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Articles by David
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Here's how you can keep up with the latest trends and technologies in Digital Strategy after a layoff.
Firstly if you're reading this and have recently been laid off, I'm sorry and feel your pain. You are not alone. Having gone through the experience from both sides, it can be traumatic on a raft of fronts. But, there is light at the end of the layoff tunnel. Whilst I recommend staying up to date with courses, events, and tutorials - hopefully free! Do not underestimate the power of your own network. You'll be amazed and delighted to hear from peers and ex-colleagues who have found useful resources to help guide you to your next career move. Also, take this as an opportunity to realign your soft skills and focus on where your talents best lie. Good luck...
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How can you integrate AI into your digital marketing strategy?
Utilise AI to analyse customer data and preferences, enabling tailored and personalised content creation and targeted messaging. Implement AI-powered analytics tools to swiftly analyse vast amounts of data, providing real-time insights into consumer trends. Integrate AI-driven services into your digital platforms to deliver instant, personalised customer support, enhance user experience, and streamline communication. Harness AI algorithms to forecast consumer behaviours and trends, enabling proactive strategy adjustments and targeted campaigns. Employ AI-powered tools to optimise ad targeting, bidding, and creative content delivery across multiple channels.
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Here's how you can build your personal brand in Social Impact.
Building your own personal brand isn't created overnight. It takes time and effort, but persistence and focus pays off. Define Your Mission: Articulate your purpose and values that align with your personal brand experiences including impactful causes that resonate with your audience. Authentic Storytelling: Share authentic and honest stories that highlight your journey, the challenges you've overcome, and successes in driving positive change. This in turn fosters genuine connections with your audience. Engage and Collaborate: Actively engage with like-minded individuals and organisations, collaborate on meaningful projects, and leverage social platforms to amplify your impact and expand your reach within the Social Impact sector.
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How can you determine if your brand is meeting its goals?
To ascertain if your brand is meeting its goals, you need to fully understand and define what they are. One must meticulously glean and analyse all available insights across various metric models and platforms. This entails collecting comprehensive research, data, monitoring traction and performance in sales or customer growth. Additionally, explore and evaluate brand advocacy, trust, confidence, and empowerment levels which are all crucial. The key indicators lie in customer loyalty, recognition, and the resonance of your brand in fostering compelling value - both in the short and long term. Through a holistic examination of these elements, you can adeptly gauge whether your brand is effectively aligning with its intended objectives.
Activity
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This was me on holiday last year in St Tropez, France. Don’t be me. I’m on a what, in hindsight, turned out to be unimportant call 🤯 Removed…
This was me on holiday last year in St Tropez, France. Don’t be me. I’m on a what, in hindsight, turned out to be unimportant call 🤯 Removed…
Liked by David Pugh-Jones
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Kudos NBCU Advertising & Partnerships team!!!
Kudos NBCU Advertising & Partnerships team!!!
Liked by David Pugh-Jones
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A single update pushed out from an anti-virus company in the US has managed to cause global havoc today. It’s being described as the biggest outage…
A single update pushed out from an anti-virus company in the US has managed to cause global havoc today. It’s being described as the biggest outage…
Liked by David Pugh-Jones
Experience & Education
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Netgraph Intelligence Analytics Ltd
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Licenses & Certifications
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Marketing and Brand Strategy - Continuing Professional Development (CPD) Programme
CIM | The Chartered Institute of Marketing
IssuedCredential ID Marketing Strategy & Planning/Innovation Strategies/Brand Strategy & Management -
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I made the time this week to attend an invaluable session presented by Raja Rajamannar, Chief Marketing and Communications Officer for Mastercard, as…
I made the time this week to attend an invaluable session presented by Raja Rajamannar, Chief Marketing and Communications Officer for Mastercard, as…
Shared by David Pugh-Jones
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Connectd is through £450k MRR! Here’s the breakdown of the journey from £0 to £450k MRR👇🏻 £0-£50k MRR: 13 months £50k-£100k MRR: 6…
Connectd is through £450k MRR! Here’s the breakdown of the journey from £0 to £450k MRR👇🏻 £0-£50k MRR: 13 months £50k-£100k MRR: 6…
Liked by David Pugh-Jones
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Are inferior solutions putting your business at risk? Upgrade to @Cisco, which blocks 25% more threats than the industry average.
Are inferior solutions putting your business at risk? Upgrade to @Cisco, which blocks 25% more threats than the industry average.
Liked by David Pugh-Jones
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Some big personal news... I'm thrilled to announce that I've decided to take the leap and launch my own company! Outlever turns brands into the…
Some big personal news... I'm thrilled to announce that I've decided to take the leap and launch my own company! Outlever turns brands into the…
Liked by David Pugh-Jones
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Not enough is being discussed about the changing workplace and especially impact on senior talent. There is a seismic shift in the industry at a…
Not enough is being discussed about the changing workplace and especially impact on senior talent. There is a seismic shift in the industry at a…
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