Snowplow

Introducing Snowplow's AI Agent Analytics Data Application, Powered by #SnowflakeCortex! This new cutting-edge application helps brands measure the impact of their Generative AI investments on the user journey and digital experience. By collecting usage analytics, performing sentiment analysis, and measuring the effectiveness of LLM-powered agents, brands can calculate ROI, identify optimizations, and gain insights on user behavior. We're excited to be one of the first to help you understand the customer impact of your Gen AI investments. And we're delighted to be doing it alongside our friends at Snowflake. Click the link in the comments to find out more! 👇 #DataCloudSummit #AI #Analytics #DataDriven #GenAI #LLM #AIDataCloud #SnowflakeSummit2024 

Data scientists: Are you spending too much time wrangling data instead of driving insights? Our white paper explores how combining Snowplow and dbt can revolutionize your data modeling workflow. Learn how to: 🧩 Design flexible data models that evolve with your business 🚀 Build, test, and deploy models efficiently 🔍 Unlock deeper behavioral insights from your data Learn how to take your data strategy to the next level by downloading the white paper now: https://lnkd.in/euqMeYsR #DataScience #Analytics #DataModeling #ModernDataStack"

Today we're thrilled to announce our inclusion in the Braze Data Platform! 🎉 Read the announcement 👉 https://lnkd.in/eqi-Ai8s This marks a significant milestone in our journey to provide unparalleled data-driven insights and personalized customer experiences. By integrating with Braze's powerful engagement platform, we can deliver even more precise and actionable insights to help businesses connect with their customers like never before. Together with Braze, we're committed to pushing the boundaries of what's possible with #data, enhancing customer engagement, and driving #innovation in the industry. In case you missed it, take a look at how the HeyJobs team utilized our Customer Data Infrastructure to optimize their RFM segmentation and #personalization initiatives in Braze. Read about HeyJobs here 👉 https://lnkd.in/eRwA3mS9 Stay tuned for more updates as we embark on this exciting new chapter! 🚀 #CustomerData #Analytics

The best way to supercharge your AI and ML models is with rich behavioral data. Only Snowplow's real-time, structured behavioral data can revolutionize your predictive modeling: ✅ Eliminate data wrangling with pre-formatted, granular data ✅ Ensure 100% data accuracy with upfront schema validation ✅ Unify customer data for seamless use in AutoML and data science tools ✅ Capture intent with 130+ out-of-the-box properties per event ✅ Deliver low-latency data for real-time decision making ✅ Scale reliably with autoscaling services ✅ Maintain transparency for model explainability Ready to fuel your AI initiatives with high-quality behavioral data? Learn more and schedule a demo: https://lnkd.in/eB7ntH3K #AI #MachineLearning #DataScience #PredictiveAnalytics"

Empower your data scientists to do what they do best 🚀 AI-ready data is proven to dramatically reduce time spent on data prep, freeing your team to focus on model development and innovation. Want to learn how you can make your data AI-ready? Click the link below to find out more. ⬇️ https://lnkd.in/e9NRWP3t #DataScience #Analytics #Efficiency #DataEngineering

What's new in Snowplow's Lake Loader? 🚀 ✅ Faster data processing ✅ Reduced costs ✅ Support for latest Apache Iceberg & Delta Lake versions ✅ Enhanced lakehouse capabilities ✅ Greater flexibility in compute engine choice Want to learn more? Click the link below to read the full release announcement and schedule a demo. 👇 https://lnkd.in/etWMtuFW #DataEngineering #Lakehouse

We're delighted to announce that Snowplow's Alexander Dean will be presenting at this year's #CDORetailExchange at 8:50 AM BST on July 10th. Alex’s session “The Role of Behavioral Data on Customer-Facing AI” will explore how the flywheel - a self-reinforcing cycle of data collection, AI-driven insights, and personalized actions - can revolutionize customer experiences and business outcomes. From overcoming implementation challenges to leveraging cutting-edge technologies, this talk will equip CDOs with the knowledge to lead their organizations into a new era of data-driven success in retail. Join us to unlock the power of the Customer Intelligence Flywheel and stay ahead in the competitive retail and e-commerce space. We look forward to seeing you there! #Behavioraldata #CustomerIntelligence #FutureOfData #DataLeadership

Kindred Group plc, a leading online gaming provider, is using Snowplow to access granular behavioral data, reduce costs, and improve customer journey analytics to drive growth in a competitive market. Lesya Liskevych, Head of Product Analytics at Kindred Group, recently shared how her team is using Snowplow to gain deeper insights into the customer journey, unlock advanced analytics and marketing use cases, and improve data governance. Swipe to find out more. 👇 https://lnkd.in/eUPrZCuB #DataAnalytics #CustomerInsights #GamingIndustry #MarTech #BusinessIntelligence

Baking meets ballots at Snowplow's London office! 🍰🗳️ To coincide with today's UK elections, we hosted our own 'Ballot Box Bake-Off', where our team showcased their culinary creativity, bringing in an array of delectable homemade treats. As voters across the country headed to the polls, we cast our own sweet votes. Congratulations to Emma Hunt, whose heavenly coconut macaroons earned her the title of Snowplow's new PM (Patisserie Master)! Photos below! 📸 #UKElections2024 #OfficeCulture #BakeOff #TeamBuilding

You may have seen that we regularly use the term 'AI-ready data'. But what does this mean exactly? 🤔 In our latest blog post, we outline the requirements of AI-ready data, what it is, why it's important, and how you can get started in making your data AI-ready. Click the link below to read the full blog. ⬇️ https://lnkd.in/ejBATYv2 #AIReadyData #DataStrategy #ArtificialIntelligence #DataScience #BusinessIntelligence