Seeblue

We're #hiring a new Account Director (B2B Marketing Agency) in Newbury, England. Apply today or share this post with your network.

Can you explain your ABM program in less than a minute? Not an easy feat, but check out Luke Porter neatly summarising our approach to 1:few ABM 👇 The left hand talks to the right hand. We work hard to ensure the strategy, insights and creative, feeds into the execution and we measure and drive continual improvements to achieve the desired outcomes. If you'd like a more detailed explanation and to see specific examples of our 1:few programs in action then drop a DM to Luke or Orla Murphy! #ABM #personalization #outcomes #goodstuff

What really is the best way to identify active intent? When it comes to ABM your account insight will identify the specific need and who/how to strategically engage. And as you move from research and strategy into execution, the power is in analyzing your engagement data and refining your execution strategy. This article neatly summarizes what to analyze 👇 #abm #b2bmarketing #data

We're #hiring a new Senior Designer (B2B marketing agency) in Newbury, England. Apply today or share this post with your network.

Yesterday we took some time to reflect on Q1 and look at our priorities and plans for the quarter ahead. As a high-performance team, we spoke about how we're working to continually improve and develop our processes, ways of working, and services. We've built a reputation in #b2bmarketing as the go-to 1:few ABM specialist agency and with phenomenal feedback to our recent #AI best practice briefing to Propolis members, we're showcasing the practical applications for ABM. But underpinning all of this is team and personal development and our culture - Jarrett Bobb showcased how far we've come in the last year. And no quarterly team meeting would be complete without recognising exceptional recent performances. 🤩 Congratulations to Liz Stephens our June Star of the Month winner and James Roberts the first winner of our new quarterly Values Champion Award 👏 We celebrated Eilidh Barnett, Jarrett Bobb and Shraddha Gandhi on their recent promotions and high-fived Jake Bird on his 3-year anniversary 🫷 Well done team! We now roll into a weekend of further celebration with our Seeblue Summer BBQ and a certain sporting event on Sunday 👀⚽

Helen Brown and Orla Murphy had a great day at #b2bignite earlier this week. Check out their main take outs attached. These are simple, but powerful, and we all know that doing simple well can be exceptionally hard in complex organisations. What an awesome sector we all work in. So much warmth, connection, and jolly good chat from all the #b2bignite attendees. #b2bmarketing

Last week Jake Bird and Luke Porter had the idea to conduct a live demonstration using GenAI tools for the Propolis community. The goal was to showcase how GenAI can enhance ABM capacity by about 25%, focusing on the account prioritisation process and the creation of psychometrically tailored, insights-driven communications co-ordinated by SDRs. Last Wednesday, this idea became a reality through our "Using AI to Scale ABM" webinar. Thank you to all those who joined us live - the feedback was overwhelmingly positive. For those who were unable to attend, make sure to check out our key takeaways attached... If you missed the session and would like to watch it, please don't hesitate to reach out. #ABM #GenAI #SDR

#b2bignite is a go! While we don’t have a stand (this time!) Helen and Orla are there soaking up the atmosphere and tapping into the priorities, concerns and best practices of B2B marketers. The main vibe of the sessions are practical application rather than theory, particularly in ABM and AI. That’s right up our street 🙌 As well as being a commercial marketer, amen to that! We’ll summarise our key takeaways from the event later this week. #b2bmarketing

A huge thank you to Brooke Melia (Sr. Director Marketing Strategic Accounts) at ADP for this glowing feedback - a testament to our commitment to excellence and customer satisfaction. We're proud to say that our dedication and hard work as a team has earned us a Net Promoter Score (NPS) of 100, meaning that our clients would highly recommend our services to others! 🎉 A clear reflection of the trust and satisfaction we strive to achieve with every project. We look forward to continuing to exceed your expectations! #ABMagency #NPS #b2bmarketing

#SDR outreach remains fundamental to any multi-channel approach in #ABM activation. It's critical to put a face to the brand and create one to one interactions with potential customers. But since Covid, the effectiveness of the SDR function has been waning. So what needs to change? Today, customer engagement is not just about reaching more people, but connecting with them on a deeper level. Is the answer a human-led, AI-enabled SDR strategy? Join us at 3PM this afternoon for our AI-enabled SDR demonstration to find out! If you aren't a Propolis member, please email us at hello@see-blue.co.uk https://lnkd.in/eBpztN3d