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Technology and AI are revolutionising sports across multiple dimensions, from organisation of events, athlete performance to fan engagement. IBM as the pioneering tech global big blue organisation has been doing it for decades with a set of expertise, achievements and case studies that are worth to highlight. One of them is their partnership with Wimbledon Tennis Championship. Their over 30 years of partnership is impressive and important for the longevity and acumen! During Wimbledon 2024 edition that just finished last week I had a pleasure to interview Kevin Farrar - Head of #Sport Partnerships for @IBM UK - Partnership Executive to #Wimbledon/ #AELTC We spoke about his career and the work of IBM in Wimbledon, their partnership the achievements, challenges and highlights. Kevin Farrar is a professional that has over 3 decades in tech and his experience at IBM acting as a trusted advisor on technology, innovation, and adoption in the sports industry is unique. Kevin work with Wimbledon is impressive and critical as we underestimate the amount of efforts necessary to run the tech, cloud computing infrastructure, digital infrastructure, innovations and data of one of the biggest sports event in the world. And the crown of the Tennis super sports tournaments - Wimbledon the oldest tennis tournament in the world, held for the first time in 1877 at the All England Lawn Tennis and Croquet Club in Wimbledon, London. The IBM Wimbledon partnership began in 1990! This is a must learn case study marking the beginning of sports tech era in the history of tennis. This collaboration has revolutionised how the tournament is managed and experienced by the organisers, athletes, fans. Kevin is IBM’s “face” of Wimbledon and has extensively being featured in media coverage worldwide. My highlights of this interview: Kevin’s background IBM Wimbledon partnership Generative AI and Data solutions from IBM at Wimbledon The Catch Me Up feature at Wimbledon by IBM How IBM provides trust and security of data at Wimbledon The role of hybrid cloud in managing larger volumes of data Content generation for Wimbledon using watsonx and generative AI IBM’s GenAI innovations at Wimbledon: A future perspective The link to my Youtube Podcast Show https://lnkd.in/eERBJb3i IBM IBM watsonx #IBMPartner CC Antonio Grasso Antonio Vieira Santos Dr. Annette Doms Antonio Nieto-Rodriguez Armand Ruiz Dilip Pungliya Dr Mark van Rijmenam, CSP Dr. Martha Boeckenfeld Dr. Marcell Vollmer QuHarrison Terry Sally Eaves Filipe de Almeida Dr. Khulood Almani🇸🇦 د.خلود المانع Jodie Wells Nada Alkutbi Thomas Power Tony Moroney Alexandra Edwards Manan Kothari Pallavi Singal Peyman Khosravani Sonesh Sira Theodora Lau Efi Pylarinou Rafael Teixeira An Le Ha N. Ryan Bares Paolo Sironi Ursula Romero Onalytica Jasmeen Dugal Hind Moutaoikil Gonçalo Pratas Pereira