Sopro

B2B sales leader: "How did you do this?" Sopro: "I'll show you." The Sizzle: The Summer Sales Pack, drops tomorrow 🔥 👀 More info in the comments.

BLUEPRINT: outbound sales emails... 🗺️ We’ve analysed over 75 million emails to find the secrets of the best sales emails. What do the top performers have in common? While the messaging should be tailored to your business and audience, these 🔟 rules can act as a blueprint for any successful email. Get the blueprint in the comments. ⬇️

It's been an epic month for team Sopro! 🎉 We celebrated our 9th birthday at Brighton Yellow Wave, enjoying some beach volleyball fun. Meanwhile, at our Skopje office, we marked this milestone with a vibrant tropical-themed party. 🌈 The Pride Quiz Night in our Brighton Office was a huge success, thanks to the fabulous cabaret superstar Ophelia Payne. Together, we raised money for Brighton Rainbow Families. 🏐 We held our first volleyball game of the year in Skopje. Despite the rainy spring, we had a blast on the sand. Another fun and competitive team bonding session! 🚵♂️ Our Skopje team enjoyed a Hike & Bike adventure at Vodno, exploring the breath-taking landscapes and rich history. 🏆 A special shout out to Sopro's Global Office & Facilities Manager Monika Prendikj Spasovska who earned 2nd place for International Office Manager of the Year 2024 category at the Office Management Awards! #LifeatSopro

KEEP CALM & CARRY ON (w/ your sales and marketing activities) 🌞

Today's lesson: How to write a LinkedIn summary 🤓 Social selling is all about your prospects, but your LinkedIn summary should be your moment to stand out. Forget blending in with the lacklustre and outshine the competition with 2600 characters ✍ 🔹 What to include: - Explain your role: Detail what you do, how you do it, and why you enjoy it. Highlight successful outcomes you’ve delivered for clients or key products/services you offer. - Showcase strengths and achievements: What are your key strengths? Support them with impressive stats and achievements from your career. - Avoid jargon: Keep it simple and clear. Avoid industry-specific jargon to prevent alienating potential prospects. - Use keywords: Incorporate relevant keywords to improve your profile's visibility within your industry and to your target audience. - Be concise: The first three lines are crucial. Grab attention with impactful information that benefits potential collaborators. - Include a CTA: Make it easy for people to get in touch with you by including a clear call to action and your contact information. - Keep it snappy: Avoid large blocks of text. Break it down into manageable, engaging segments. Check out a real life example from our Co-Founder and Chief Innovation Officer Rob Harlow below 👇👇👇 #LinkedInTips #SocialSelling #Prospecting

Looking to boost your content's impact for lead gen?   This is one thing I always advise my marketing clients at Sopro   Many marketers instinctively link content marketing with SEO, blogs, and websites - methods traditionally viewed as long-term lead gen strategies. But every marketing method has content at its core, whether it's a PPC ad, landing page, or prospecting email.   Listen to my top three tips for creating content that converts 👇   #B2Bmarketing #contentmarketing #leadgen

To truly engage prospects, having intent data at your disposal is essential. Luckily, we’ve got just what you need. 😌 Our sales team has been using intent data for years, which has completely transformed our lead gen. It's also set us apart in the market, showing that we truly understand what prospects need and the challenges they’re facing. Want to see how B2B intent data can supercharge your sales outreach? It's all here in this powerful guide by Client Director James Kenny: https://bit.ly/4eEqlOv

SOCIAL SELLING is not... ❌ Sending random connection requests and pitch slap InMails. Social selling is about building relationships with prospects. It's a highly effective outreach tool when done right, especially since B2B buyers rank LinkedIn as their second favourite method of contact. However, with 44% of companies leveraging LinkedIn, standing out can be a challenge. That's where we come in. We've crafted a comprehensive guide to help you master LinkedIn for optimised B2B outreach. 👇 🔗 in the comments! #B2Bsales #prospecting #outbound

Question of the week: how do you effectively integrate social selling into your outreach strategy to enhance engagement and drive sales?

Transform your summer sales strategy 👇 Sales cooling off as the weather hots up? 😥 Discover the secret arsenal top sales leaders are using to dominate the summer season. This exclusive toolkit is packed with seven game-changing outreach resources designed to keep your pipeline strong for Q3 and beyond. 📈😎 📌 Link in the comments.