Samsung Electronics UK reposted this
Welcome to… Fold Street! 🚇 Join us to celebrate the launch of the new Samsung Electronics Galaxy Z Fold6 ✨ Explore the Old Street transformation until 28 July #Samsung #GalaxyZFold6 #FoldStreet
Welcome to Samsung. For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels and more. Our flagship company, Samsung Electronics, leads the global market in high-tech electronics manufacturing and digital media. Through innovative, reliable products and services; talented people; a responsible approach to business and global citizenship; and collaboration with our partners and customers, Samsung is taking the world in imaginative new directions.
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Samsung Electronics UK reposted this
Welcome to… Fold Street! 🚇 Join us to celebrate the launch of the new Samsung Electronics Galaxy Z Fold6 ✨ Explore the Old Street transformation until 28 July #Samsung #GalaxyZFold6 #FoldStreet
Samsung Electronics UK reposted this
Head of Brand & Head of MX Creative Studio, Mobile - Samsung Electronics UK & Ireland. Ex Vodafone, Tesco, W+K, BBH & Ogilvy
Many years ago I was given some very good advice when it came to creating brand worlds and experiences - if you can do it for real, do it for real... So today, in a world of AR and 'fake OOH' we have created something rather special to celebrate the launch of our latest extraordinary #Galaxy foldables - the #GalaxyZFlip6 & #GalaxyZFold6. We always say this, but this has been a monumental effort of truly epic geographical proportions. We have created 'Fold Town' across East London - spearheaded by renaming Old Street station 'Fold Street' through a partnership with Transport for London & Starcom. We have taken over the entire station with creative work through Iris, social activations in local businesses in Shoreditch through Coolr and topped off by a series of large scale folded art installations by the fantastic folks at Taylor Herring & St Marks Studios - including a full scale iconic London bus folded in half at Spitalfields. We love these moments at launch - we not only get to create culture, but also to demonstrate the awesome power of our incredible devices and introduce them and our brand to new audiences. It's also pretty good to put a smile on people's faces! The teams are too big to list but some specific mentions really must go to Peter Mountstevens, Rosie Cope, Elle Castle, Cai Odu, Sam Edwards, Tamara Schmidt, Harriet McDonald, Rohini Mehan, Róisín O'Sullivan, Sam Jones, Becky Lidbury-Tsang, Ciara Walsh, Annika Bizon, Jessica Court, Joanna Williams, Deborah Hayes, Iria Maneiro, Daniel Evans, Murray Gordon. Samsung Electronics UK #samsung #galaxy #galaxyai #ooh #brand
Samsung Electronics UK reposted this
Samsung have folded London icons in a public art installation to celebrate the new release of the new Galaxy Z Fold6 and Z Flip6. The brand took over East London with a series of exhibits, coined ‘Fold Town’, which include a full-size folded London bus, telephone box and park bench on the Old Street Tube station aka 'Fold Street'. story > https://lnkd.in/dvJUThBC 💡Samsung Electronics UK | Taylor Herring | St Marks Studios | Starcom | Iris
Have you spotted us at Waterloo Station yet? We're teaming up with BT Business & Android Enterprise to bring you a new era of business. Swing by and chat with our Business Product Specialists about the latest innovations, and discover how Galaxy AI & Circle to Search with Google can take your business to the next level. Plus, grab a free coffee on us!
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