Percept

Time is running out ⏰ ! With just 1 week to go until Campaign UK's flagship event Media360 takes centre stage in Brighton. Don't miss out on this exclusive opportunity to join these (and many other!) big names as we explore what's next for the future of media. Book your place today https://bit.ly/3IKeSym #Media360

Looking for a Senior Paid Media Executive to join our growing team! Needs to have 2 years experience in PPC and preferably have some Meta hands on experience as well - ex agency is also a big bonus. The role is to support our auditing team in working with some of the biggest brands and agencies - we offer a competitive package and are a remote first company and always will be. Any recommendations and/or suggestions would be greatly appreciated - please feel free to tag people in! #newhire #growingteam #ppc #paidmedia #digitalmedia

“Isn’t Percept just another tool?!” It’s so easy to create a tech stack with market-leading software… but once you’ve finished your onboarding you find your team is failing to use your promising new tools regularly – if at all. Even the best of software – with great UX and all the features that 👋👋 hint, 🔔🔔 remind and 👉 👉 push the insights you need – can still fail at the final hurdle: there isn’t time to use them. At Percept, we’ve learnt there’s only one way you can get past this. We combine both people and tech to power our insights, to help guide you personally on prioritising the work that really moves the needle. We’ve seen for ourselves just how much this method generates even greater value for our clients – and stops Percept from being "just another tool." For example, we produce regular reports, written by real people, tailored to your business using our tech-powered insights. Importantly, we then hold your teams accountable for fixing these issues through regular follow-ups. And, if you then find you’re struggling to find the time to implement your tailored insights, we can even do it ourselves. This way, things get done: insights are implemented and your wastage is reduced. This method is the perfect mix of people and platform, with enough flexibility to adapt to your way of working. If you’d like to learn more about our approach and how we can help your brand, please get in touch. #digitalmedia #tech #insights #ppc #paidmedia #digitalmarketing #ROAS

With the rise of Generative AI, is it really worth using it to build your campaigns in Google Ads? In theory, it’s a great idea: building hundreds of ads across many products and business units takes a long time. Having AI do the hard work for you and then you sit back and do a quick review once your friendly AI has done the heavy lifting. It could save you hours, if not days. In practice, the output is often poor. It’s bad enough that reviewing the campaigns and making changes takes longer than building them from scratch yourself. So, is it really worth it? With the rise of Gen AI, it is more important than ever to do frequent checks on your accounts to make sure that AI is doing what it’s supposed to do: creating high-quality outputs and saving you time. Below is an example, in the comments, of Gen AI creating a Google Ads responsive search ad. It’s a masterclass in keyword stuffing, nonsensical short text and a questionable grasp of the English language. At Percept we have a range of insights which help you govern the quality of your ads. If you’re beginning to test Gen AI, then insights like these are even more important to ensure quality is maintained and the odd grammatical error (or worse!) doesn’t slip through. Would an insight like this be useful for the management of your Gen AI ad building? Let us know in the poll below! #googleads #ppc #generativeAI #genAI #ads #digitalmarketing #ROAS #poll

When running digital media campaigns it’s so easy to waste spend on incorrect targeting or inefficient settings. Especially when running campaigns at scale in many markets. Even the tightest internal processes can let campaign setups slip. So, it’s important to regularly audit campaigns to make sure they’re both correctly set up, and optimised to their maximum potential. In order to counter human error, the next best thing is the use of advertising technology, to help catch things that can and do go wrong. At Percept, our platform audits Google Search, YouTube and Performance Max, Meta, DV360 and Adform on a daily or weekly basis to ensure all these potential errors are caught and flagged within our insight dashboards for teams to action. A lot of these errors are small. However many small errors can have a huge cumulative effect and lead to significant spend wastage. To quantify this wastage, we have a running analysis which can calculate these wastage amounts on a daily, weekly, monthly, quarterly and yearly basis. These calculations help our clients to understand the impact their wastage has on the bottom line. These budget savings allow brands and agencies to reinvest back into their campaigns to grow the brand further. Do you want to know how much wastage is going on in your campaigns? With read-only access to your accounts, we can give you real-time numbers in 24-48 hours. And the longer our tool runs, the more wastage we record. Get in touch if you’d like to learn more. #googleads #ppc #performancemax #dv360 #metaads #wastage #ROAS #ROI