Daniel Fontaneda Bonilla

Step into the world of UX design with insights from industry experts Ana Sevilla Martínez and Feargal Cassidy. 🚀 Check our blog post and read how they talk about their personal experiences, from some unexpected paths into UX to overcoming challenges and landing dream roles. Sneak peek into their discussion: ✅ Discover what drew them to UX design as a career. ✅ Hear about their experiences in the UX Tree Mentorship Programme and the skills they developed. ✅ Get tips on building a strong portfolio, navigating job interviews, and overcoming imposter syndrome. Dive deeper into their stories and gain valuable insights in our blog post. 💼✨ https://lnkd.in/ewrGu3kT #UXDesign #CareerJourney #UXSuccess #ProfessionalDevelopment #UXCommunity #CareerInsights #UXCareer #IndustryExperts #SuccessStories

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AI for Product Designers (Spanish edition) begins in one hour. Thanks to all who booked a slot. #AI #productdesign #UXdesign #innovation #technology

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Why the dark UX pattern in your cancellation flow, HelloFresh? If I want to cancel my membership, switching up the buttons won’t stop me - it will rather waste my time and annoy me. I’m wondering if you are tracking if changing the main CTA of the cancellation flow to “Don’t cancel” has actually kept your paying customers around. Or it rather: - Increased the number of visits of the cancellation FAQ page - Increased the support tickets related to (annoyed) customers trying to cancel - Decreased your CSAT since playing dirty to keep me paying to you for a service I don’t want anymore is just “meh”. Just assuming here….

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This article explores common pitfalls and how to stand out from the crowd. 

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In the past, it was hard for a product designer to find a good team in the UK (or Europe). Even harder if you're a woman. Meta hired me 9 years ago to build their first design teams outside the US. What I found moving from the US to the UK was that, although there were many great UX/UI designers, few UK companies had mature design disciplines. Designers rarely had the chance to exercise their product thinking muscles. Many had the potential, but lacked the opportunity. Even fewer were women, non-binary, or from a marginalised background. That has changed with Meta's design team in London growing in leaps + bounds, and other companies like Google, Apple, Airbnb, ustwo + frog building tech teams in the UK + Europe. These are places where designers' voices are amplified, and they are empowered to solve complex problems. Great startups like Deliveroo, Bumble Inc., FARFETCH, Klarna + Monzo Bank have also emerged and their design practices matured. But many designers are left in the gap. They may have developed solid product thinking, interaction design + visual design skills, but are often still looking for a place where they can spread their proverbial design wings and own entire products. If you're that person, or know a designer like that, a great next career step can be a startup, especially one with product managers, engineers, or designers as the founding team. They may be more inclined to invest in talent who are earlier in their career if they're good at rapidly ideating + prototyping. But we still have the challenge that only 24% of designers in Europe are women or non-binary folx. We know that women with a female ally in their workplace are more likely to be happier, grow faster, and land higher-level positions with greater authority and higher pay. When I saw London startup Sidekick were hiring their 2nd designer to report to Kelly Hutchinson, I knew this was a special door opening. There aren't many startups with women design leaders as part of the original team. Kelly and I hired together at Meta. She was passionate then about opening doors for women and people from underrepresented backgrounds, as she is now. She's an exceptional designer, and good people. So if you know of any senior designers in London frustrated with evangelising the value of design, who want to create something innovative and new, and learn alongside a world-class, ex-Meta female designer, check out the link in my comments and apply. And if not, that's cool too. I'd love to hear your thoughts in the comments about other companies that are pushing the boundaries of design in the UK + Europe, and being led by gender-diverse teams. ``````````````` 👋🏼 Follow me for career tips + follow Good Maven for design jobs #ProductDesign #UXDesign #UXJobs #VisualDesign #UX #UI #UserExperience #DesignJobs #Hiring #Design #DesignSystems #BlackInTech #LatinxInTech UX Jobs Ladies That UX Ladies that UX London Tech Ladies®

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Came across an amazing read on Airbnb's case study that delves into how prioritizing customer-centricity transformed Airbnb's abiltiy to pivot and evolve. Check it out! https://lnkd.in/dmJ8meiQ

