We’re proud to share that Publicis Media U.S. is named to Yello.co & WayUp’s Top 100 Internship Programs list! Reaching this milestone underscores the value we place on providing exceptional learning opportunities and experiences for aspiring professionals in the media industry. Learn more here: https://lnkd.in/g8qN-mN #WinningRoar #LionPride
About us
Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX and integrated platform-based technologies including CJ, CitrusAd, Epsilon and Profitero. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.
- Website
-
http://www.publicisgroupe.com
External link for Publicis Media
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- London, England
- Type
- Public Company
Locations
Employees at Publicis Media
Updates
-
Publicis Media reposted this
Today, Publicis Groupe announces the acquisition of Influential, the world’s largest influencer marketing agency and platform, which helps brands authentically connect to audiences by developing, deploying, and optimizing creator-driven digital campaigns. Its proprietary AI-powered technology platform with over 100 billion data points, and its network of over 3.5M creators including 90% of global influencers with 1M+ followers, are at the service of 300+ brands around the world. The combination of the Groupe’s existing offerings and scale, Epsilon’s unique data and identity assets, and now Influential’s platform and network will create the industry’s leading ID-driven influencer marketing solution. Arthur Sadoun, Publicis Groupe CEO, said: “It is a great pleasure to be welcoming Influential to the Publicis family. Beyond its proprietary AI-powered platform, 100 billion data points, unrivalled network of over 3 million creators and access and data on 90% of influencers with 1M+ followers, Influential is above all an outstanding team of talent at the very cutting edge of their sector. With the new creator economy set to exceed linear tv on adspend in the next year, thanks to Influential we are able to fully embrace its outsized influence and put it at the service of all of our clients. Not only does this acquisition mean we will take the leadership of Influencer marketing. It also uniquely positions us at the centre of the new media ecosystem. By combining our Epsilon data, which allow us to see 2.3 billion people around the world, with Connected TV, Commerce, and now Creators, we can enable our clients to truly know and understand their customers and prospects, and engage with them on a one-to-one basis, wherever they are, both online and offline. It’s how we are putting power back into the hands of brands in a fragmented media landscape, and driving marketing transformation that delivers real business outcomes.” https://lnkd.in/gv9RKxPZ
-
-
Publicis Media’s SVP of Talent Acquisition, Amy Onori, will be speaking at Consero’s Corporate Learning & Development Roundtable on Wednesday, July 31 in New York. Amy and other top executives will delve into the potential of effective leadership in the corporate learning and development space, as well as what’s next in the field. Learn more here: https://ow.ly/wqm350SneZg #LionLeadership #LearningAndDevelopment
-
-
Publicis Media reposted this
Huge thank you to the Publicis Media PMX Lift team for partnering with us on a thought-provoking conversation about the future of addressable TV last week! Thank you to our partners who joined us! Ampersand, DIRECTV Advertising, Disney Advertising, DISH Media, LG Ad Solutions, NBCUniversal, Publicis Media, Roku, Samsung Ads, & VIZIO Ads. #media #thoughtleadership
-
-
Interested in the intersection of entertainment and innovation? On Monday, July 22, Publicis Media’s Chief Content Officer, Eric Levin, is moderating the keynote panel “AI, Cinematic, Apple Vision Pro/Spatial and Media Artists: The Next Level of Creativity” at Digital Hollywood’s AI Summer Summit. On the panel are visual effects greats like Academy Award winner Robert Legato and Ed Ulbrich, as well as Publicis Media’s EVP of Innovation, Keith Soljacich. Register for the virtual keynote here: https://ow.ly/xYGj50Sxa0K #LionLeadership #CinematicAI #AI #VR #VFX
-
-
Chloe Pastore, President of Investment at PMX, spoke about the future of AI and personalized advertising with The Drum while at Cannes. Watch the full interview here: https://lnkd.in/gSe_mMsd #TheDrumAtCannes #CannesLions2024 #LionLeadership
What's in store for the future of ad creativity in CTV? From engaging pause ads to instantly shoppable units, Chloe Pastore, president, investment PMX Publicis Media delves into the future of AI and personalized advertising, where creativity meets technology to deliver compelling, relevant messages that enhance the viewer experience and drive engagement 📺 ✨ Watch the full interview here: https://lnkd.in/gSe_mMsd In partnership with LG Ad Solutions #TheDrumatCannes #CTV #AdTech #Personalization #AdCreativity
-
We're proud to share that Sarah Kramer, CEO, Spark Foundry, and Ariti Bhansali, EVP, Group Director, Starcom, are honorees on the Campaign US 2024 40 Over 40 list 🎉Sarah and Ariti are recognized among other senior executives who have sustained successful and enduring careers while pushing the industry forward. Congratulations Sarah and Ariti! Congratulations to Megan Jones at Digitas North America and Cristina Lawrence at Razorfish who have also been honored. Read the full list of winners here: https://ow.ly/r4Ig50SzJL1 #WinningRoar #LionLeadership #CampaignUS40Over40
-
-
On Thursday, July 18, Publicis Media’s Carlos Sanchez, VP of Groupe Media & Inclusive Buying Solutions, is joining Chicago Advertising Federation’s Annual Diversity Summer Mixer! On the panel “DEI Under Attack – How the Ad Community Can Mobilize,” Carlos and fellow panelists will look at the ad industry’s progress since making major diversity commitments four years ago, and what the industry can do to address the war on DEI. A portion of the ticket sales and the event’s silent auction will support Off The Street Club, Free Spirit Media and The Boyd Initiative. Learn more here: https://ow.ly/Hxhb50SpavJ #LionLeadership #DEI #Diversity
-
-
In a recent conversation with Digiday, Publicis Media’s SVP of Innovation, Jessica Berger, discusses AI integration, mixed realities, content automation and the latest in influencer marketing. “I like to encourage people to think faster around change, because it’s happening at a faster scale and that is across industries, across technology,” said Jessica. “So really become comfortable with the change and with testing and trialing something new. That is really important, no matter who you are as a brand or which category you focus on.” Want to hear more? Read Jessica's interview with Antoinette S. here: https://lnkd.in/e8DdgJgj #LionLeadership #InfluencerMarketing #MixedReality #AI