Pixel Artworks

AI and Authenticity: An oxymoron? 🤔 Day one at Soho Green Rooms sparked a fascinating debate on AI, Artivism, and Authenticity in live experiences. Our Head of Technical Production, Trevor Nichol, brought his unique perspective to the panel, joined by fellow industry trailblazers Rebecca Brower, Dan Shipton, and Chiara Stephenson. Key takeaways from the discussion: • True authenticity lies in creating emotional connections with your audience. Those moments are what leave the lasting impact. And audiences are hungry for it. • As creatives, AI should enhance the efficiency of our processes and give us more time to be creative and push live experiences forward. BUT there are exciting use cases for generative AI content that can keep live experiences fresh. • We shouldn’t be using tech for tech’s sake. Its role is to generate magical moments for audiences that leave them asking ‘How?’ Let us know what you think in the comments! Ammonite Studios

‘These fans dreamt of watching England play in the final. But sudden cardiac death snatched their dream away. They couldn’t watch, but they were right there in Berlin supporting the team.’ - British Heart Foundation We’re proud to have worked with British Heart Foundation to spread this powerful message.❤️ Help BHF fund the lifesaving scientific research that will help save young lives: https://www.bhf.org.uk/ Huge thanks to Grand Visual, Saatchi & Saatchi UK, PHD & Talon. It's always brilliant when we work together, but it's even better when we get to make this kind of impact.

Oura Rings have arrived in the UK in style! Proving that health is a beautiful thing, Oura Rings use revolutionary technology to provide their members with accurate and personalised daily health data, insights, and guidance. To share the exciting news that the rings are now available online and in-store at John Lewis, Oura displayed content on THE CUBE FLANNELS X and Outernet London. By combining the footfall on the UKs busiest high street and London’s most popular tourist attraction, Oura’s arrival made an impact on the masses. What a pleasure it has been working with the dream team at RapportWW to activate these unique, large-scale canvases together.

Engaging the senses with a synesthetic symphony at Comfort’s Outernet takeover!🌻🌼🌹 This immersive experience went beyond beautiful visuals, offering a multi-sensory journey. Custom musical scores and sound design by father drew visitors deeper into the content, transforming observation into immersion. And for the first time at Outernet London unique scent technology machines infused the air with Comfort’s botanical-inspired fragrances, awakening the senses and taking the audience on an unforgettable journey.

“It also reminded me of the 2021 Green Planet Experience.” 🌿🦋 We’ll take that comparison! Check out what Frank Wainwright had to say in Field Marketing about his visit to The Butterfly Trail at Spiegeltent Festival by clicking the link below. Didn’t manage to catch the butterflies in Brighton? Don’t worry, The Butterfly Trail is still showing every day at Outernet London. Laine https://lnkd.in/gyyFUFgs

The Jury's in! 📣 We're thrilled that our Executive Producer Dasha Legge is on the jury for The Drum Awards Festival 2024, Experiential. Dasha has managed some of our biggest and most ambitious briefs, including the delivery of our world-first WebAR experience The Butterfly Trail. Having spent over 15 years working in the experiential landscape, we're sure Dasha will be a brilliant addition to this year's judging panel.

Welcome to the arena! The moment Star Wars fans have been waiting for has finally arrived, with the release of Star Wars: Hunters the game. To celebrate, we joined forces with ENERGY , Diva Agency and Global Street Art as projection partners to light up Europe’s biggest mural wall. Standing at 21.5m high, we might not have had the whole galaxy watching, but with a mural this epic, we must have come close! It was truly special to witness the artwork light-up alongside many members of the Zynga team, who have poured their excellence into bringing Star Wars: Hunters to life. #StwarWarsHunters #wearepixelartworks Star Wars ©️ & TM 2024 Lucasfilm Ltd. All rights reserved

We’re on a roll! 🌟 At the start of the year, we announced that we had been certified as a Best Workplace. Since then, we’ve received two more accolades from Great Place To Work UK that have just been the icing on the cake: we’ve been selected as a Best Workplace for Development and for Wellbeing. #greatplacetowork #development #wellbeing #wearepixelartworks

Did you know that 61% of consumer's want brands to help them feel intense emotions?* This was one of the many insights shared at our recent event with GDR and Kinda Studios where we explored The Wonder Economy. ✨ In case you missed it, scroll through below to hear about the behaviour, science and creative influences that create wonder. *Wunderman Thompson, Age of Re-enchantment Report 2023

Filling The Lighthouse with pride. 🌈 In celebration of the LGBTQ+ community, we’ve added an extra burst of colour to our home. We’re loud and proud with our message, Pixel Artworks is a place of belonging, where being your beautiful, authentic self is the best you can be. #pride #PAPride #wearepixelartworks