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I love these examples and couldn't agree more that design thinking can benefit so many parts of your organization. I'd say this is a big reason for the longevity and success of our partnerships over the years. At Aero Interactive we tend to initially engage with orgs on their product or website design needs, but find ourselves advising on other business needs that come up organically. Understanding that user experience design goes far beyond the confines of a screen is crucial. It's about crafting an exceptional customer journey across every touchpoint. At Aero, we don't just start with the design of a digital product; we strategize around the entire customer experience journey. From the initial interaction with our digital platforms—be it through a landing page, our website, or engaging videos—to nurturing prospects into becoming loyal customers and advocates of our digital products. Our approach is rooted in a deep understanding of target audiences and the transformative paths we envision for them. This holistic strategy ensures that every digital interaction is not only seamless but also deeply resonant with users' needs and expectations. Honestly with this being such a natural part of the job, it's hard to remember every conversation, but here are a few examples of questions that have come up and solutions we've provided as a design partner: ➝ How can we better convey the value of our brand to our target audience and get them to that "aha" moment that makes users come back to our digital product? ➝ How can we take our clients on a cohesive journey with the business not just inside the digital product but across all touchpoints? ➝ What processes does our internal team find themselves repeating that could be designed and automated for efficiency?

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About a year ago I wrote a post about design/experience principles (see the link in comments) which had a fantastic set of responses on how to use them. If you're working on design principles or thinking of doing so, I'd encourage you to have a read. They've recently come up again with clients – from a scaling and embedding across an org perspective. Some of my thoughts: 1. People support what they help create 👏 Number one rule of embedding anything – without buy-in it won't go very far. So if you're building design or experience principles, include key teams and stakeholders in their creation, ideally based on data and evidence. 2. Align with measurable outcomes the org cares about 📊 Any principle you develop should ultimately connect with the strategic goals of the organisation. That means you should identify success measures for each principle and develop a plan for tracing outcomes back to decisions you made in the design process. Sounds obvious, but it takes perseverance to do well. 3. Determine ownership and accountability across teams 📋 Develop an operating model that embeds your principles into everyday practices across different teams (not just design). When are they going to be created, updated or reviewed? How are principles going to be used to shape scope and make decisions across marketing, technology, product or risk? Make it your job to figure this out. 4. Scale and build evidence from small successes 🌱 Embedding principles everywhere at once, at scale is hard. Small examples of successful change based on your principles is a good strategy if you're starting from zero. In the past we've seen success around small things like web copy changes that can easily be measured and involve multiple stakeholders from the outset. 5. Find your champions 🎉 It's good to identify people in the organisation from diverse areas that believe in, and are passionate about making your principles work. See No.1 on this list! 6. Integrate with other frameworks 🧩 Principles never sit on their own. They work alongside other governance frameworks and practices. Part of an embedding strategy for experience principles should involve defining how they ladder up to other standards in the organisation. What do you think? What have you seen working when it comes to the adoption and strategic value of experience/design principles? Or is there a better way to drive quality and integrity in customer experiences? #strategy #innovation #transformation Nile

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Some interesting perspectives in this post and the comments. It has been disheartening to witness the shrinking and devaluation of UX and research in the US in the past few year after a decade of growth. At the same time, “product” has continued to lead influence - which aligns with the American executive mindset discussed here - with top-down feature-driven roadmaps and fast delivery focuses to *try* to maximize profits. One idea that could help is to more closely connect product leaders and researchers specifically. Researchers should be the right hand to a product managers, partnering to set meaningful roadmaps that align to validated user needs. What about switching the common title of UX Researcher to Product Researcher? How about more Senior UX designers switching to Product Management? I beleive UXers have the skills to be much stronger product owners than many PMs already out there, and can guide these valuable partnerships. This is a major time of change for our industry. Let’s try some new strategies to accomplish what we all strive for - making better experiences for users.

