Smiley Company

Turn your frown upside down with our new SmileyWorld x Erin Condren stationery collection! This vibrant collection includes colourful designs on their best-selling notebooks, planners, journals, bags and pouches, and stationery. Perfectly bringing joy and positivity to your daily routine whether that be at home, office, in the classroom or for your everyday organisation. Each item has been produced with the signature quality and attention to detail that Erin Condren is known for, which will make your planning experience more enjoyable and efficient. So brighten your day and shop the new collection here: https://lnkd.in/eXhrdikM

From spending time in her fathers bar, surrounding by different sounds, to proudly representing queer, black female artists, music has played a huge rule in Syreeta finding her identity It was house music in particular that finally compounded that love and sense of belonging. Her sound, which was  recently described by Mixmag as being as ‘diverse as her approach to life, is taking the world by storm. Visit our website for the full video, trust me you’ll want to hear more. #wearealloriginal #smileyoriginals

Last week our partner #Togetherband hosted an event at the TreeHouse Hotel to launch the ‘Radical Optimism for a Health Planet’ band collection part of the Smiley Matchmaker for Good programme. Taking place during London Climate Week the event had a range of influencers and activists, who enjoyed a panel discussion and keynote from bestselling author Geelong Thubten. The ‘Radical Optimism for a Health Planet’ band range reflects the 17 UN Sustainable Development Goals, each band represents a goal shown by its colour. The bands are a way of humanising the goals and starting a conversation by choosing a global goal that matters most to them. Shop the collection here: https://lnkd.in/e36XVMBf

The Smiley Company is excited to announce our participation in the Licensing Japan, Tokyo from 3-5. July. As a brand synonymous with positivity and creativity, we are thrilled to bring our latest innovations and designs to this premier event. Visit our booth to explore a vibrant collection of products from SmileyWorld and Newmoji that embody the Smiley ethos. Discover exclusive collaborations, and engage with our team. We look forward to sharing our vision and connecting with industry leaders, partners, and fans alike. If you not free to see us in Japan, we invite you to schedule some time for an in-person meeting with our team at one of the upcoming global trade markets: 3-5 July: Licensing Tokyo, Japan 17-19 July: Shanghai Licensing Expo, China 8-10 September: Impact Who’s Next in Paris, France 12 September: Milano Licensing Show, Italy 24-26 September: Brand Licensing Expo, London, UK To discuss potential opportunities, please contact us at sales@smiley.com.Join us as we celebrate the power of a smile and the endless possibilities of creative licensing.

Smiley have just hit a significant milestone, as we’ve just opened our seventh fashion store in China. From unisex styles to footwear the store has various new collections and products that are tailored specifically to the tastes and preferences of our Chinese consumers. This store like our others reflects Smiley’s elevated design direction and aims to enhance the overall shopping experience for the consumer. As we continue to expand across China we aim for 15 stores by the end of this year, we strongly believe they’ll pave the way for future growth. As we look forward to celebrating this exciting development with you, please join us for the journey! 

We’re excited to announce ‘Radical Optimism for a Health Planet’ with #TOGETHERBAND. The collection part of the Smiley Matchmaker For Good programme offers a range of bands that reflect the 17 UN Sustainable Development Goals, with each band being made from recycled thread that represent the goal in line with its colour. The aim of #TOGETHERBAND is to humanise the goals and start a conversation, as you can choose a global goal that matters to you most.  We hope that in a time of growing climate anxiety and mental health issues, these bands are a reminder to be kind and loving towards yourself and others.  Shop the collection here: https://lnkd.in/e36XVMBf

As Pride Month ends, we’re looking back on the launch of our collaboration with Adore Me. The limited-edition collection of elevated bralettes and pant sets designed by the Yarza Twin features the colours from various pride flags. These printed styles also use 99% less water than standard prints! It’s a collection that should make you feel good and remind you that every month Pride month 🏳️🌈 Shop the collection here: https://lnkd.in/en4H-AhW

Following on from a successful first launch, we’re proud to present a second Todomoda x SmileyWorld collaboration!   The latest collection, already launched in Chile, Peru and Argentina, celebrates positivity, kindness and joy. From backpacks to stationery, this exciting new range is perfect for school or university students and will be launching next in Mexico and Brazil.

We’re always on the lookout to work with brands like Peace Collective. Their message & their operating model is totally in line with the values we promote at Smiley. You might think writing ‘Peace’ on a t-shirt is a superficial trend. But it’s much more than that. I believe trends reflect, but also create, societal change. One of the things that characterises humans is our will and ability to imitate others. We want to follow other people that we see as better, cooler or smarter. And that's why I think it's important to promote positive messages. I imagine a world where its ‘cool’ to want peace. It’s also great to see Peace Collective approaching sustainability in an edgy way. If we can make it cool to think (and buy) sustainably, we will grow the movement & create a positive future. Thank you to Yanal Dhailieh, Lisa Diep and everyone at Peace Collective for helping us bring this range to life. And of course, chapeau to Sumi Lee, Darren Green, Ross Wilson, Amy Sheridan & everyone at Smiley Company involved in this one.

Our next original is no other than Grammy Award Winning DJ and Producer Roger Sanchez. From attending the High School of Art and Design to becoming a regular resident in Ibiza, Roger Sanchez is deep-rooted in music and dance culture. For Sanchez, growing up in a Latin household influenced his musical direction, resulting in a unique mix of Latin, disco, funk and soul.