Wondering whether you should join our community, Up Club? 😎 For £20/month (or £15 when paying annually), you'll get: 🔓 Access our Slack, to get quick answers from over 1,000 marketing brains 💡 Monthly ‘How we do Marketing’ talks from emerging brands 🧠 Regular Huddle Ups - intimate roundtable discussions on zoom ✨ Social events across the country to meet members 💥 100+ hours of recorded Up Club events 🔧 Toolkits packed with easy templates and guides 🫶🏼 Up Club Mentor Matching where to supercharge your development 🔋A Black Book of tried and tested freelancers and agencies Curious? You should be... link in comments to join 🤸🏻
Up World
Marketing Services
The secret weapon for start-up marketers 🚀. Community, Advice, Events & Jobs.
About us
The secret weapon for start-up marketers ✨ - A thriving community of experts who can help with quick answers from people who've been there - Weekly roundtables with other members on challenges we face - Mentor matching service - A trusted network of freelancers - IRL meetups - The hottest jobs in start-up marketing land - The Marketing Hustle pod We’re passionate about a few things: - Choosing an entrepreneurial business environment shouldn’t mean you miss out on training and development opportunities you’d have at bigger companies - Learning from other people who do your job in totally different businesses is really rewarding - Classroom training is useful, but what’s even more useful is learning as you go, from others who have faced similar challenges Also catch our Founder, Lottie Unwin on her podcast, The Marketing Hustle... where she hears unfiltered stories from Founders of bold start-up brands. 🎙️
- Website
-
https://up-world.co/https://up-world.co/up-club/?utm_source=LinkedIn&utm_medium=Up+World+Page&utm_campaign=Website+button
External link for Up World
- Industry
- Marketing Services
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Community, Events, and Marketing
Locations
-
Primary
Get directions
London, GB
Employees at Up World
-
Collin Miles
-
Carrie Powell-Symon
Fractional Talent Consultant | Chief of Staff | Accredited Executive Coach
-
Julia Challes
Brand & Innovation Consultant | Ex. Coty, Estee Lauder & l'Oreal
-
Lottie Unwin (she/her)
Start Up Marketing Expert & 2x female founder | 🔔 Follow for marketing and leadership real talk
Updates
-
Becoming the ASOS of secondhand clothes... 🙌🏼 Joe Metcalfe, Founder of Thrift+ has big plans, and we're so here for it. Todays podcast episode is live, where you can catch Lottie Unwin (she/her) nerd out to all things resale and rapid growth 🚀 Listen here > https://lnkd.in/eP_pJw8T #TheMarketingHustle 🎙️
-
From touring around in a Tea Van to £1.2m 🫖 Your Monday reminder that this startup world is alllllll about the journey, and it can be a long and unpredictable one... so strap in! 🤸🏻 Throwback to Lottie Unwin (she/her) chatting with Emilie Holmes, Founder of Good & Proper Tea | B Corp™ on the pod. Full episode here > https://lnkd.in/erQQqAjz #TheMarketingHustle 🎙️
-
📣 Recent grads: This one is for you 🎓 What's the best career advice that Huib van Bockel has received? TENZING Natural Energy | B Corp™ Founder and ex Red Bull Head of Marketing had some wholesome insights from his Grandfather, listen up! #TheMarketingHustle 🎙️
-
Is Dragon's Den the answer for your startup growth? 🚀 When is it acceptable to go back to work after mat leave? 👶🏻 Want to know how to hold onto that cash injection? 💸 ...MyoMaster Founder Lottie Whyte spills all on her chat with Lottie Unwin (she/her) 👀 Listen here > https://lnkd.in/eP_pJw8T #TheMarketingHustle 🎙️
-
🚨Today is your last chance to secure your ticket! 🚨 We're closing the doors to our one-day marketing festival this evening and we really don't want you to miss out. The lineup is epic, the food will be delicious and the company will be even better! The link is in the comments to grab the last few remaining tickets 🎟 Ps. Thank you to our sponsors GreenJinn | B Corp™ and Dog Cat & Mouse who have helped us pull together our one-day marketing festival 🙌
-
-
