Vervaunt

Earlier this year, those using Shopify may have been affected by a technical issue when evaluating new vs returning customers, where an additional ‘N/A’ category was included. Our own Ben Rodericks investigated the matter and recounted how this was examined. 🔗 Read more here: https://bit.ly/3zjIXDq Classifying customers as ‘New’ or ‘Returning’ in Shopify is integral to merchants and advertisers to allow for accurate reporting on new customer acquisition, and therefore key performance indicators (KPIs) such as New Customer Acquisition Cost (CaC), ‘New’ vs ‘Returning’ customer split, and Returning Customer Rate (RCR). Given the importance of these metrics, accuracy of segmentation is key. When inconsistencies arise, this can create an environment of uncertainty and lack of trust in data being used to inform topline business decisions and investment into paid media. 🔗 Read more here: https://bit.ly/3zjIXDq #ecommerce #agency #paidmedia

Meet James Dodds, our Creative Lead who’s been growing our creative offering at Vervaunt! James joined us a year and a half ago from another creative agency, and he has made a huge impact within that time. His favourite client is Osprey Europe, thanks to their fantastic team and great products 🤝 His favourite movie is the Lord of the Rings trilogy and his go to karaoke song is ‘Once in a Lifetime’ by Talking Heads (but as Kermit the frog 🐸). When asked about his favourite joke, James says a well timed “didn’t ask” always hits the spot! If you see James at any of our events, say hello 👋

In recent years, the affiliate marketing industry has evolved significantly, offering businesses new opportunities to enhance their marketing strategies. Our own Bethan Callely guides us through and debunks four common misconception within affiliate marketing. 🔗 Read more here: https://bit.ly/3xxPpWO Affiliate marketing involves partnerships where businesses reward affiliates for driving traffic, leads, or sales. This model has gained traction due to its cost-effectiveness and potential for measurable results. However, despite its growing popularity, it often faces scepticism regarding its incrementality and the value it provides. These misunderstandings can prevent businesses from fully leveraging the affiliate model to their advantage. We explore four common misconceptions - debunking myths, and highlighting how the channel can be a strategic asset for brands on their journey to success. 🔗 Read more here: https://bit.ly/3xxPpWO #affiliatemarketing #agency

We’re excited to announce we’ve been shortlisted for two awards at this year’s 2024 eCommerce Awards 🎉 We are nominated for: 🏆 Best Digital Marketing Campaign - The Frankie Shop x Vervaunt 🏆 Best eCommerce Agency Good luck to all the other finalists, we’re looking forward to celebrating with everyone soon! See the full shortlist here: https://bit.ly/4bdS4mx #ECEAwards24 #ece2024 #ecommerceexpo2024

📣 We are looking for a Senior Marketing Executive to join our agency marketing team and work on some of the coolest events and content in the eCommerce industry. 💚Apply here: https://bit.ly/3VjSwJJ Our agency marketing team leads on the positioning and growth of the agency itself, through a range of campaigns and activities including events, conferences, content, webinars, awards and more. This is an exciting and inspiring new role within the team, and a good opportunity to establish yourself as a marketing leader within the eCommerce space. We are looking for candidates with strong content skills as this role will manage plenty of content across the website, blog, social, events and more. What we offer: ☀️ 23 days holiday + bank holidays 🎂 Extra holiday on your birthday 🏡 Flexible working with an office home hybrid 🥤 Regular team nights and days out ❤️ Private healthcare, pension scheme and discounted gym membership 💚 Two mental health half-days off 🛍️ Discounts on retailers, brands and stores through CharlieHR 💻 Extensive training and dedicated development time, with an individual training budget 🎟️ Regular attendance of conferences and networking events 😎 Fun and friendly working environment with monthly socials and industry events 👍 Choice of additional perks such as ClassPass or MyAdvocates ☀️ Summer Fridays and Early Friday finishes 💚Apply here: https://bit.ly/3VjSwJJ #careers #marketing #ecommerce #hiring

What an incredible day it was at the Pulse eCommerce Summit ’24 ⭐️ Let’s take a look back at some of the highlights! Thank you to Geoff Cockwill and his team at Silvertip Films for capturing these moments 💚 #ecommerce #agency #paidmedia

Last week, the team headed out to Shoptalk and co-hosted 'Shoptalk - The Dinner Party' at Fiskebar in Barcelona, alongside Limesharp, Voyado, Ingrid, Centra, Harper and Sitoo. During the evening, we heard from some amazing brand speakers: ✨ Ciaran McClellan from ME+EM Ltd ✨ Hannah Bennett from Paul Smith ✨ Katie Gordon from Strathberry ✨ Elin Ekvall from BY MALENE BIRGER The following evening, we also co-hosted a Happy Hour Drinks event alongside Astound Digital, Shopify, Ometria and Klevu. It was great to meet with both new and familiar faces, while enjoying the Barcelona sunshine ☀️ #ecommerce #agency #events

Short videos, ranging from five to ninety seconds, have emerged as powerful tools for sharing impactful messages with consumers. Our own Giselle Stout guides us through how to effectively optimise these videos in performance marketing. 🔗 Read more here: https://bit.ly/3VFbCeI Initially originating on TikTok, short videos have quickly been incorporated into Instagram and YouTube through the introduction of Instagram Reels and YouTube Shorts. These short videos serve multiple purposes, educating audiences about brand offerings, promoting discounts, and providing engaging storytelling. With consumer attention spans now at just eight seconds, brands increasingly turn to short videos in performance marketing to boost brand awareness, drive engagement, and foster authentic relationships with the audience. So, how can brands maximise the effectiveness of short videos and what is the value of incorporating them into a marketing strategy? 🔗 Read more here: https://bit.ly/3VFbCeI #ecommerce #agency #paidmedia

🎉 Introducing our P448 case study... Our performance marketing team manages Google and Meta accounts across the US and EMEA regions, while our eCommerce team advises on UX improvements and overall eCommerce presence. P448 aimed to expand and strengthen its brand presence internationally, however lacked a coherent strategy to achieve this goal. They therefore enlisted our team to drive growth through paid social and paid search strategies, focusing on boosting brand awareness in the US and EMEA markets. 🔗 Find out how we did it: https://bit.ly/3yZGCx7 #agency #client #casestudy #paidmedia

Meet Hannah Khan, our People & Culture Manager, who joined Vervaunt 3 months ago! This is a new role for our agency, and it's an exciting time for us to continue strengthening our culture. Hannah wanted to join Vervaunt because of our unique focus on maintaining a thriving culture, something that can be challenging in fast-paced agencies. Her favourite client is Dr. Martens, as she’s been wearing their boots since she was at school 👞 If Hannah could time travel, she’d go back to the Tudor period for all the court drama, though realistically, she said she’d likely be a fishwife at Bristol Harbour during that time 🐟 Hannah’s favourite karaoke song is anything by Cher, and her favourite joke is the classic “that’s what she said” as it never gets old. If you see Hannah around the office or at our events, be sure to say hi!