“The Crafted with Care ethos gives the authenticity, the emotion, the intelligence - but also, the human-ness.” Global Principal Wayne Deakin⚡️ and Ubisoft Anno’s Brand Director Haye Anderson sat down to unpack the new master-brand on a recent livestream hosted on the Anno Twitch channel. ⚒️ Catch up on the conversation here: https://lnkd.in/eJZPS2Nf #Ubisoft #Gaming #Design
Wolff Olins
Design Services
Creating brands that move organisations, people and the world forward
About us
We are Wolff Olins, a global brand consultancy creating transformative brands that move businesses, people and the world forward. We wrote the rule book for creating transformative brands nearly 60 years ago and have been tearing it up and evolving it ever since. We stand for brands that defy convention, redefine expectations, and ignite positive change. And we always enjoy the ride in the process. Our partners range in industry and size, including Uber, New York Botanical Gardens, GSK, GE, GrubHub, Instacart, London 2012, McKinsey, The MET, Tate, New York City, (RED), Spotify and more. Our work has been honoured by D&AD, Cannes Lions, ADC, CLIO, One Show, Fast Company’s Innovation Award and the Webby Awards, to name a few.
- Website
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http://www.wolffolins.com
External link for Wolff Olins
- Industry
- Design Services
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 1965
- Specialties
- brand, innovation, design, product design, experience design, digital, future, strategy, and branding
Locations
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Primary
Bankside 2, 90-100 Southwark Street
SE1 0SW
London, SE1 0SW, GB
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195 Broadway
Floor 17
New York, New York 10007, US
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1050 Battery Street
San Francisco, CA 94111, US
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Los Angeles, US
Employees at Wolff Olins
Updates
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Last week we headed to Protein Studios in London for D&AD’s New Blood Festival. 💥 It was amazing to connect with so many talented creatives who are ready to make their mark, and delve into their portfolios and New Blood winning work. The future of our industry looks bright. 🤩 Find out more about the Festival and the New Blood programme here: https://lnkd.in/gBKtd94 📸 Millie Tyler
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Watch us paint the town yellow. 💛 After being in our New York studio for 3 years, it was high time for a makeover. Find out more about us, our studios and our clients below. https://lnkd.in/gAFhFgf #NewYork #Branding #Studio
Wolff Olins: Refreshing our New York studio
https://www.youtube.com/
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Fortune favours the bold. We spent last week at MAD//FEST in London hearing from endless exciting brands who are innovative leaders in their industries. A few of our highlights included hearing from our friends at Uber on utilising real-time data to create extraordinary customer experiences, and Specsavers on five key lessons from forty years of using humour to build its brand. 🙌 Hanni Bateman Jake H. Silvia Caballero Alcalá Gauthier Ajarrista
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Successful brands are the ones that break through silos and are expressed seamlessly across identity, culture and experience. Brand unity in motion. Done right, it can be a single, compelling force. 💫 Global Principal Wayne Deakin⚡️ explores why brand leaders should prioritise unifying their brand to leapfrog competition this year in his latest column for Creative Review.👇 #BrandUnity #Business #Brand #BrandStrategy
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We spent last week at Figma Config in San Francisco, exploring the latest trends, insights and innovations across design and technology. A few of our conference highlights included hearing from Ethan Eismann, SVP of Design at Slack, on the need to balance utility, usability and craft as well as Purvi Shah, VP of UX at Target, on the importance of encouraging x-disciplinary innovation across data, product and marketing teams. 💫 Thomas Wilder Chris Arakelian Tal Ayala Kamin Amanda Munilla
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We're looking for an experienced Marketing / Communications Director Maternity Cover to join our global team. You will come from a creative marketing and communications background or client-side in a global role, with a clear understanding of how the Creative Trade operates. Your role will be to execute the strategic marketing plan in line with our business goals, bringing a clear point of view that advances our agenda, standards and reputation across multiple regions. Interested? Hit the link below to find out more and apply! 👇 https://lnkd.in/exEKiSy7 #MarketingDirector #London #MaternityCover #CommsRole
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Ubisoft Anno is a game series all about building and craft, with a 26 year old tradition. A tradition that must be upheld, but also requires occasional self-reflection. Our Global Principal Wayne Deakin⚡️ and Ubisoft Anno’s Brand Director Haye Anderson will be unpacking the new masterbrand, and its celebration of craftpersonship, on a livestream hosted on the Anno Twitch channel next week. ⚒️ Tune in here on July 2nd at 4:30PM CEST / 3:30 PM BST: https://lnkd.in/eBAgJddq #Ubisoft #Gaming #Design
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“There are so many different places that you can be inspired from - a lot of those shouldn’t exist solely on a screen, they should come from the real world and come from real life craft.” We immersed ourselves in tactile experiences throughout our recent partnership with Ubisoft to build the new Anno masterbrand. We delved into Roman history and had so much fun with Gate Foot Forge creating the new symbol from scratch using raw materials. Meticulous in detail and crafted with care, the new identity reflects the game’s ethos, community and creators, and we couldn’t be more proud of the result. Take a peek at the behind the scenes process. 👇 Wayne Deakin⚡️ Andy Khatouli Joe Waterfield Jamilya Kulambayeva Haye Anderson #Ubisoft #Gaming #Design
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“The hardest part of the New York Botanical Garden project was selecting a path to pursue - we were not at a loss for any ideas. There were so many inspiring opportunities that the identity could have been shaped by. “And not only was the subject matter full of boundless possibilities, working with the NYBG internal team was a dream—they too were full of insights and enthusiasm for all of the possibilities.” Associate Creative Director Meg Forsyth joined Grafik Paragraph to tell the story of the NYBG rebrand, from the earliest sketches to activating the vibrant new identity across touch-points. 🌸 Read the interview here: https://lnkd.in/ex8kq4DN #Design #BrandTransformation