Jamie Anderson

Calling all Travel and Leisure Professionals, Are you eager to stay ahead of the curve and gain valuable insights into consumer trends shaping the industry? Look no further! At Experian Marketing Services UK&I, we're thrilled to announce the launch of our latest reports tailored specifically for the travel and leisure sectors. With our analysis of consumer data and intelligence, including spend insights, these reports offer a comprehensive breakdown of key trends across various segments, including: ✈️ Airlines 🏝️ Package Holidays 🏨 Hotels 🚆 Rail Transport 🍻 Pubs and Bars 🍽️ Restaurants ☕ Cafes 🍔 Fast Food 🚚 Delivery Services 🎥 Cinemas 🏛️ Indoor Attractions Our regular reports, available on a monthly and quarterly basis, provide a valuable snapshot of spend trends and market dynamics in these sectors. Whether you're a seasoned industry expert or a newcomer looking to make informed decisions, our insights will empower you to navigate the ever-changing landscape with confidence. Don't miss out on this invaluable resource! Register at https://lnkd.in/eE9-V2U6 to access our reports and unlock a treasure trove of data-driven insights. #TravelIndustry #LeisureSector #DataInsights #ConsumerTrends #MarketDynamics #ExperianMarketing #IndustryReports

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It's great to see the conversation around Google cookieless solution getting more and more serious and detailed. You can read about the latest news here: https://lnkd.in/e-NPNNTF

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Our March Digital Economy Index revealed a strong start to Q1 with three straight months of year-on-year growth! 📈 The Adobe Analytics team has been busy crunching the numbers of tens of billions of UK transactions and here’s what they found: 💸 Buy Now Pay Later is gaining momentum, making up more than £1 in every £7 spent online  🐣 Good Friday spend soared to £249.3 million, marking an 8% increase from last year  💐 As people looked to spoil their mothers, flowers, chocolates and hampers all surged with an 11% boost compared to March 2023. Curious to find out more about the data? Check out our blog post here: https://lnkd.in/etZtv8Ue #AdobeAnalytics #DigitalEconomyIndex #OnlineSpending

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My post on the Importance of Intent Data a couple of weeks ago got some great traction, proving what a significant subject this is. As if there was any doubt, Demandbase have just launched a series revealing the Secrets of Intent - you can view the content here https://bit.ly/3JXaGMg If you want to gain transparent insight on why/which of your target accounts are presently in-market, while avoiding false positives that send your Sales teams off on wild-goose chases, check out more in the link in the comments. #b2bsales #b2bmarketing #intentdata

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Rev Ops.....has 'efficient growth' replaced 'growth at any cost' for you? Do you know which people and teams are most productive and most efficient?...Lative can help with this! The past two decades saw businesses striving for growth, often overlooking efficiency. Now, it's time to change the narrative. Discover how Lative supports a shift towards sustainable revenue and cost-efficient growth using data-driven insights. 📊 Request a demo today! 👉

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I have been successfully and unsuccessfully playing around with marketing measurement and attribution for well over a decade - in many different forms and evnviroments. Marketing measurement, data organisation and attribution are still very real problems for buinessses to solve, who invest into paid marketing. When I joined as CMO at Circular (YC W22) one of the first problems to solve given to me by my founder and CEO was attribution. How do we better understand our marketing investment return and channel performance effectiveness? How do we report conversion at a channel exposure level and not at the last click? How do we value hard to measure channels? - such as Google Shopping and Programmatic Retargeting. How do we organise our first-party data to support better decision making for weekly and monthly trading? How do we solve this problem without hiring a meaningful sized team of data scientists? These questions (apart from the last one) have been around for a while for many businesses and I like them. Ways to approach the problem: Do I run an internal project with the team and we attempt to build our own attribution rules and model? Do we invest in a off the shelf product from one of the market leaders in data and attribution? Do I lean into my network and see who else is trying to solve or has tangible results solving this problem in different ways? Lean into my network of course…. After shaking the network tree, I soon discovered that a very good thought leader and friend of mine Collette Easton was working on building an AI attribution product that essentially underpins her entire marketing agency proposition and market fit - impressive! After a few weeks of discovery, I am very excited to be kicking off our partnership and a 3 month proof of concept project with Yard Digital and Collette Easton. Cubed is Yard’s multi touch attribution AI platform and I am hungry to understand the impact and seeing results - (no pressure Collette Easton) https://weareyard.com I will share some insights and data points along the way!

