Spring Studios

Huge news. Thrilled to announce the arrival of Fred Paginton to Spring Studios London as our new Executive Creative Director. Fred is responsible for some of the most well-known work for luxury brands in recent years, including the Gucci loafer campaign featuring actor Paul Mescal, Moncler’s Spring/Summer 2024 campaign entitled 'An Invitation to Dream’, and the exhibition takeover of Milan's central station during design week featuring a cast of global visionaries such as Deepak Chopra, Isamaya Ffrench, Jeremy O. Harris and Daniel Arsham. Fred joins Spring from Dazed, where he was instrumental in evolving the iconic publishing brand’s commercial output, transforming Dazed Studio from a producer of branded content into a full service creative and advertising services model. During his tenure with Dazed, Paginton was awarded three British Arrows awards and a Ciclope for his work with Nike, as well as a Lovie award for the studio’s H&M Move global campaign. In his new role, Fred will work closely with Anouk Jans, ECD of Spring Milan, as they evolve Spring’s creative offering for a new generation. First stop – tonight's private view of ODE. https://lnkd.in/eYg_RVcW

We are excited to announce the upcoming launch of ODE, our platform for progressive creative talents. ODE is a print project, an exhibition, and a dynamic global movement dedicated to discovering, supporting, curating, and showcasing the works of creatives worldwide. Join us for the launch of ODE featuring works from Tré Koch at Go See, Luka Booth, Kapfhammer, Stacey Gillian Abe, Luke Nugent, Yis Kid, Pablo Kuemin, Hector Clark, Sugaar, Sivan Roshianu, Marcus Schaefer and Julian Song at the private view in our offices in Milan, London, and an open exhibition in New York on on June 27th at 6 pm local time. To join us in New York please confirm your attendance here: https://lnkd.in/dES5xCfv The events in London and Milan are fully subscribed but to join the waitlist please send your name and city of attendance to rsvp@springstudios.com. Keep an eye out for updates: this is just the beginning.

Last week the Spring London team woke up to the news that we’d won SILVER in The Drum’s Marketing Awards – with our work for Toyota Motor Europe launching the Aygo X Undercover Jun Takahashi collaboration recognised in the Technology Innovation category.    Massive congratulations to the whole team and a big thank you to our client Valentina Panzera and her team who agreed to dive into the world of Unreal Engine User Group and CGI, to bring to life the interactive cityscape of “Paris, Tokyo”.  https://lnkd.in/e6DDEtpp

A celebration of the special relationship BREITLING has shared with the surf community since the release of its first sea watch in 1957, Spring Studios London worked with Breitling to create The Breitling Book of Surfing, dedicated to the sport’s diverse characters, unexpected locations and collective culture.   In this collaboration with the watch brand and its publisher Rizzoli International Publications, Spring designed the book’s look and feel, acted as print consultants to, and supported surf expert Ben Mondy with storytelling.   Organised around interviews with surfers about the local communities they call home, The Breitling Book of Surfing is for long-term surfing enthusiasts and newcomers alike, exploring the common values and passions that shape this dynamic global community connected by the ocean.   The publication is available online and in art and photography bookshops - congratulations to the team involved.

It’s great to see the celebration and backing of Westman Atelier in recent weeks, from press to speaking events to retail. That’s the The Business of Fashion podcast hosting founders Gucci Westman and david neville to give the low-down on their brand, Gucci speaking at the Financial Times Weekend Festival in D.C on how to look amazing at every age, and Westman Atelier securing national distribution in the UK via Space NK. We loved working with Gucci Westman and David Neville’s team to design the Westman Atelier branding identity in preparation for launch back in 2018. As David says, Westman Atelier’s success comes from an uncompromising focus on quality, and this product truth has always lived at the heart of their strategy. Through carefully considered branding work, Spring Studios London reflected back Westman Atelier’s luxury, clean and professional credentials, and created an elevated platform for these high quality products to shine.

New research from Spring Studios x Jing Daily delves deep into the overseas Chinese audience: a pivotal group for luxury brands navigating the global luxury slowdown, and key to unlocking new opportunities for business success. Check out our report below then come to our panel event in New York on Monday 17th June to discuss the findings with Spring's Head of Insights Sally-Anne Limb and Head of Jing Intelligence Xiaofeng Gu, plus expert panellists including jewellery designer Sara Chujun Li, Puff Media founder Lynch Zhang and Kollective Influence founder Brown Li. RSVP here to secure your spot: https://lnkd.in/eCwwb4uM

We are thrilled to announce the launch of Notino's new campaign with Bianca Balti, 'Today is Yours. Feel Good.', created and produced by our team in Milan. The work embodies the new global strategy developed by Spring Studios Milan for Notino, supporting the business to build brand equity, awareness, and an emotional connection with its audience, elevating perceptions of Notino as the largest beauty e-retailer in Europe. This campaign is a core part of that initiative, celebrating individuality, authenticity, and the joy of self-care.

Our London president Susan Pratchett was featured in The Drum this morning sharing thoughts on Jacquemus' latest video series in Capri. Susan spoke about Jacquemus' success deploying well-known "surprise and delight" social media techniques - and how fashion is strongest when it offers escapism over shock tactics. Thanks to Amy Houston for the feature! https://lnkd.in/e2STTvCJ

Excited to announce a new addition to our panel for next Wednesday morning's discussion with Jing Daily: Sarah Myler of Harrods.   Sarah joins Global Editor in Chief of Jing Daily Jing Zhang, Head of Jing Intelligence Xiaofeng Gu, luxury brand strategist Chloé Reuter and founder and creative director Samuel Guidong Yang for a breakfast presentation and panel with Spring's Head of Insights Sally-Anne Limb in London to discuss new research from Spring x Jing on unlocking the overseas Chinese audience for brand and business success.   Places are nearly all gone so RSVP to secure yours https://lnkd.in/e4Z3yjTw Once they've gone please contact london@springstudios.com for waitlist places. Look forward to seeing you there!

Thank you Amy Houston for including comments from Susan Pratchett in The Drum’s discussion of Alexander Wang’s latest campaign.   It’s pretty clear to us that the campaign’s mixed reception is in part a result of the already troubled brand equity waters the label finds itself in. And, while video is good for a scroll, the brand should be digging deeper if they want to return to the heyday fame of the 2010s in a more substantial way.   Read the full write-up here: https://lnkd.in/eYxJZM-n