SOJO

SOJO has officially partnered with Vestiaire Collective. As one of the largest resale platforms in the world, we are BEYOND excited launch with Vestiaire, to power repairs and alterations for all their UK buyers and sellers. With clothing fit and clothing damage being two big barriers to entry for shopping second-hand, this is a HUGE step towards making preloved fashion more seamless and accessible. Vestiaire are paving the way for repair and alterations to play a core part of buying and selling preloved - and we’re so excited to be on this journey with them. Big thank you to the Vestiaire Collective team for choosing SOJO as your tailoring and repair partner. Here’s to a circular fashion future! https://lnkd.in/eBAMshfp

SOJO has touched down in Copenhagen 🛬 We are so excited to announce our first international pop-up event with our amazing partner Ganni A/S 💝📣 It's been incredible to be set up in Copenhagen during the Global Fashion Agenda's 2024 Global Fashion Summit. 🪡🌏 We're so proud to be working with GANNI to extend the lifecycle of their clothing to reduce textile waste. All Copenhagen-based GANNI girls can now get fixed and fitted for free with SOJO at the iconic GANNI Postmodern store. Want in on the fun?

This Earth Day, I pledge to repair 🌍🪡 The fashion industry is one of the most environmentally destructive and polluting industries in the world. Repair is a core part of slowing down fashion waste and extending the life of garments. We launched Pledge to Repair this Earth Month to do just that. We’re calling for collective action to help make repair a core part of the UK fashion industry. Join the movement by signing the pledge to repair https://lnkd.in/gbPD-MKb 🧵 Repost to show your commitment to repairing instead of replacing to help reduce textile waste 💙 #pledgetorepair

Introducing Pledge to Repair 🌎🪡 Yesterday, at the British Fashion Council's Institute of Positive Fashion Forum, we launched a new initiative, Pledge to Repair. The fashion industry is broken and we are trying to fix it. We have launched Pledge to Repair to create collective action from citizens, industry professionals and businesses to push for fashion repair legislation in the UK. We are so proud to share that we already have some amazing brands committing to the Pledge including Ganni A/S, Nanushka, & more, as well as welcoming Vestiaire Collective to the roster. Do you want to help reduce textile waste? Sign now to help support our movement for reducing textile waste in the fashion industry: https://lnkd.in/eNq2-AwV.

It's London Repair Week! As we celebrate the power of repair in creating a more sustainable future, there's no better time to showcase some of the incredible repairs completed by the SOJO tailors so far this year. From jean zip replacements, to knitwear darning, to puffer jacket patches, these items booked in at our Selfridges concession and with our brand partners (Damson Madder, Ganni A/S and Nanushka) highlight the incredible skill and craftsmanship that goes into restoring every item that comes into our studio. SOJO is proud to be powering repair for clothing brands. Are you looking to implement circularity into your business? Get in touch: https://lnkd.in/dDkAbQZT

We are so proud to be part of the amazing RESELFRIDGES initiative. Thank you Selfridges for choosing SOJO as your repair partner in this exciting step towards a more sustainable fashion future. Come and find SOJO on Floor 3 to get your clothes fixed and fitted by our expert tailors. Book a consultation to get pinned and have any questions answered, or simply drop by. https://lnkd.in/eZ5ZzbfK

Thank you Selfridges for spotlighting the work of our amazing tailors in repairing this burnt Versace jacket. This almost invisible patch taken from matching fabric just goes to show that even the most severely damaged items can be given a new life. Come and meet our SOJO tailors in-person at our Selfridges Oxford Street concession by booking an appointment or dropping by https://lnkd.in/ePftpZub

We change, clothes can too. Thank you British Vogue and Emily Chan for highlighting SOJO and the importance of alterations in working towards a more sustainable wardrobe. While we often think of repairs as being the key to extending the lifespan of our clothing, it is great to see alterations being highlighted as a way to love our clothes for longer. Book an alteration at https://lnkd.in/ehHaGVmb Business article

This Celine jumper came into our studio with a large moth hole in the front. By following the weave pattern, our tailor was able to reknit the jumper to invisibly repair this jumper ✨

This pair of Vivienne Westwood trousers came into our studio with a huge rip down the back seam. It's amazing to see our tailors completely revive an item like this and give it a new lease of life 🧡