Sophie Poston, Associate Director at Weber Shandwick, Manchester shared with us the lessons she believes have come from the election campaign and Labour's first few days in Government. The most Northern cabinet? Return of the experts? Creative boost? Sophie delves into this and much more: https://ow.ly/vPvX50SCgYb
IPA (Institute of Practitioners in Advertising)
Advertising Services
The people behind the practitioners who make UK advertising what it is today
About us
We are the IPA. We are here to empower the practitioners that make the UK advertising industry what it is today. Follow @The_IPA to join the conversation.
- Website
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http://www.ipa.co.uk
External link for IPA (Institute of Practitioners in Advertising)
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Nonprofit
- Founded
- 1917
- Specialties
- Information services and Careers advice
Locations
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Primary
44 Belgrave Square
London, SW1X 8QS, GB
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Catchpell House
Carpet Lane
Edinburgh, EH6 6SP, GB
Employees at IPA (Institute of Practitioners in Advertising)
Updates
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What was the strategy behind the RSPCA's first rebrand for 50 years and what lessons did they learn along the way? Chris Sherwood Chief Executive of the RSPCA joins the The Effectiveness Files to explore all with IPA Director of Effectiveness Laurence Green. Listen and subscribe: https://ow.ly/WSsC50SC7Jo
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OOH boosts the effectiveness of all other media channels and is a vital part of cross-media campaigns #IPAO #EffectiveOOH
OOH is the vital ingredient to maximise the effect of cross-media campaigns. Searches conducted in OOH locations are +38% more likely to lead to a purchase than a mobile search done at home. #IPAO #EffectiveOOH
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The IPA has joined forces with the Advertising Producers Association (APA) and ISBA to launch a new Production Pitch Process Initiative to help improve the production pitching experience for all sides. The Initiative features a number of principles and associated key actions for all parties to agree upon in acknowledgement of the increasing pressures on all parties. The principles and key actions: * Fairness: All scripts or other creative put up for pitch must be comprehensively finalised and approved for production unless clearly stated. Any payments of reasonable pitch hard costs to Production Companies by Clients via their Agency, in the event of a project being cancelled without award, should be discussed and agreed in advance of the pitch. * Transparency and communication: Honesty, respect, constructive feedback and openness from all throughout the process. * Economic sustainability and reasonable workload: Size, nature and timings of treatment should be mutually agreed and appropriate to the circumstances. * Orderly and timely process: As far as possible, sufficient time should be protected for pitch steps and all agreed deadlines adhered to, including client presentations and award. * Realistic briefs and expectations: Scripts should be developed and briefed with a viable budget, and pitches should be within that budget. Commenting on the Initiative Eliot Liss, Head of Production, IPA said "Directors’ pitches are uncertain and pressurised at the best of times. The least we can do is help each other out with respect, fairness and good communication. We hope that this cross-party Initiative and adjacent IPA/APA best practice guidance will facilitate this and improve the production pitch process." For more info on the Production Pitch Process Initiative: https://ow.ly/96xx50SC5Up
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Robin Bonn, CEO of Co:definery, a specialist consulting and coaching practice for agencies, shares with us his takeouts from the 2024 IPA Business Growth Conference and how agencies can win as a new world emerges. Read more from Robin here: https://ow.ly/Cv0B50SBuBF
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Over a third of Brits aren’t coping on their current income according to new IPA TouchPoints data, which reveals the increasing cost-consciousness of British consumers as tough economic conditions prevail. In fact, according to the comprehensive dataset, designed to reveal the habits of British consumers’ daily lives, this is up by 17% on pre-lockdown 2020 figures and reveals the ongoing grip of the cost-of-living crisis. Coupled with this, 6.6% of consumers are consolidating their debts/re-mortgaging this year, which is up on last year’s 5.9% and is a 50% increase on the pre-lockdown figure of 4.4%. Read more from the IPA TouchPoints insights: https://ow.ly/Weh150SBeUx
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Last week we released new research that explores the attributes, influences and workplace values of adland’s growing Gen Z workforce to help improve generational understanding and enable greater partnerships and stronger mutual success between clients and agencies. The report 'Defining the modern workplace' uncovered what makes adland’s Gen Z workforce tick. These are the Gen Z attributes that topped the list: * Passionate about social justice and activism * Prioritise mental health and wellbeing * Crave authenticity and transparency * Digital natives * Seek flexibility and balance * Less tolerant of authoritarian environments * Embrace change * Competitive and driven If you, or your team are Gen Z - do you agree with these attributes? For the full report and findings: https://lnkd.in/et9gQxBx
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What can the industry expect from Keir Starmer’s new Labour government and its approach to communications? Weber Shandwick's Sophie Poston looks at the lessons from the election campaign and Labour's first few days in Government including how pomp, ceremony, and flowery language are out and why Starmer's team is no-nonsense, straight-talking, and direct: https://lnkd.in/eZqkqm36
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Earlier this year, the IPA set out the policy areas that we would ask a new Government to focus on, and we are pleased to note that a number of these align with Labour’s 'Creating Growth Plan for the Arts, Culture and Creative Industries'. At the top of our list was “the need for an incoming government to champion our industry and help it to continue to thrive in order to help the UK.” And so we were delighted that, in the foreword they asserted that arts and culture have intrinsic value, stating that: “They and the creative industries as a whole, also have enormous economic value to the UK, and huge growth potential. Their story is already one of growth against the odds, with their value (GVA) increasing by 5% in real terms between 2019 and 2022, compared with 2% growth in the overall economy.” For the full IPA reaction to last week's election: https://lnkd.in/eEPCdsnY
IPA welcomes Labour Government to continue success of creative industries
ipa.co.uk