Veridooh

The OOH industry in Australia is going from strength to strength 💪 Outdoor revenue was up 6.7% in the last quarter to $305.4 million - up $19.2m from the same quarter last year. Digital OOH continues to increase its share of total revenue, now standing at almost three quarters of all outdoor revenue. While other traditional channels continue to experience stagnation or decline, the OOH industry in Australia is thriving. With rapid inventory digitisation, tech-led innovation and integration, and an extensive marketplace offering - it's no wonder advertisers continue to increase their investment in the channel 🔥 #ooh #media #advertising Nick Parker Mo Moubayed Jeremy Y. Jordan Scott Prashand Menon

Despite delays, the cookieless future is still on the horizon. But what does this mean for marketers? We can't help but agree with Emily Alcorn from Talon in a recent article for Campaign UK: OOH is leading the way, as clever planning and data is empowering brands to deliver the right creative, to the right audiences, at the right time. They're doing this through: --> first-party data --> geographic relevancy --> demographic insight --> Tactical digital OOH inventory --> programmatic DOOH media buying Creating smarter, data-backed and innovative channel planning and measurement. Not bad for the world's oldest form of advertising. In a cookieless world, OOH is looking more appetising than ever 🍪 Read the full article here: https://lnkd.in/eFBjQyiF #media #OOH #advertising #cookies

Our product suite is getting a glow up ☀️ Since launching our proprietary SmartCreative™️ technology, Veridooh has become firmly established as the global leader in truly Independent Verification for OOH. But today, the scope of value we offer our clients extends far beyond Independent Verification - we’ve built a holistic end-to-end ecosystem for all stakeholders to generate growth and efficiencies. Which is why we are excited to launch our refreshed product suite, reflective of the four key product pillars we offer our OOH clients and partners: Independent Verification, Campaign Automation, Reporting Automation, Insights & Intelligence. It's another massive step forward in our mission to make OOH the best channel for all media stakeholders to invest in: automated, transparent and effective ✅ Whether you're looking to minimise unnecessary errors associated with campaign management, or more accurately track the campaign play delivery, you can do it all via Veridooh's intuitive, easy-to-use platform. Interested in finding out more about how the Veridooh can help maximise growth and efficiency for you or your client's OOH investments? Get in touch with our team today: hello@veridooh.com

Our Co-CEO Mo Moubayed sat down with NewDigitalAge as part of their recurring series "My Digital Hero". So, who is Mo's digital hero? We'll give you a few hints >> ✅ They have played an outsized role in building the developed, effective global OOH media network we work in today ✅ They've been instrumental in driving global growth in digital OOH (and the wider OOH industry) for over 30 years ✅ They have an intoxicating passion for technological development and innovation Read the article now --> https://lnkd.in/e53UHpc8 #newdigitalage #ooh #media #advertising Jeremy Y. Nick Wong Justin Pearse Jeff Gunderman Pete Goldring Nick Parker Jordan Scott

Beyond proud to see our co-founders Jeremy Y. and Mo Moubayed recognised in B&T's Best of the Best industry entrepreneurs. Congrats to all the entrepreneurs recognised, and to B&T for shining a light on a vital part of the media and advertising industry's success... its future. Looking at the list, the future of media innovation in Australia is very bright 🌞 Henry Innis Matt Farrugia Karen Nelson-Field PhD Matthew Herbert Connor Archbold Louise Wilson Lauren Thornborough Jordan Taylor-Bartels Sean Taylor Emily Taylor Cam Blackley Zara Seidler Sam Koslowski Sarah Pelecanos Troy Townsend Jack Byrne

The minions are on the loose! We're thrilled to be the OOH verification partner for Universal Pictures and EssenceMediacom Australia. They've captured the magic of this film with an unforgettable outdoor campaign - a brilliant example of how digital OOH reach and frequency can partner with exciting real world activations to deliver unmissable impact. Despicable Me 4 is in cinemas now! #DespicableMe #OOH #media #marketing

Still curious as to the difference between programmatic and traditional OOH media buying? Our Co-Founder Mo Moubayed broke it down on the Performance Marketing World podcast with Joseph Arthur last month. If you haven't already, give it a listen now --> https://lnkd.in/exfhVypi #programmatic #media #OOH Mo Moubayed Jeremy Y. Jeff Gunderman Nick Parker Pete Goldring

#CannesLions Reflection 1: The world’s biggest online advertising media owners just gave the biggest endorsement for OOH. Walking through Cannes last week during the #CannesLions festival, I couldn’t help but notice all the online media owners, agencies and ad tech companies that had invested significant sums into OOH advertising around the city. Bespoke installations, experiential, even classic OOH formats - brands were everywhere in OOH! The irony wasn’t lost on me… online advertising companies that collectively attract 70% of global ad spend, choosing to invest their own ad dollars into OOH when in the presence of their industry peers. It makes sense, if you think about it. By using OOH media these advertisers could find their: - defined target audience - in a defined physical space - in a defined need state With a format that both grabs attention and drives reach and frequency at scale. In other words, the same reasons why thousands of brands continue to invest in OOH. And not just when they’re at Cannes. Nick Parker Jeff Gunderman Pete Goldring Jeremy Y. Alexander Fleming Jordan Scott Nick Wong

Here are the five BIGGEST trends in OOH right now. With #CannesLions wrapped, it's time to reflect on what's been happening in the real world of OOH so far in 2024. From suspiciously parked vans and rolling cheese wheels, to data-driven ad buying and measurement - these are the creative trends and industry strategies that turned our heads in H1 2024. #OOH #media #marketing #top5

Coming in 🔥🔥 HOT 🔥🔥 in the Top 20 of the Performance Marketing World Powerlist 100 ... Our co-founders Jeremy Y. and Mo Moubayed! The rapid development of tech-enabled DOOH planning and measurement tools has turned digital OOH into one of the fasting growing performance marketing channels. Independent Verification and Veridooh is at the forefront of this, bringing transparency and data-driven innovation to the world's oldest advertising channel. Congrats Mo Moubayed and Jeremy Y.! Read more on Performance Marketing World --> https://lnkd.in/eynEC5ZE Joseph Arthur Robin Langford Nick Parker Jeff Gunderman Pete Goldring #performancemarketing #pmw #media