“Catherine (Cat) is a dynamic and well-rounded Marketing professional with great experience at both blue-chip and early-stage businesses. She has senior experience and expertise in digital marketing, brand development, social media, strategy design and development and campaign management amongst a range of other marketing and general management competencies. She is a strong team player and an active advocate for change and development. She nurtures and encourages team members in her own, and broader, teams. All in all, an inspirational marketing leader”
About
I’m a board-level Customer & Marketing Director with a track record of helping businesses…
Activity
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Very proud of my 12yr old son Lapo, who, after reading about the plight of former child soldiers in Uganda, embarked on a challenge to raise some…
Very proud of my 12yr old son Lapo, who, after reading about the plight of former child soldiers in Uganda, embarked on a challenge to raise some…
Liked by Catherine Woolfe
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Blood Cancer UK are an amazing charity looking for some new Trustees - sharing for reach with my network they are looking for people who have…
Blood Cancer UK are an amazing charity looking for some new Trustees - sharing for reach with my network they are looking for people who have…
Liked by Catherine Woolfe
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Today marks eight years to the day since I set up my own company, specialising in internal comms, change comms, and engagement. In those eight years…
Today marks eight years to the day since I set up my own company, specialising in internal comms, change comms, and engagement. In those eight years…
Liked by Catherine Woolfe
Experience & Education
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National Express LTD
View Catherine’s full experience
See their title, tenure and more.
or
Volunteer Experience
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Management Consultant
Cranfield Trust
- Present 4 years 1 month
Sharing my knowledge and experience to support and guide charities and not for profit organisations in the development of marketing strategies, digital, branding, PR and social plans. Advising on business strategy & plan creation to improve visibility and awareness, raise funding, encourage public engagement and involvement.
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NHS Volunteer Responder
Royal Voluntary Service
- Present 4 years 5 months
Health
An active volunteer helping vulnerable and shielding households in my local community with shopping, collecting prescriptions and check-in phone calls. Also available for hospital and GP visits and transport.
Publications
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CollectPlus voted best parcel company in Money Saving Expert Poll
Money Saving Expert
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Tell the Truth: Honesty is your Most Powerful Marketing Tool
Sue Unerman & Jonathan Salem Baskin
See publicationE.ON & Volkswagen marketing case study
Projects
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CollectPlus and Yodel partner with homeless charity, Wrap Up London for 5th year running
- Present
See projectCollectPlus parterned with homeless charity, Hands On for the 5th year in a row; giving customers across the UK the ability to use CollectPlus' returns service to donate unwanted coats and warm clothing for those in need.
Honors & Awards
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Best Use of Innovation (CollectPlus)
Delivery Excellence Awards
For CollectPlus' integration with Amazon Alexa
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Customer Experience Award - Silver (Yodel)
UK Customer Experience Awards
Yodel's Have Your Say customer experience programme won a silver award in the Transport and Logistics category
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Cause Related Marketing Strategy - Shortlisted (CollectPlus)
The Drum Marketing Awards
In conjunction with the Charity Hands On, for CollectPlus' Wrap Up strategy to encourage customer donations of unwanted winter wear for the UK's homeless.
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DBA Design Effectiveness Award - Silver (CollectPlus)
Design Business Association
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Cannes Lion Film Award - Gold - 'Night Drive' (Volkswagen Golf)
Cannes International Advertising Festival
https://www.theguardian.com/media/gallery/2008/jun/23/advertising
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Best Dedication to Effectiveness - Gold (Volkswagen Golf)
IPA Effectiveness Awards
https://ipa.co.uk/knowledge/case-studies/volkswagen-golf-30-years-in-the-making
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Cannes Lions Film Award - Bronze - 'Singin' in the Rain' (Volkswagen Golf)
Cannes International Advertising Festival
https://www.adforum.com/award-organization/6650183/showcase/2005/ad/46592
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Cannes Lions Press Award - Grand Prix - 'Cops' (Volkswagen Polo)
Cannes International Advertising Festival
https://www.adforum.com/award-organization/6650183/showcase/2004/winners?distinction=Press%20Grand%20Prix
Languages
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French
Limited working proficiency
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German
Elementary proficiency
Recommendations received
7 people have recommended Catherine
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It all started on December 3rd 2007. A drizzly and wintery Hyde Park and the inaugural LGN WELLBEING LIMITED Inter-agency 5K event organised by the…
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Our presence in Belfast just keeps getting stronger. It’s easy to invest in such a strong and vibrant city of customers who want to use public…
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Great job by the National Express brand team and Lucky Generals. Customers have told us that we’re “Convenient, reliable, surprisingly comfortable…
Great job by the National Express brand team and Lucky Generals. Customers have told us that we’re “Convenient, reliable, surprisingly comfortable…
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We are aware of the news that Paul Watson has been arrested in Greenland on charges related to his opposition to whaling. We condemn whaling…
We are aware of the news that Paul Watson has been arrested in Greenland on charges related to his opposition to whaling. We condemn whaling…
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During our recruitment for a Creative Director, the AnalogFolk talent team found it near impossible to run a gender balanced search. Which led them…
During our recruitment for a Creative Director, the AnalogFolk talent team found it near impossible to run a gender balanced search. Which led them…
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🚍 National Express LTD has introduced a new direct coach service, allowing passengers to travel directly between London Luton Airport and Cambridge.…
🚍 National Express LTD has introduced a new direct coach service, allowing passengers to travel directly between London Luton Airport and Cambridge.…
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Train or car or coach? If you know, you go National Express.
Train or car or coach? If you know, you go National Express.
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Watching a rerun of the 1966 World Cup final has its perks! (Don't tell my husband ha) If you know, you go National Express
Watching a rerun of the 1966 World Cup final has its perks! (Don't tell my husband ha) If you know, you go National Express
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Farewell Jimmy Anderson OBE. His understated manner underplayed his mastery. Being a fast bowler is the most physically challenging discipline in…
Farewell Jimmy Anderson OBE. His understated manner underplayed his mastery. Being a fast bowler is the most physically challenging discipline in…
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