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May is all about Design Systems, at least that's what our requests at Qubstudio suggest 😝 However, our conversations often begin with me explaining the basics—especially that a Design System is not a standalone task, but an integral part of the Design Process. By the way, our Qubstudio Product Designer Mykola Viedienin gave an excellent interview clarifying many aspects of Design Systems. I find myself referring back to it quite often these days 💁‍♀️ Check it out here: https://lnkd.in/eWY2gzF3 #designsystem #productdesign #uikit #designlanguage

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Designers - are you being asked to provide measurable proof of how your work impacts business outcomes with metrics? Are you unsure of what to measure, when and how? Being able to assess the impact of your design decisions can not only have a positive effect on your product and end users, but is also a skill increasingly in demand for design roles. Recently, I wrote an article on this very topic, "How design teams can use product data to add value to the business" (https://lnkd.in/gYreMBm9 ). Today I'm excited to announce the release of part 2 on this topic, "6 ways Pendo's design team uses Pendo to add more value to the platform - and the business" (https://lnkd.in/gTgj2dmJ). Check it out! #DesignMetrics #BusinessOutcomes #ProductData #DesignTeams #Pendo

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My first blog post! Take a look at the similarities between goldsmithing and user research 👩‍🏭 👩‍💻  I'd love to hear your thoughts

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What’s great about this ad is that it’s actually true.

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Struggling to level up as a designer? Companies I work with have design teams eager to be heard and secure a spot at the 'grown-ups' table. BUT… 1. They don’t lead teams to success. 2. They neglect problem-solving and results. 3. They focus on delivering outputs. How do I build trust and get heard? I listen and diagnose problems. My best work comes from an 80% understanding of the problem and 20% uninterrupted work. How do I tap into the specifics? 1. Get the right people involved early. 2. Complete a detailed product spec. → Why are we doing this? → Who are we targeting? → What evidence or data do we have? → How will we measure success? → What are the key risks? → Are there any known limitations? 3. Focus on solving problems and delivering results. Without a deep understanding of what we are designing, I would waste company time, money and effort, not building the trust I need to get heard. It's 10x harder that way! --- 𝗪𝗮𝗻𝘁 𝗮 𝗰𝗼𝗽𝘆 𝗼𝗳 𝗺𝘆 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘀𝗽𝗲𝗰 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲? ♻ Repost this post and comment "SPEC" (I'll send it to you)

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Designers, have you been struggling with how to present your case studies? I saw this post on LinkedIn weeks and weeks ago and totally forgot who posted it (so sorry if you see this) I screenshotted as I absolutely LOVED how much I resonated with the contents. So many designers I have spoken with, at all levels have been really struggling with what to put in their portfolios. This structure should really help you understand the narratives. What you can do is use this and add your own spin. My BEST advice alongside this, is to ensure your visual work is impeccable. There is huge preference on initial screenings, for great visual work no matter the level! Hope this helps network. Ps. What else would you add to this? #productdesign #UXdesign #casestudies #portfolio

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When giving design feedback, remember: it’s not going on your fridge. You likely aren’t the user or audience. It doesn’t matter if you don’t like the colour or your wife thinks it needs to be green. Stakeholders: help your designers out by asking what specifically they are looking for feedback on. Keep your feedback objective and in context of the objective and brief. Ask questions. Designers: give context, explain your designs and how they meet the brief or user story. Help your stakeholders to help you. Ask questions.

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Have a look at my latest article "User Interviews Made Simple". A comprehensive user interview guide for designers who want to do it all! 😉

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The Design industry has bad UX 😬 Some observations: • Many are rewarded for working harder rather than smarter often leading to burnout • The mindset of here are a set of holes, find the one your peg fits into rather than shaping your own is too common • The assumption that progression is linear / upwards need to be broken • There’s a lack of GOOD ‘formal’ training across the FULL lifecycle of a career • Hiring processes are often hell-ish • Too many unfair or unrealistic expectations of both candidates and companies What are you seeing?? #Design #ThingsAreABitBroken

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If your work's "impact size" is large enough you won't be worried about base size. Number of users might matter - but if you take a wider view to include second and third order impacts (families, communities, society) it could free you to see your mission in a broader perspective. #rethink #designleadership #designled #thenewdesign #business

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