professional with 10+ years end to end business experience: brand, category &…

Activity

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Experience & Education

  • Mondelēz International

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Licenses & Certifications

Volunteer Experience

Courses

  • Advances in Strategic Management

    BST545

  • Advertising & Media Management

    -

  • Business Planning

    BST525

  • Consumer Behavior

    -

  • Economics & Business Environment

    BST515

  • Financial Analysis & Control

    BST511

  • Financial Management

    BST520

  • Global Marketing

    BST538

  • Human Resource Management

    BST521

  • Industrial Marketing

    -

  • International Business

    BST524

  • Marketing

    BST513

  • Marketing Management

    BST523

  • Marketing Research

    BST542

  • Operations Analysis

    BST514

  • Organisational Behaviour

    BST512

  • Product & Sales Management

    -

  • Service Marketing Management

    -

  • Strategic Management

    BST522

Projects

  • Maynards Bassetts Equity & activation lead

    Summer & Halloween equity, collaborations & partnerships

  • Cadbury 200 years 2024

    -

  • RGM Booster + Lite: MDLZ+ McKinsey

    -

    Leading the revenue growth management project in collaboration with McKinsey & MDLZ Global analytics team on behalf of MENAP to drive revenue and growth through active mix management, price pack architecture, promotion management and trade terms optimization

  • Trade Planning Optimisation- Transmed

    -

    Created and executed trade planning glide path + tools with stakeholders across value chain (supplier, finance, warehouse, vendors, demand planning, sales and merchandisers) to manage trade activations and track readiness for Transmed Food division UAE

  • Global Branding & Creation of Brand Equity- Cardiff Business School

    -

    Researched on critical internal and external branding of global organisations like Google and Unilever and to understand its impact on their brand equity.

  • Luxury Brand Marketing Strategy in Emerging economies- Alfred Dunhill

    -

    Worked with luxury retail lines to understand their marketing strategy to venture into new and developing markets at their nascent stage

  • Emerging Retail Trends in India- Bangalore University

    -

    Studied the shift of FMCG retail from traditional trade to modern trade: its opportunities, constraints, impact on the economy and consumer lifestyle

Languages

  • English

    Native or bilingual proficiency

  • Hindi

    Native or bilingual proficiency

  • Bengali

    Limited working proficiency

  • Assamese

    Native or bilingual proficiency

  • Spanish

    Limited working proficiency

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