Studio Sulis

“We don’t need branding.” “We’re getting enough work.” “We get our work from word of mouth.” “We already have a logo.” Some of the reasons creative businesses don’t consider their brand. Business might be going well now. But building a brand is about a long-term strategy. Your ideal clients will do their research. And will be presented with options. They will see your competitors who are: - Specialists - Award-winning - Highly-rated - Visible online Because these businesses haven’t limited their reach. They’ve opened doors to new opportunities because they: - Created an identity that stands out - Built a reputation as an expert - Increased brand awareness - Made meaningful connections Want to attract the work you want? Invest in your brand. Don’t rely on other people to determine the growth of your business. Build a reputation you want to be known for. #personalbranding #personalbrandingtips #brandstrategist #freelancer #creativecareers

I spend 1-3 hours a week working on my brand Because I believe branding is effective when you consistently work on it. You can do the same: 1) Remind yourself of your mission and vision 2) Research your ideal client 3) Analyse your competitors 4) Develop efficient systems and processes 5) Share relevant content 6) Continue to develop skills and knowledge of your niche Consuming too much content can be distracting. Focus on what you need to do to grow your brand. Remind yourself of these 6 things because: 1) A clear purpose will help you connect with the right people. 2) Needs and attitudes of your ideal client may shift. 3) You have to position yourself away from your competitors. 4) A positive client experience creates a potential referrer. 5) You need to give clients a reason to choose you. 6) You want to provide the best services. It ensures everything is going in the right direction. Your messaging, processes and skillset. If you think your brand is holding you back. Focus on these 6 things. #brandingtips #branddesign #branddesigner #brandstrategy #personalbranding

6 tips for Garden Designers looking to build a brand 1) Share your work ↳ Build a portfolio that showcases different styles, sizes and types of spaces you work in. 2) Demonstrate your expertise ↳ Highlight the impact of your work with before and after photos, from initial concept to the finished project. 3) Build trust and credibility ↳ Use case studies and testimonials to provide insight into your design approach and ability to problem solve. 4) Feature awards and recognition ↳ Highlight any awards or recognition you've received for your work, including any features in magazines, blogs, or other media outlets. 5) Personal projects ↳ Share any community projects or volunteer work to show your commitment to making a positive impact and your passion for garden design. 6) Present your work professionally ↳ Invest in professional photography, build a website and regularly update your social media profiles with new projects and behind-the-scenes content. Follow these tips and you will: - Build a reputation as an expert - Stand out from your competitors - Attract the work you want Want help with your visual identity? DM “BRANDING2024” and I’ll send over more info. #brandingtips #gardendesign #landscapedesign #gardendesigner #branddesigner

Strong branding is successful on the outside. Because it’s manageable on the inside. Branding can feel overwhelming. From deciding if it’s the right time, worth the investment or if the studio is a good fit. You want to focus your time and money on areas of your brand that’s going to benefit your business. It starts by: 1) Defining what you want to get out of the process 2) Understanding what your brand needs 3) Having a clear plan so you can implement your brand consistently You might consider branding if: - You’re attracting the wrong clients - You’re experiencing long quiet periods - You want to elevate your brand - You feel like you’re winging-it - Your target market has changed - You feel embarrassed about your current branding If you’re ready to take the next step, here’s what you can do: 1) Download my FREE Branding Essentials ebook. A checklist that breaks down branding essentials for Designers, Architects and Photographers: https://lnkd.in/eYauew4c 2) Book an enquiry call If you’re ready to find out more about how I can help, let’s chat. https://lnkd.in/eNRr2C5K 3) BrandLite This is my introductory package which includes a brand questionnaire, 1-1 session + report with moodboards, mockups and proposal. https://lnkd.in/eBz5H8rr DM me ‘BRANDING24’ if you want to find out more. #branddesign #branddesigner #interiordesigner #gardendesigner #freelancephotographer

Your brand needs less: - Fonts - Industry jargon - Colours - Uncertainty And more: - Consistent use of fonts - Understandable copy - Recognizable colour palette - Clarity and purpose Less is more when it comes to branding. Comment ‘👍👍👍’ if you agree #branddesign #brandstrategy #personalbranding #brandingtips #creativecareer

Want clear messaging? Answer these 5 questions👇 1. What do you do? 2. Who is your business is for? 3. How do you help your clients? 4. What do you want to be known for? 5. How do you want people to feel about working with you? They’re easy questions. But often writing it down is when everything becomes clear. Brand messaging is about being concise, compelling and consistent. - Concise with the words you choose - Compelling with how you say it - Consistent with what you say This will help you stand out to the right people. Looking for fresh new branding? DM 'BRANDING2024' and we'll send over more details. #designstudio #brandingexpert #brandingtips #brandconsistency #branddesigner

“How do I find my niche?” It’s a question I often get asked by creative businesses. Specialising in a niche means your services offer a solution to a specific client. It could be defined by location, design style or the type of project. Your niche is a combination of 3 things: 1) What you’re passionate about (you want to enjoy your work) 2) What you’re good at (clients are looking for results) 3) What the world needs (there has to be a need for your services) Here’s how to get started: 1) Pick 3 projects from your portfolio (that you want to do more of) 2) Analyse these projects - Who was the client? (location, age, gender, budget) - What were their pain points? (what were they struggling with) - Why did they choose you? (what made them say ‘yes’) - How did you help? (what did you do and why) 3) Write your mission statement 4) Adjust your services/processes accordingly 5) Demonstrate skills and knowledge that’s relevant to your niche You want to do work you enjoy, but you have to be good at what you do. Combine your passion with your strengths. Any questions? #brandingtips #personalbranding #interiordesigner #gardendesigner #freelancephotographer

150 Brand Values For Designers, Architects and Photographers Your Brand Values will help you stand out from the crowd and connect with your clients on a deeper level. For inspiration and guidance on defining your Brand Values, check out our latest article: https://lnkd.in/eSrz6yBj #brandstrategy #brandidentity #brandvalues #personalbranding #designstudio

Harsh truth... If you’re: - Attracting random enquires - Not getting enough work - Wasting time with the wrong clients Stop blaming the algorithm. Your messaging isn’t standing out to the right people. Want to find out how I can help? DM ‘BRANDING2024’ and I’ll send over more details💌 #brandingtips #personalbranding #interiordesign #gardendesign #freelancephotographer

Your brand drives leads 81% said they needed to trust the brand in order to buy from it. Take a look at your current brand: - Do you attract random enquiries - Does your portfolio not reflect the projects you want to attract - Do you feel embarrassed about your website This doesn’t give clients a reason to trust you. - Your messaging needs to speak to your ideal client. - Your website and portfolio should showcase your expertise. - Your visual identity should represent what you do. Clients are investing in your expertise. Your brand gives clients an insight into what to expect. They need to believe your services will make a difference to them. Build a brand with confidence. That’s what clients need to see. If you don’t back your brand, why should potential clients. #brandtips #personalbranding #interiordesign #gardendesign #freelancephotographer