The Institute of Promotional Marketing (IPM)

Unlock the Power of Experiential Marketing with CORE! 🔍 The CORE platform revolutionises how IPM members can plan, pitch, and execute exceptional live activations in venues like shopping centres and train stations. Developed by SpaceandPeople Plc for The Institute of Promotional Marketing (IPM), CORE offers real-time data that empowers campaign managers to maximise ROI and demonstrate effectiveness like never before. ✨ Key Benefits of CORE: ✔️ Access to invaluable information for planning and optimising activations ✔️ Real-time data to benchmark and quantify the impact of campaigns ✔️ Insights to forecast, plan, and pitch with confidence CORE is exclusive to IPM members, but now, if you’re not an IPM member, you can register your interest for one month’s free access to CORE and see how it can transform your experiential marketing strategies. Register Your Interest Today - https://lnkd.in/ewycPvB2 #experientialmarketing #insights #marketing #promotionalmarketing #marketingactivation #experience

The IPM sits down with Dee Llewellyn (She/Her), Director of Partnerships and Growth for Pride in London, to discuss the key factors that make Pride successful, focusing on visibility, unity, and equality. She explains that visibility is about showing up all year-round, not just during Pride Month. 🗣️ "Nobody that marches in our parades gets to work with us for one day. We work with our brands all year round. It’s a 365-degree programme. We don’t turn our logo rainbow in June and then disappear for the rest of the year." 👉 Click here to read the full article: https://buff.ly/3SbRAGS #Pride2024 #WeAreEverywhere #VisibilityUnityAllyship #BrandAllyship #PrideInterview #DeeLlewelyn #IconicFloats #N2OPartnership #StandingProud N2O

IPM was live at London Pride 2024, joining in both the party and the protest. With over 1.5 million attendees, brands have a golden opportunity to show real allyship, but how can they demonstrate genuine support for the LGBTQIA+ community and avoid the pitfalls of rainbow washing? 🌈 To find out, we caught up with Dee Llewellyn (She/Her), Director of Partnerships and Growth for Pride London. Dee shares the importance of visibility, unity, and ongoing allyship, along with her top tips for designing iconic brand floats. 🛒✨ The opportunities for brands are only set to grow with N2O announcing a two-year partnership with Pride in London. Clare James, Chief Operating Officer at N2O, provides insights on this significant achievement and how it aligns with N2O’s commitment to the LGBTQIA+ community. 👉 Full Article Here! https://buff.ly/3SbRAGS #Pride2024 #WeAreEverywhere #BrandExperience #PrideProtest #N2OPartnership #VisibilityUnityEquality #StandingProud Amy Shaylor Liam Bircham

Plunge into a Summer Review of ASA Promotion Rulings 2024! 🌞 As we move into summer and dust down those flip flops, it's the perfect time to reflect on the promotional marketing rulings of 2024. The ASA has upheld several complaints this year, highlighting the importance of complying with the Code when running your campaign. One standout statistic is that 30% of all rulings have referenced the omission of significant conditions. High-profile cases involving Heinz and Space NK illustrate that even the biggest brands can sometimes miss the mark. The rulings against Witcombe Festival and Future Farms highlight how easily errors can occur. Witcombe Festival faced its second upheld ruling after a similar decision in 2022. Future Farm’s lack of response further complicated their case, demonstrating the importance of engaging with the ASA during investigations. 👉 Read the full review now! https://buff.ly/3zFXmtL #ASARulings #PromotionalMarketing #ComplianceMatters #MarketingTips #IPMLegalAdvisory

🎟️ Tickets are on sale NOW for the 2024 IPM Awards! 🎉 Join us at the stunning NOBU Hotel, Portman Square, London on Friday, 20th September, to celebrate the best in promotional marketing. This is your chance to: 🏆 Celebrate outstanding achievements 🤝 Network with top industry talent 🌐 Expand your professional network 🥂 Enjoy an afternoon of festivities 👉 https://buff.ly/430REgG Don’t miss out on this prime opportunity! Secure your spot today. 🚀 #IPMAwards2024 #PromotionalMarketing #Networking #IndustryEvent