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Nice and detailed article from Jeremy Sacramento about the importance of Sales Intelligence Data to accelerate the pipeline: - Identifying ICP - Qualifying and prioritising LEADS - Timing and personalising the OUTREACH - PLANNING Of course the ultimate goal ⚽ remains to constantly generate the number of monthly leads that allows every sales rep to reach their quota 🚀 #salesintelligence #ICP #leads #outreach

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A fantastic torrent of information from Sam Jacobs at Pavilion’s GTM EMEA Summit with one big message. The Growth At All Costs (GAAC) era of SaaS is over. We are into a world of Profitable Efficient Growth (PEG). For those of us who pre-date the 2008 financial crash we likely feel as though sanity has returned to the market. As GTM professionals we now need to get much much better at focusing the busines on… Identifying the one thing it can be best in the world at. Niching down to a really tight ICP Engaging hearts and minds. Taking customers on a journey. Not selling to them. Rebalancing from a new logo maniacal focus to customer-centric, pre and post sale engagement. Lots more to come.

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Here's the stark facts in sales today. - 31% of reps are making quota - Nearly half (44%) of deals slip - Sales cycles are double digits longer, win rates are double digits down - Inbound leads are down - Salesforce recognised the need to increase pipeline coverage to by 50% (from x2 to x3) Most of those we speak to recognise all these challenges. But they are stuck. "Do more with less" is the message. They have cut teams and fought for those remaining. Their organisations are stuck with blind hope and knives sharpening. The only solution they know is to fire and replace. Because the real problems aren't acknowledged. The market has changed and it's harder. But are teams are not more skilled. The same teams, that could achieve in the old world are failing in this one. And the last message anyone wants, is we need to spend some money to solve that. "That's your job isn't it?" cries the leadership to time-starved managers and leaders. Anyone want to guess what's going to happen to sales manager average tenure (already at an all-time low of 18 months)????

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Consider this: 💡 80% of online adults agree that messaging is a quick and easy way to communicate with a business 💡 77% feel more connected to a business when they can message it directly 💡 71% are more likely to do business with or purchase from a company they can contact via messaging 💡 69% prefer to message a business than rather call it I just read these interesting stats in the recent WARC and Meta report on how to optimize messaging apps to reach your customers. What do you all think? As marketers, is this channel under-utilized? At Brevo, we are always looking for new ways to help our clients connect with their customers. Conversations, chats, SMS, whatsapp, mobile push and wallets are just a few.

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If we just look at first/last touch attribution data, we miss SO MUCH CONTEXT that shows the power of the many touchpoints across the full customer journey. Without that context, we might make some very misguided decisions (this is often how brand spend gets cut). Using last touch attribution, my data tells me to focus only on outbound, direct traffic, and events. Guess what powers successful outbound and direct traffic? Brand. For the average B2B SaaS company, hundreds of LI impressions need to happen at a company level (✨brand!✨) before someone from an ICP account will even visit their website, according to HockeyStack (love their reports). On average, they say it takes 54 touchpoints to generate an MQL after the first website visit. How do you know if you’re investing in the most impactful channels and touchpoints? Some of the touchpoints in your opportunity cycle will make a bigger impact than others when it comes to accelerating conversions. For ex: our Hockeystack data tells us that 1 top of funnel gifting touchpoint —> 8% opportunity conversion rate lift. More gifting touchpoints (gifting more individuals in the buying committee at each target account using personalized, intent-driven automation) could result in a much higher conversion lift. Makes sense because gifting touchpoints use fit and intent signals to take a meaningful action that deepens the connection with the right person at the right time. We also see that when we closely align with Sales to show up everywhere for target accounts by *layering* well-timed gifting touchpoints, LI ads, email, AE outbound, virtual and in-person events — that’s when the magic really happens.

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What do B2B Marketers need to do to get back to growth in 2024? Tony Uphoff share's his thoughts with #MartechSeries as to why BRANDED DEMAND is the answer. Well worth a read https://lnkd.in/eghawwJS #B2BMarketing #DemandGen Pipeline360

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https://lnkd.in/e_ATbe9i A key challenge with loyalty schemes is managing cannibalisation when 20% of customers spend 80% of the money - or even 5% spend 95%. But what does loyalty truly mean? Most of the time when I'm in town I visit Pret A Manger, but my visits weren't frequent enough to warrant subscribing as I work remotely most of the time. So I'm loyal to the brand but have low overall addressable spend in the category. Pret can't distinguish someone like me from a sporadic customer who mostly spends at Caffè Nero or small independents. But Affinity Solutions can. If you need help understanding how people spend outside of the 4 walls of your 1st-party data, get in touch.