Claudia Winter, Marketing Director of Blank Street, the brand who just pulled off THAT Sabrina Carpenter (👀) partnership, is coming to host a talk at Up Fest. Eeeeek! She’ll be discussing how Blank Street generate authentic brand love, and how they utilise campaigns and influencers in the process. From brand campaigns, UGC to influencers, this is your chance to pick the brains of someone who is really scaling not just a brand but a community of matcha and coffee lovers! Deadline to grab your ticket is tomorrow 🎟
-
-
We're so glad you enjoyed the talk - see you at the next one Poppy Carter🙌
Want to know the latest ways to gain social media success? Get ready to make some notes... Today I joined Up World at the ‘No Nonsense Guide To Success’ webinar led by Holly Hayes, former personal social media manager for Steven Bartlett and ex L'Oréal Social Media Manager. What did I learn? 👀 Grab Attention Quickly: Hook your audience within the first 3 to 5 seconds. Use captivating visuals or intriguing captions to spark curiosity. 📝 Create Engaging, Digestible Content: Keep your content easy to understand and engaging from the second you click post. 🔥 Be Controversial and Direct: Strong opinions and controversial takes can engage your audience, but leave some mystery to encourage them to read more. 🌍 Maximise Reach: Focus on shareability. Create content that people want to share with others, boosting your reach and performance metrics. 🕒 Longform Content is Back: Platforms like TikTok are prioritising longer videos (over 60 seconds). This helps keep your audience engaged longer. This webinar was a game-changer, thank you so much Hollie! How are you adapting your social media approach in 2024? Share your thoughts in the comments! #SocialMediaStrategy #MarketingTips #ContentCreation #DigitalMarketing #BrandVoice #AudienceEngagement
-
-
Doors for Up Fest close on Friday 🎪 And we don’t want you to miss out! If you’re ready to level up as a marketer in just one day, while escaping London and connecting with inspiring marketers then this is your chance 🙌🏼 With round tables hosted by amazing speakers, Al fresco lunch and opportunities to connect with other marketers. What more could you want?! Here’s just some of the marketing leaders speaking on the day 👇 🤯Cassandra Hall, Head of Marketing at Zoopla, “Why playing it safe is the biggest risk of all” 🤯Yannick Barriol, ex CMO at ODDBOX “How to convince CEOs, CFOs, and Investors to invest in top-of-funnel marketing.” 🤯Nicholas Rooney, Marketing Director at Heights “Driving high growth brands” Find out more and secure your ticket via the link in the comments 🎟️
-
-
Applications for Big Up Club close today! Still in two minds about applying? Read Sophia King's glowing review below of Kerttu Inkeroinen’s, Marketing & E-commerce Director at Lucky Saint | B Corp™ talk a few weeks ago 🙌
Last week, I was lucky enough to attend a Q&A session with Kerttu Inkeroinen, Marketing and E-commerce Director at Lucky Saint | B Corp™. As well as leading Lucky Saint to win Brand of the Year in 2023, Kerrtu has more than 18 years of marketing experience under her belt, including working for household brands like Kleenex and Coca Cola. It’s safe to say she knows her stuff 💥 Condensing Kerttu's pearls of wisdom from the session into just a few points is no easy task, but I've given it my best shot. Here are some of my biggest takeaways: 📣 Create surround sound. Make your target audience feel as if you’re everywhere, even if the person next to them has never heard of you. (Ran the Hackney half this weekend? You probably spotted Lucky Saint 👀) 🎯 Seek direction without distractions. Find your three biggest levers and pull them, hard. Ignore the noise and your focus will be rewarded. 📈 Agree metrics of success upfront. You might know what ‘good’ looks like, but does leadership agree? Get on the same page before you get to work on that big campaign. 💬 Stay close to your customers and talk to them regularly. An offhand comment from a customer could inspire your best campaign yet. (Reading this as an Honest Mobile customer? Let’s chat.) Bonus learning: it’s pretty cool if your brand has its own pub 💁♀️ Although rocking up to one at 8am might earn you a couple of looks from passersby… Thanks to Up World and Lottie Unwin (she/her) for hosting another great session 🙌
-