Decoding gym-goers with behavioural science 👀 We partnered with Nike to understand gym-goer behaviour through in-depth research. This led to the identification of five distinct customer segments, each with unique motivations and preferences. We translated these insights into over 100 initiatives, several of which have already launched, including a new "Kit & Collect" service. Want to unlock a deeper understanding of your customers? Find out more... https://lnkd.in/d2ADF63 #BehavioralScience #Marketing #Nike #CustomerInsights
The Behaviours Agency - Certified B Corp®
Advertising Services
Manchester, Manchester 7,539 followers
We transform your brand’s future with behaviour-first thinking, brand memorability, and by doing business for good.
About us
We help our partners grow their business by transforming their brand, marketing activity and future revenue growth Our work is underpinned by 3 beliefs: Behaviour first thinking, brand memorability matters, and doing business for good. Using behavioural science as our guiding principle, everything we do is built on understanding audience behaviour and how to influence it most effectively. By walking in the customer's shoes we get under the skin of what matters most to influence their behaviour successfully. By doing this we achieve brand memorability. Which directly impacts purchase decisions, and therefore drives business growth. And because we’re entirely focused on happiness and doing business for good (we’re B-Corp), you’ll have a great time working with us.
- Website
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https://thebehavioursagency.com
External link for The Behaviours Agency - Certified B Corp®
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Manchester, Manchester
- Type
- Privately Held
- Founded
- 2006
- Specialties
- Retail marketing, Brand strategy, Advertising, Customer Experience Design, Packaging, Point of sale, Brand Design, Brand Alignement, Retail Design, behavioural marketing, behavioural economics, and research & insight
Locations
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Primary
Get directions
5.01 Boat Shed
Exchange Quay
Manchester, Manchester M5 3EQ, GB
Employees at The Behaviours Agency - Certified B Corp®
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Kate Thorpe
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Charles Whattoff
Business Psychologist, Coach & Trainer | Burnout Awareness, Avoidance and Recovery Assistance | Life Skills Development
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Sue Benson
😎Helping brands and people grow by creating happiness 😎 IPA City Head, Manchester & North West. Mini MBA Brand Management. B Corp certified leader.…
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Stephen Brunt
Behavioural Strategy Consultant, specialising in business growth, brand positioning and.behaviour change.
Updates
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YAY to the heaviest award we've ever won! Thanks to the Alliance of Independent Agencies 🤗 👏 We're thrilled that our work on Hedges Direct was recognised on Tuesday with an award for Best Use of Art Direction and Design! This is a testament to the power of great design and its ability to elevate brands and drive results🌳🙌 We're grateful to the entire team for their dedication and creativity in bringing this project to life. It's been a true collaboration, and we're so proud of the results we've achieved together. Also a big thank you to Hedges Direct - it's been a pleasure working with you to create something truly special! We're honoured to be recognised for our work, and we look forward to continuing to push the boundaries of creativity! 😊 Read the full case study: https://lnkd.in/e3AUBG6V Great work team! Harry Williams, Philip Monks, Nat Taylor, Dorina D'Ambrosio, Mark Griffiths, Sue Benson, Janey Baker (née Leonard-Myers) #award #awardwinning #work
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And the award for Best use of Art Direction & Design goes to….. 🥁🥁🥁 US! We did it🤩🤩🤩👏👏👏 What a fabulous effort by the team, creating amazing work as always🌳 Hedges Direct
😎Helping brands and people grow by creating happiness 😎 IPA City Head, Manchester & North West. Mini MBA Brand Management. B Corp certified leader. Midlife Women Champion. Board Advisor. WACL member
So proud of my team… Dorina D'Ambrosio Harry Williams Janey Baker (née Leonard-Myers) Philip Monks It started with a little bit of magic strategy from me.. but really it’s all down to the team. Very happy night. Wish holidays and small people hadn’t got in the way of celebrating together.. And of course the super amazing client Lucy Dobson who inspired us to do our best work! Thank you Alliance of Independent Agencies for making a very special event.
