Thecmo

Attitudes towards Marketing trends are evolving and as we look towards 2024 and 2025, several key points are somehow expected to shape the landscape: a) Value Propositions: In 2024 and beyond, the emphasis on value propositions is anticipated to intensify. Companies will likely focus on clearly communicating what sets their products or services apart from the competition. The trend is not just about price, but encapsulating the entire customer value delivery. This includes customer service, brand values, product quality, and the overall customer experience. Brands that can articulate and deliver a compelling value proposition that resonates with their target audience's specific needs and desires will have a competitive edge. Personalization and customization, enabled by advanced data analytics and AI, will play a significant role in tailoring value propositions to individual customer preferences. b) Brand Experience and Loyalty: Brand experience and customer loyalty are expected to be at the forefront of marketing efforts. As digital transformation continues, and as consumers have more choices than ever, companies must create memorable brand experiences to retain customers. This will involve a holistic approach to the customer journey, ensuring that every touchpoint is consistent, meaningful, and engaging. Loyalty programs might become more sophisticated, leveraging gamification and personalised rewards to encourage repeat purchases and brand advocacy. Moreover, the integration of immersive technologies like AR and VR could provide new ways for customers to engage with brands and products, deepening the overall brand experience. c) Challenger Brands and Ethical Action: Challenger brands—those that enter the market with the intent to displace the status quo will likely continue to gain traction by aligning with famous personalities who take action on ethical issues. Consumers are increasingly looking for brands that not only provide high-quality products and services but also demonstrate social responsibility and ethical behaviour. Collaborations between challenger brands and celebrities or influencers who are vocal about social causes can enhance brand credibility and appeal, particularly among younger demographics who value authenticity and purpose-driven companies. These partnerships can be a powerful way to amplify a brand's message and differentiate it in a crowded marketplace. In addition to these trends, sustainability and environmental concerns are expected to remain high on the agenda for consumers and, consequently, for marketers. Brands that can effectively integrate sustainable practices into their business models and communicate this to consumers will likely find favour with an increasingly eco-conscious public. Technology will also continue to play a pivotal role in shaping marketing, with advancements in AI, machine learning, and data analytics providing brands with deeper insights into consumer's needs and wants. #marketing

Today, we're sharing a sample of red teaming methods we’ve used to test our AI systems. We detail challenges, findings, and the need to work towards common industry standards: https://lnkd.in/eR-6jd7Y

GOOGLE ANSWERS WITH THE BASICS I am not based in the U.S. but I read that Google is trying to shake up online searches again. This time they are introducing and testing a brand new way to answer queries on their organic search. It will give AI-powered summaries of answers to user queries, based on global analysis, so what I am reading between the lines is bye-bye traditional search results. IMO, this is a problem for publishers who rely on search traffic to make money or make decent leads. These conversational AI summaries are generated using Google's Gemini model. The model will serve dining and recipes, followed by movies, music, books, hotels, and shopping to reach 1 billion users by 2024. Some people I know of have tried it out, and confirmed that Google does use conversational AI summaries that start with HOW, WHAT, WHEN and WHY. These summaries are designed to provide users with specific concise answers to their queries in a conversational manner. The summaries are generated using natural language processing techniques( AI & LLMS), which allow the AI engine to understand the context and intent of the user's query and provide an appropriate summary. Some Google products that use conversational AI include Google Assistant, Google Search Assistant, and Google Lens. These summaries mainly appeared for questions starting with "how to," "what is," or "when to." - At least it gives a hint. Share your experience. If you are based in the U.S. have you tried the search recently? My two cents: they are facing huge competition from the likes of Perplexity and others seem to focus on logical quick answers. #Organicsearch #Google #Queryintent #AI #LLMS #Content

Hashtags can be super useful in social media. However, rather than following a bunch of them, it's often better to take a few moments to consider which hashtags to focus on. This will help ensure that you don't get lost in conversations that have no relevance to you or your business. After all, you don't want to waste your time on something that brings no value. Choose wisely. #fridaythoughts #brandgrowth #digitalmarketing #marketing #trends #valuestreammanagement #Tech #aiandbusiness

Brands and agencies are increasingly turning to studio-based 3D environments instead of opting for location shoots. Here is why virtual production should be included in your next campaign plan https://lnkd.in/eRYjW7XN #spon Team ITG

