Social Hit

POV: it's mid-way through the week and Monday's to do list still hasn't been to do-ed 🥲

Pret has ended their coffee subscription 🥲 The 5 free coffees a day for £30 a month is no longer as of September, and instead Pret will offer up to five half-price coffees a day for £10 a month. It'll also end its 20% discount on food. The backlash has been wild, with mostly Gen-Z taking to TikTok to slander the coffee chain over this one ‘devastating’ email. The decision was due to a shift in focus. Pret wants to focus on better value for everyone, arguing that the original subscription alienated non-subscribers - because who really has 5 coffees a day from a coffee chain and £30 a month to spare? (I mean, we would if we could...) Consumers today want immediate value, and without a calculator to work out if they are actually getting a good deal. We say, let’s cut through the cr*p. The majority of Pret customers are not Club Pret subscribers, because they got a free month of coffee and then cancelled their subscription, and that is what people are really annoyed about. And to that we say - go Pret! Their new £10 subscription is more reasonable and stops their benefits from being exploited. The only customers they're going to lose are the ones that didn’t give them a penny anyway. Are we being controversial? 🫣

Why TikTok? 🤷♀️ We are a TikTok marketing agency but not just because we like TikTok. It’s because we LOVE it. Okay jokes aside (that was very Simon Cowell of us) we are a TikTok agency because we understand the power and influence it has for our brands. - Ads on TikTok get re-watched 1.8x more than any other platform - TikTok ads’ entertainment focus results in a 15% higher intent to buy than other platforms - TikTok has 2.05 billion registered users worldwide (2024) - TikTok has the highest social media engagement rate per post - 4 out of 5 users will consider a purchase after seeing it on TikTok - 90% of TikTok users access the app daily - TikTok’s entertainment delivery format results in good dopamine that not only keeps users coming back, but is also scientifically proven to make people happier Do we need to give any more reasons? 💁♀️

Is that trend ACTUALLY relevant to you and your customers, or are you panicking because you don't have a strategy? Just sayin' 👀 

Ad bombardment is causing distrust with younger audiences…here’s what you can do about it⬇️ 1. Avoid heavy discounting and pushy tactics and instead trust your product. If you have a great product, prioritise creating great content about your product and deliver it authentically. As digital natives, younger generations see right through sneaky tactics. 2. Use UGC in ad creatives! And this content should be authentic, and should give the user creative freedom for the best results. If it looks in any way scripted and is not a brand-creator match, the social proof you’re wanting will simply ✨poof✨ 3. Don’t just jump on every trend for ‘marketing purposes’. Stick to your brand identity or you’ll simply come across as desperate and your content will likely feel awkward and cringe-worthy. 4. Don’t overpromise in ads in the hope it will have the wow factor. It’s an unsustainable approach. 5. Use a full funnel approach and know you customer journey like the back of you hand. This way you can warm an audience up to trust you as you send the right message, at the right time, in the right place. 🚀🚀🚀🚀🚀

Is somebody gonna match our freak (terrorising the the entire office block every Friday when we film our TikToks... 🫣) p.s go follow us on TikTok @ socialhit_

I'm sure you've all seen the new M&S campaign by now, with Mark Wright and Spencer Matthews. Yes, Mark and Spencer - ha ha, very clever. BUT, that is not what makes this campaign so brilliant. Here's what does: - Mark and Spencer should be mortal enemies given their rival TV shows. This gives us plenty to talk about seeing them working TOGETHER on a campaign. - M&S have been working hard to bring their products into the Gen-Z market, with a clothing range that rivals that of Mango and Zara. By having these two as the face of a social media campaign, they're connecting with the EXACT market they're hoping to attract. Coincidence? I think not... I wonder what else M&S has got in the pipeline...TikTok might need to make room 👀 📹: Marks and Spencer via TikTok

Never Have I Ever… Social Media Edition 🫣 (The only rule is: be honest)

POV: You need a repsonse ASAP and but their automated email just told you they're OOO.

EGC = Employee Generated Content 📱 We have been saying (and doing) this for a LONGGGG time, EGC is so powerful in showing brand personality and creating authentic relationships between a brand and their audience.  We’ve been creating EGC as an agency to enhance Social Hit’s brand since day one, just like a personal brand, this has a lot more leverage than a generic brand profile. No one knows your brand like your employees, their literally your best ambassadors and a cost-free way to market your brand. If you want to get on board, here are some brands with top EGC on TikTok: @socialhit_ @sistersandseekers @wearetala @faytlabel @desvuclothing @theattnseeker @runna @thenitrobar 🤔 Who would you add? The proof is in the pudding - out EGC video son the SocialHit TikTok account have amassed millions of views ⬇️