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Who is in? Pavilion GTM EMEA Summit – 10th-11th July 2024 – London When Pavilion asked me to host the sales stage at their event, I grabbed the opportunity with both hands. Introducing the world’s best sales leaders to the stage is something I’m privileged to do at Sales Confidence. And now I can’t wait to do it for at GTM EMEA. Here are four of the speakers you can catch on my stage at the event: Rob Cook – VP Enterprise Sales EMEA, Salesloft Rob’s going to talk about ‘The 2080 Problem’. You get 2080 hours every year that you can spend selling, but we only spend 1/3rd of that time with customers. How can we use sales analytics to make that time count? 🧭Zachary Gropper – CEO & Co-Founder, Insight Revenue Zach’s going to share his ‘4 Keys To Overcome Buyer Indecision’. You’ve heard about the JOLT Effect? Join Zach as he brings it to life with real-life data and actionable insights to accelerate pipeline. Guy Rubin – Founder & CEO, Ebsta Join Guy as he shares exclusive sales insights from more than 500 high-growth organisations. How do the best reps drive results? And how can you do what they do to increase pipeline, shorten sales cycles and close more deals? Werner Schmidt – CEO & Co-Founder, Lative Werner will tell us about his ‘Building Blocks to Profitable Efficient Growth’. In a world where investors demand profit rather than growth at all costs, this insight will be absolutely invaluable. I’m looking forward to introducing these sales leadership titans at Pavilion GTM EMEA – and I hope you’ll be there. To join me, the Pavilion team and 200 of the best GTM leaders on the planet on July 10th and 11th in London, click this link and grab your spot. https://lnkd.in/evXp2Abi

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We hosted our customers at the Shard just under a week ago for Twilio’s flagship thought leadership event. The excellent Azeem Azhar & Samantha Richardson kicked things off with a short appraisal of the evolution communications – telex – fax – email – AI driven chatbots. With a detour into square omelettes he then centred on the value shift from transactional capabilities to the delivery of an experience and the role of LLMs in this. His rallying call was that CEOs need to be hands-on if they are to execute on a redesign of their internal systems, where hope is definitely not a plan. My roundtable that followed had a wide-ranging conversation about how to future-proof your organisation in the face of change. The key takeaways were: 1.    Production skills are likely to be commoditised by AI however interpretive / critical thinking will be highly valued. This will affect everyone from lawyers to retail merchandisers to developers. 2.    Skills attached to the simple completion of a process or transaction will be automated, predicting where this will occur first and fastest this will be a key planning requirement for organisations. For example when we all have access to a GPS enabled device with a choice of mapping solutions the need for good map readers is near to zero outside of very niche scenarios. 3.    There will be short term roles that emerge as AI changes organisations, prompt engineers for example, however these will go the same way as the typing pool. 4.    We’re in a golden era of learning, it has never been easier to access the intellect of others, however any change program needs to have incentives built in to build momentum quickly. #Twilio #Thoughtleadership

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Great to kickoff #adweekeurope this morning, exploring the evolution of the B2B buying group. Key learnings from the expert panel.. Building trust over time is critical to influence buyers. Ensure you are practical and customer centric in your advice around AI and creativity in B2B is fundamental to successful campaigns, be empathetic, entertain and tell stories. Thanks to Kate Mackie José Rodrigo Pons Nick Laurence for sharing your insights #AWEurope24

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Customer success tech often feels like a "pay-to-win" game, with crucial features locked behind high paywalls. But that’s changing. I’ve been chatting with many CS leaders, and a common pain point is the high cost of CS platforms and the need to compromise on features to get sign-off. Well, here’s some great news! We’ve just launched a new tiered pricing model at CS-X.io to address this issue. My mission has always been to offer a cost-effective, feature-packed solution that helps you scale without the hefty price tag. Check out our new pricing and see how we can support your growth https://cs-x.io/pricing/ What do you think about this new approach? #CustomerSuccess #Affordable #Scalable #CSplatform #Saas #SaasStartup

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Join us August 14 for an in depth session on pricing and Net Revenue Retention. Saurabh Agrawal from Zenskar and Steven Forth from Ibbaka will help you use the pricing lever to improve NRR. What you'll learn from the webinar Why usage-based pricing is gaining popularity among software and API providers, catering to a growing demand for flexible and value-aligned pricing How to effectively align usage-based pricing with customer value, ensuring a win-win scenario for you and your customers The hidden advantages of higher NRR rates when combining usage-based pricing with traditional subscription models Best practices for seamlessly integrating a usage-based pricing component into your existing pricing strategy https://lnkd.in/gwy7g35x #SaaS #pricing #growthhacks #NRR #NDR

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