ANITA MENDIRATTA

Executive Edited by Anita Mendiratta, as expressed by Dr Taleb Rifai, Secretary General UNWTO: "The Philippines Tourism Success Stories Book takes its inspiration from UNWTO’s Tourism Stories, an initiative launched in 2013 to celebrate tourism’s contribution to people’s livelihoods and the transformative power of our sector.

This Book, which captures the lives and voices of the people working in tourism across the Philippines, is also a special tribute to their fortitude and resilience… Show more

Executive Edited by Anita Mendiratta, as expressed by Dr Taleb Rifai, Secretary General UNWTO: "The Philippines Tourism Success Stories Book takes its inspiration from UNWTO’s Tourism Stories, an initiative launched in 2013 to celebrate tourism’s contribution to people’s livelihoods and the transformative power of our sector.

This Book, which captures the lives and voices of the people working in tourism across the Philippines, is also a special tribute to their fortitude and resilience after the catastrophes that hit the country in 2013 and 2014. Having visited Bohol and Tacloban at the very beginning of the reconstruction period after the devastating earthquake and Typhoon that struck the Philippines, I was touched by the hope that emanated from the smiling faces of the local people and which seemed to be defying the magnitude of the most devastating typhoon in the recorded history of the country. The lives of these people had been wrecked by tragedy, yet they were hopeful about the future – a future where tourism could play a part.

The twenty stories contained in the Philippines Tourism Success Stories book bear a testimony to the transformative power of tourism in rebuilding livelihoods through job creation, in renewing people’s hope for a better tomorrow, and in celebrating the cultural and spiritual essence of a nation."


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Tourism Stories – My Story, My Community, Our Future, the second volume in UNWTO´s Tourism Stories series, was launched on the occasion of the 21st UNWTO General Assembly.

Edited by Anita Mendiratta, the book features 28 stories of people working in tourism, in their words, illustrating the sector´s far-reaching impacts, and showing how it can improve lives of both individuals and communities in destinations across the world.

As stated by Dr Taleb Rifai, Secretary General UNWTO… Show more

Tourism Stories – My Story, My Community, Our Future, the second volume in UNWTO´s Tourism Stories series, was launched on the occasion of the 21st UNWTO General Assembly.

Edited by Anita Mendiratta, the book features 28 stories of people working in tourism, in their words, illustrating the sector´s far-reaching impacts, and showing how it can improve lives of both individuals and communities in destinations across the world.

As stated by Dr Taleb Rifai, Secretary General UNWTO, "I trust these voices will continue to serve as an inspiration to all of us in the tourism sector and to the billions of travelers crossing the globe every year. At a time when the world so deeply needs security of place and peace of mind, these
inspiring stories remind us of the opportunities tourism brings to change lives and communities."

- See more at: http://unwtoga2015.org/en/unwto-ga-daily/unwto-launches-tourism-stories-volume-ii#sthash.aZbUT5Jf.dpuf Show less

Since the early 1990s, the UNWTO has championed principles and practices for sustainable growth and development of the tourism sector. Central to this has been the monitoring and measurement of the economic, social and environmental impact of tourism on nations.

Supporting the efforts of the UNWTO as far back as 2004, China, through Sun Yat-Sen University, has been implementing Sustainable Tourism Observatories, including the development in 2010 of the MCSTO, the Monitoring Centre for… Show more

Since the early 1990s, the UNWTO has championed principles and practices for sustainable growth and development of the tourism sector. Central to this has been the monitoring and measurement of the economic, social and environmental impact of tourism on nations.

Supporting the efforts of the UNWTO as far back as 2004, China, through Sun Yat-Sen University, has been implementing Sustainable Tourism Observatories, including the development in 2010 of the MCSTO, the Monitoring Centre for UNWTO Sustainable Tourism Observatories.
With six observatories now in operation across China, offering compelling demonstration and direction around the benefits of monitoring and measuring the impact of the tourism sector, the UNWTO and MCSTO recognised the need to establish a tool to enable the wider global tourism community to benefit from the proven Observatories methodology in their own countries.

As expressed by Dr Rifai, Secretary General of the UNWTO,: “Tourism Shaping Tomorrow”, developed by the MCSTO in collaboration with the UNWTO, captures the essence of the work carried out by the Sustainable Tourism Observatories in China, in collaboration with the SYSU, over the years. "I trust this book will provide a better understanding of the challenges and importance of effectively measuring the impacts of tourism locally and I hope that it can serve as an inspiration to many destinations around the world.”

Executive Edited by Anita Mendiratta, a strategic partner of the UNWTO, the book provides practical direction in monitoring and measurement of sustainable tourism. Through a showcase of the goals, work and measurable results of Observatories, the book offers direction on how nations can accurately measure the contribution that tourism is making towards providing jobs, strengthening economic activity, increasing differentiation and competitiveness, enhancing experience delivery, and playing a critical role in community development.

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To recognize the important benchmark of one billion travelers crossing international borders each year, the United Nations World Tourism Organization (UNWTO), has released a new publication,
“Tourism Stories: How Tourism Enriched My Life,” by Anita Mendiratta.

The book is a compilation of 14 poignant stories from people involved in the tourism industry around the world, and showcases how tourism has provided jobs and hope for them, their family, and their community. The first in a… Show more

To recognize the important benchmark of one billion travelers crossing international borders each year, the United Nations World Tourism Organization (UNWTO), has released a new publication,
“Tourism Stories: How Tourism Enriched My Life,” by Anita Mendiratta.

The book is a compilation of 14 poignant stories from people involved in the tourism industry around the world, and showcases how tourism has provided jobs and hope for them, their family, and their community. The first in a series of global captures of tourism voices and stories, the book acts as a powerful reminder of why tourism matters for tourism leaders across government, the private sector, academia and NGOs.

Mendiratta’s “Tourism Stories” also digs deep beyond the numbers, and places focus on the tourism sector as a means of employment and enrichment. It also focuses on tourism industry workers at all levels, and across the globe who are ultimately responsible for fulfilling the dreams and ambitions of tourists. Show less

“Come Closer is an excellent synopsis of the different roles everybody plays in travel and tourism and how each side can get the most out of it,” said Richard Quest of CNN International, “The book is a fascinating account of how one of the world’s most important industries can be a win-win-win for governments, countries, and people. When Anita speaks about tourism, CEOs and Ministers listen. Her book should have them reading as well.”


Covering topics from the role of government… Show more

“Come Closer is an excellent synopsis of the different roles everybody plays in travel and tourism and how each side can get the most out of it,” said Richard Quest of CNN International, “The book is a fascinating account of how one of the world’s most important industries can be a win-win-win for governments, countries, and people. When Anita speaks about tourism, CEOs and Ministers listen. Her book should have them reading as well.”


Covering topics from the role of government, diplomacy, and tourism investment to destination branding, media, tourism safety, and green tourism, Mendiratta’s book provides invaluable strategic and practical direction to tourism business and government leaders as industry acumen. Show less