54

Good morning, good afternoon and good evening.     With the unveiling of our European and Vietnamese bases in Sotogrande and Ho Chi Minh City, 54 is now nine locations globally and counting (and nearly as many time zones).     ‘Global insights, local perspectives’ is something you’ll hear members of the 54 team say often. Our growing footprint of geographies and professionals not only allows for ‘boots-on-the-ground' delivery in some of the most exciting markets in sport today, but their first-hand expertise also crucially feeds our centralised data & insights, delivering knowledge that can be utilised in the development of strategies to be rolled-out anywhere in the world.     This network allows us to spot trends sooner, share unique solutions and learn quickly from our successes and challenges in each market. It’s a position we count ourselves very lucky to be in.    #PushingtheEdge #WeAre54 

At 54, we’re proud of our golf heritage and the heights we've helped prestigious tournaments, brands, rights holders, federations, governing bodies and individual stars achieve. Driven by our experience, and the opportunities afforded to fans and all stakeholders in a rapidly evolving landscape, we have expanded into wider sport, serving as strategic partners to some of the most exciting projects possible. Our team is comprised of an ever-diverse array of experts from across the sporting spectrum, helping us to provide solutions rooted in boundless creativity and positive disruption. To join our team, take a look at our live roles at www.weare54.com/careers #WeAre54 #PushingTheEdge

As our Events and Marketing teams enjoy bumper crowds at this weekend’s LIV Golf Andalucía at Valderrama, it’s hard to ignore the prevailing strength of Spanish sport.  Reigning FIFA Women’s World Cup winners. A Euros final for its men. High expectations of further men's success at Wimbledon. The only country currently with three riders in the top ten of the Tour de France. Second only to the USA in the valuation of its top sporting franchises (Real Madrid and FC Barcelona). Individually and as captain of his Legion XIII team, national hero, Jon Rahm, can assume the top spot in both LIV Golf rankings with victory on home soil on Sunday.   Spain’s system for sporting governance was highly influenced by the Barcelona Olympic Games, the groundwork being laid from the confirmation of a successful bid in 1986.  It’s still recognised as one of the best in the world today, and clearly acknowledges that a connected strategy for sport, from grass roots to elite levels, often yields more than medals.  As in evidence at Valderrama, Andalucía is embracing sport as an economic enabler. It has increased the number of sporting events from 8 in 2018 to 50 this year, including the E1 Puerto Banús Marbella GP, delivered successfully by our events team earlier this year. Our new European office, itself in Sotogrande, has ambitious plans to ride this wave, utilising our Spanish base to connect with brands, franchises, federations and rights holders, who are equally appreciative of the impact of sporting prescience.  Here’s to a thrilling weekend of sport (with a palpably Spanish flavour)! #WeAre54 #PushingTheEdge

We're thrilled to announce the opening of our new office in Sotogrande, Spain, marking a significant step in 54’s European expansion!     We welcome Francisco de Lancastre David, CCM as Director to our growing team. His expertise will help drive our growth and deepen our presence in the EU market.     To discuss opportunities and to find out how you can push the edge with our new European office, get in contact via info@weare54.com    Read more: https://lnkd.in/dum5DhDY   #PushingTheEdge #WeAre54 

Check out this outstanding content by Mob for our client Golf Saudi and the Aramco Team Series presented by PIF. Showcasing the incredible talent and competition in women's golf is why the Aramco Team Series channels have become some of the most followed and engaged outside the Majors. Exceptional partners like MOB are key to this success. Stay tuned for more on our strengthening partnership with the amazing MOB team.   #PushingTheEdge #Weare54

At 54, we are committed to challenging norms and #PushingTheEdge of possibility. Our new vision, explained here by our Group CEO, Jed Moore, guides us to leverage the power of sport to create meaningful change and deliver significant value to our clients, our industry and beyond. #WeAre54

At Gather, we strive to bring together industry change-makers. That's why we are incredibly excited to announce 54 as Founding Members of the Gather Collective! 54 is an agent of change working to unlock the power of sport. "Change needs the edge." (54) 54 set out to redefine the value in sports entertainment from the ground up through bold and holistic thinking. A perfect fit for the Gather Collective. Welcome Team 54! The Gather Collective: Founding Members adidas European Golf Design Clippd Rocket Yard Sports Old Tom Ventures YouGov Sport The Toro Company The Transformation Tour 54

#PushingTheEdge at the Aramco Team Series presented by PIF in London! We’re proud to bring first-class reporting, exceptional social media support, and seamless operations to the forefront, including our impactful daily ‘Change with Conversation’ panels in partnership with the FII Institute. At 54, we are dedicated to achieving excellence across every facet of sports. We provide strategic guidance and innovative solutions that truly make a difference, driving meaningful change and working towards setting new benchmarks in the industry. #WeAre54 #AramcoTeamSeries #FIIInstitute #PushingTheEdge 

We are delighted to welcome Almamoun Alshingiti as the new CEO of 54 in Saudi Arabia! With an extensive background in sports strategy and leadership roles within the Saudi Ministry of Sports, where he advised on numerous projects throughout the Saudi Sports ecosystem, and the private sector, Almamoun brings unparalleled expertise to our team. His appointment marks a pivotal moment for 54 as we continue to spearhead  growth across all sports in the Kingdom. Read more: https://lnkd.in/eKEmrsC7 #PushingtheEdge #WeAre54

Huge News at 54!   We're thrilled to announce the launch of 54 Vietnam, our ninth global location, following our successful merger with Golf Development Solutions (GDS)! Cutting the ribbon on our Ho Chi Minh City office is a major strategic milestone and reinforces our presence in Southeast Asia.   Under the leadership of industry experts Ben Styles and Nguyen Hoang Tu Anh (Dandelly), we hope to help transform the sports sector in Vietnam with cutting-edge solutions and strategic partnerships.   "This expansion reaffirms our commitment to providing investors in Vietnam with optimal solutions in golf and across all sports." Jed Moore, Group CEO of 54.    For more details, visit weare54.com https://lnkd.in/eS_9H-uZ   #PushingTheEdge #WeAre54 #SportsDevelopment #Vietnam #Golf #SportsBusiness #54Vietnam #GlobalExpansion