A fascinating article from our Research Manager Giulia Magnani about Zinc's latest research into media audiences across Central European countries. Read via The Fix Media below #Research #CentralEurope
In-depth audience research is helping independent news outlets across Central Europe. In a guest column for The Fix, Giulia Magnani, a Research Manager at Zinc Network, examines the insights from the company’s research project and its applicability for independent media outlets in the region. Drawing from a large-scale poll of news consumers in Bulgaria, Hungary, Poland, Romania, and Slovenia, media experts are uncovering insights into audience needs and motivations.