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THE TIME HAS ARRIVED!🏆🎉 Tonight we celebrate as the Independent Agency Awards kick off, and we're ecstatic to be shortlisted for our Hedges Direct brand work! 🤩🥳🙌 This is a huge moment for us, and we can't wait to showcase our work. Take a peek at what we did: https://lnkd.in/e3AUBG6V #ProudMoment #AgencyLife #GotYourWings2024
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Stepping into the Spotlight is in Manchester for the first time! 🙌 This wonderful event will share tools and strategies to help turbo-boost your skills and confidence! You'll receive tangible advice from a panel of industry trailblazers and learn from DE&I experts Roxanne Hobbs and Daniele Fiandaca. And, the panel is being hosted by our very own Sue Benson - IPA City Head, Manchester & North West! Don't miss out: https://lnkd.in/eXBvUcCP IPA (Institute of Practitioners in Advertising)
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How great is it seeing your work out and about in the real world🤩👏 As part of our campaign "Get comfortable with numeracy" for the West Midlands Combined Authority, we created three plush, larger-than-life numeracy sofas that allowed people to quite literally get comfortable with numeracy! Built to be big, bright, and inviting, the sofas were a physical representation of how comfortable people can feel brushing up on their numeracy skills. What do you think? Here's the case study if you want to see more of what we got up to: https://lnkd.in/epcderHB #creativeagency #work
Happy national numeracy day! The West Midlands Combined Authority Multiply team, Multiply WLV, Solihull Metropolitan Borough Council and Solihull College & University Centre will be at Touchwood shopping centre all day today getting ‘comfortable with numeracy’ promoting Multiply. So if you or know anyone that is: ➡�� Aged 19 + ➡️ Living and/or working within the WMCA ➡️ Employed or imminently employed ➡️ Want to feel more confident with numeracy Please send them to come and see us 😊 John Hall Alison Pugh Laura Gray Liam Naughton Sarah Foy ✖️➕➖➗
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🚀 Supercharge your brand with the power of motivation! 🚀 Our latest blog post unveils the secrets behind understanding what drives consumers. Learn how to tap into their desires and create irresistible brands. Read the full article here:https://lnkd.in/eEqUJvi5 #consumerbehaviour #motivation #branding #marketing #insights
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"Wish I'd known this sooner!" - What past attendees say about our webinars👀 Tomorrow's your last chance to experience the insights! Join our "Marketing to Midlife Women" webinar for strategies that work. Register today: https://lnkd.in/ePWhWkWn #testimonial #dontmissout #marketingknowledge #midlife #webinar
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We have been awarded the People First Promise badge🤩👏
😎Helping brands and people grow by creating happiness 😎 IPA City Head, Manchester & North West. Mini MBA Brand Management. B Corp certified leader. Midlife Women Champion. Board Advisor. WACL member
I have been anxiety free now for 3 years (big thanks to a HRT patch) so I understand how important it is to have the support of people around you and the support of the organisation you work for. It can be life changing. So it's hugely important to me personally that we create an environment where people are genuinely cared for at all stages of their career and treated with respect when times get tougher. I'm really delighted to be part of the People First promise, although I believe that every single organisation should have a strong duty of care and without the need for badge of honour. Thank you IPA (Institute of Practitioners in Advertising) Leila Siddiqi for the recognition. Sue 😎
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Midlife = Massive Market Opportunity. Are you ready? This 30-min webinar packs in key findings on how to connect with midlife women. Seats are limited! Learn: ⭐ An in-depth understanding of this varied and diverse group ⭐ How women want to be represented, leveraging our latest semiotics work ⭐ Understanding the significance and impact of CHANGE in this period of women's lives and the opportunity it therefore gives brands and retailers like you ⭐ How you can really connect with women by building strategies around confidence Identify new shopping behaviours and habit opportunities. Sign up now: https://lnkd.in/ePWhWkWn #marketresearch #brandstrategy #midlife #webinar
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