“I worked with Alex as part of our design systems team which I led, supervising her work and setting overall design direction. Alex has a really analytical, thoughtful and deep approach to her design, but she’s also fearless when it comes to jumping in to big complex tasks. In her time in our design systems teams she’s taken the lead in some work that has been intimidating in scope; rethinking Vodafone’s digital colour palette, or working out how token taxonomy could scale to expand our design system across subbrands - always with impressive results that have long-lasting impact. At Vodafone more generally, she’s had a trajectory of incredible personal growth too - going from supremely talented but quiet about her work, to an absolute rockstar; a highlight I was proud to see in person was her confidently presenting a demo and the thinking behind her token taxonomy work to a wide community of designers in Figma’s London office coffee mornings. This is testament to how she constantly looks to improve and expand her already impressive skillset - she’s led on component improvements, she’s mentored junior designers, and played a key role in our governance processes. She’s led training sessions for a global community of designers for some of our most complex components and patterns, to an audience of hundreds. Crucially, she is a genuine design systems expert, and her presence in our team has made everyone around her (including me) a better designer through her ability to quickly identify problems and articulate design solutions that bring about the best possible outcomes, and ensure everyone is held to the high standards that are needed for a global design system spanning hundreds of users worldwide. In short - Alex’s wealth of experience and deep expertise make her a highly valued team member for any design system working at scale.”
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My team describes me as a detail-oriented designer with a focus on the bigger-picture…
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While in Dublin last week, I had the pleasure of meeting five inspiring Vodafone employees whose careers at the company stretch back collectively…
While in Dublin last week, I had the pleasure of meeting five inspiring Vodafone employees whose careers at the company stretch back collectively…
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I am humbled and honored to have my work mentioned alongside such talented world-class designers. It's so exciting to contribute to the broader UX…
I am humbled and honored to have my work mentioned alongside such talented world-class designers. It's so exciting to contribute to the broader UX…
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