How do you connect content marketing to brand strategy? By integrating these two components, you can effectively leverage your brand's unique selling points to foster long-lasting relationships with your audience, boost brand recognition and awareness, and ultimately, drive conversions and grow your business. The experts will agree that a well-designed brand strategy and well-executed content marketing are crucial for business success. But How do we achieve that? Content marketing is the glue process of creating tangible, relevant, consistent content that engages and holds your audience's attention while driving profitable conversion. Integrating content marketing with your brand strategy aligns your marketing efforts and amplifies and supports your brand identity. Ask yourself this: Could you identify the key points to understand your brand's core identity, voice, values, and mission to create content that resonates with your target audience? Many will say, I did it. That is not that complicated, etc. Well, I can say I made the same mistakes as you did. But, I am learning to question myself and ask what my customers think.  I have accumulated and practised over 24 years in sales and marketing, and I know how to deconstruct it and put the pieces back together. It has been a journey. Not a series of odd sprints. Marketing has changed over the last ten years, and you must adapt. Not the other way around. They are the ones who say your brand looks and stands up, whether others will say, no soul or punchy content, it's all rehashed, etc. I know it sucks. :( So What is Brand? My understanding of a Brand is - " The overall sum of comments, opinions, votes, and shares your brand gets." You will need to identify and create brand guidelines and processes and be yourself to maintain and deliver consistent messaging along with other visual formats. Your brand voice represents your company's personality, tone, and value proposition. It all starts from the very first line - Why do you exist? And that should be consistent across all communication channels. The tone you use in your content marketing should reflect the values and mission of your company. A consistent brand identity ensures that consumers recognise and connect with your business' values and what you represent. The brand narrative is the story that communicates the brand's values, mission, and overall purpose.  All are conveyed through your content marketing and consistent with brand positioning and tagline. After a while, this will lead to brand recognition, conversions and business growth. #brandgrowth #Brand #contentmarketing #marketing Need some guidance?  Contact me https://lnkd.in/e_Cj-59s

https://lnkd.in/eQcw92wp Artificial Intelligence (AI) isn't a monopoly of tech giants you know. It's a powerful tool in the arsenal of startups, small businesses, and individual professionals as well. AI is here to redefine and transform how you work. #aiautomation #aiatwork #aiassistant #aiadoption #TechnologyForAll 🤖

Today, I am sharing 7 components of a winning brand strategy that will help you win more in terms of #MROI. Here are some of the most important to focus on: ➜ Brand Strategy - Ensure you have a proper brand identity, vision, and messaging that reflects the value proposition. Align visual identity with your content distribution. ➜ Marketing - Plan marketing initiatives that promote awareness and interest in the company product/service differentiation. Align and automate campaigns to the goals and objectives. ➜ Content Strategy - Update or develop content that informs, educates prospects and communicates the value prop at each step of the way. Check the buyer's journey steps. Your Content should be written with an emotional tone to attract, engage, and convert target audiences. ➜ Competitive Strategy - Run gap analyses to identify areas where competitors may under-deliver. Exploit the gaps through targeted positioning. Hint: Use Semrush, Sparktoro or Similar Web. ➜ Services - Design your services to communicate value and provide a complete customer experience that is consistent with your value proposition. Focus on 80/20 of what's working and enhance those touchpoints. ➜ Channel Strategy - Assess beforehand which go-to-market channels to invest time and money in to best reach customers and enable conveying the value prop. ➜ Customer Satisfaction/Engagement - Serve before and after, be proactive instead of reactive. Get help from AI chat to pre-serve, and understand the user. Build experiences, communities, and feedback channels to involve customers and strengthen value perception. #brandawareness #marketingautomation #brandstrategy #contentmarketing #contentstrategy #channelmarketing #ROI

In my spare time, I do work on a few websites. I have one site where I am keen to boost traffic and reduce mobile page loading time but also delete and update old content. I have been waiting for Google to finish the October algo core update. N.B. If you are among those who witnessed a decrease in traffic, you should not touch the pages until the end of each core update. If you are unsure, ask your team or the person who works on the web pages. I will repeat - You should not touch the pages until the end of any Google core update. Why? Because you don't know which pages of the website need more attention. I recently updated content to 5 pages near page 1 on the search engines and here are the results. Got new traffic, new engagement and some decent links. Those and a few more went up after the update. Here's the thing. So do not think of increasing the number of posts on your blog for the sake of it. Work on the content planning. Or ask AI to generate a content strategy for your website. Work from the objectives up, scan your analytics, redesign the buyer journey/audiences, survey them, read emails, listen to social media tagging, etc. See what the reviews are go to the drawing board and rethink your strategy. So here's how: I started updating my marketing and content plan for 2024. Yes, you will need informative posts, they work better, to inform, but one should add educational and transaction intent pages too. I am calling it the blog: "Food blog" and I am the client. The goal: Drive brand awareness and traffic to the blog posts. The tactic: Increase page speed, and clean or delete pages that did not bring any value to my readers. Reduce sub-category level and create blog posts to support the seasonal topical cluster. What else? Run a technical audit to observe my next few moves. I was delighted to see that only a dozen pages/posts need urgent work. Re-update the plan, delete a few old posts and redirect some. Also, reduced post loading time (big images) and decreased the sub-category layer with redirects, making all blog posts closer to the homepage. This allows Google to crawl faster and share link equity for all posts. What was the result? In the 11 days following these few changes, the blog traffic saw an increase of 24% and an engaged audience went up by 16%. Conclusion: Be smart and agile with your content. Check analytics across all channels and see where the hanging fruit is. Need my checklist to tackle your content contact me here or email me at paul at thecmo dot ink Thanks for reading :) #brandawareness #contentstrategy #seostrategy #agilemarketing

Working from Home? Then You might Want to Read This Post And Start Protecting Your Router. https://lnkd.in/eBnzHNfz #networkoptimization #homesecuritytips #routers #DNS #wifisecurity #WPS #Apps #cloudbased #cyberdefence