Ready to dive into the future of #ShopperMarketing? 🚀🛒 Join us for an exclusive webinar that captures the evolving landscape of shopper marketing. As rapid changes sweep across stores in the UK, driven by advancements in smart technologies like Augmented Reality (#AR), Geo-proximity tagging, digital screens, and QR Codes, it is time for IPM to unpack how these innovations are redefining marketing strategies and shopper journeys. The future of shopper marketing is as exciting as it is daunting, filled with change and opportunity. Join us as we step into some of the most exciting campaigns and receive actionable advice from marketing leaders. 🎤 Speakers: Josephine Miller, Creative Director and Co-founder of Oraar Studio: Introduce the basics of AR and demonstrate its transformative power in brand interactions, drawing on her work with brands like LEGO, EasyJet, and ForwardXP. Dan Hirons, Co-Founder & Production Director of Activation.: Explore real-life campaigns from the likes of Tilda and Wilkinson, showcasing how innovative technology paired with creativity can captivate and convert shoppers. Mike Anthony, Co-founder and Global CEO of engage: Discuss when these tools should be used, whether they apply to everyone, and what the future holds for shopper marketing. His insights into the practical application of these technologies will help marketers stay ahead of the curve. 💬 You also have the opportunity to ask the experts about your current campaigns and burning curiosities. 👉 Register now and secure your place: https://lnkd.in/eR-sjEdh 📅 Date: Wednesday 31st July 2024 🕒 Time: 11:00am 📍 Location: Zoom #ShopperMarketing #RetailInnovation #Webinar #MarketingStrategy #AR #GeoTagging #DigitalMarketing #FutureOfRetail #MarketingLeaders #IPMWebinar

We are delighted our campaign for Bulldog Skincare x Strava has been shortlisted in this year's The Institute of Promotional Marketing (IPM) IPM awards in three categories - Best Partnership I Best in category - Health and Beauty I Best use of technology. Great team effort with a brilliant client Adam Wilkie

Nine nominations for The Institute of Promotional Marketing (IPM) Awards feels good! Our clients have campaigns in multiple categories including Best creative and innovative execution, Best use of social media and influencers, Best new product launch and many more!! 🚀 Big love to the teams who work so hard bringing these ideas to life. 😍 Looking forward to celebrating these and the best the industry has to offer in September. Costa Coffee Coca-Cola Europacific Partners Subway UK & Ireland Team17 Digital

Racing into the future of automotive, TRO is teaming up with BMW, MINI, and Genesis to create unforgettable brand experiences at the Goodwood Festival of Speed 2024. From exclusive product launches to live entertainment, this event promises to push boundaries and engage auto enthusiasts like never before. 🏁✨ 🗣 Tara Allen M Grey, Director of Client Services, TRO, comments: “Goodwood Festival of Speed is undoubtedly the pinnacle event for the automotive industry and community as a whole, and we can’t wait for visitors to experience what promise to be some of our most innovative and interactive experiences yet.” IPM will be trackside to witness the launch of the all-new BMW M5, explore MINI’s playful 'MINISCAPE', and capture Genesis’s luxurious Magma range. Stay tuned for product launches, exclusive guests, and all the action with behind-the-scenes insights. 👉 Dive deeper into how TRO is redefining brand experiences at Goodwood. Read the full article here: https://lnkd.in/g7pnVGak #GoodwoodFestivalOfSpeed #TRO #BMW #MINI #Genesis #BrandExperience #Innovation Chris Booker | Louisa Daley

Café Drambuie, The Institute of Promotional Marketing (IPM) 2024 award nominated project, featured in Edinburgh airport last November and December. Looking forward to finding out the results come September but incredibly proud none the less, from strategy through to build and install, alongside our client William Grant & Sons and the team ✈ 🥃 Owen Martin Marissa Jade W. Karim Moukalled Altavia Travel Retail altavia.uk