Welcoming Veb Anand to Phoenix Studios as Partner and Executive Strategy Director.
For all of us here at Phoenix Studios this is as much a reunion as a fresh start. Veb worked alongside Phoenix Studios partners, Mark Chatelier and Jonny Westcar, at WPP for over 12 years in several posts in New York and London at Superunion (now Design Bridge and Partners). Veb joins us from his most recent role at brand and implementation consultancy, Principle Global where he was Chief Strategy Officer.
Equally left- and right-brained, Veb is a structured thinker and a creative problem solver. His expertise extends across research design & insights, positioning and proposition development, naming, portfolio strategy, messaging, brand experience, as well as brand management & measurement. His experience spans several countries and multiple sectors including financial services, telecommunications, airlines, technology, energy, professional services, and consumer goods. He has worked with clients such as JP Morgan Chase, Equinor, Dell Technologies, CBRE, Shell, HSBC, Vodafone, Virgin Atlantic, British Airways, Cadent, Finastra and Temenos.
Jonny Westcar, co-founder and Managing Director of Phoenix Studios, said of Veb’s appointment, “We’ve always worked very hard to build and implement ideas that can genuinely move the needle for people, brands and businesses, this appointment really is driven by that and our promise to help our clients rise to their challenges. Veb is a real ‘MVP’ talent, he’s a first class strategist that brings clarity and conviction. This brings confidence both to the work and to the client and agency teams, at a time when the pressures to navigate global markets and buyer behaviours have never been higher or harder.”
Co-founder and Executive Creative Director of Phoenix Studios, Mark Chatelier adds, “Welcoming Veb as Partner marks a significant milestone for Phoenix Studios. Having worked together on some incredible and diverse global projects over the years, I’ve always valued his intuition, provocation and unique lens on the world. I look forward to what this means for the studios and our clients as we collaborate again with an unwavering commitment to help brands rise“.
Leading strategy on Phoenix Studios clients’ brands, Veb will also have responsibility for the effectiveness of client work as well as on focusing agency and client teams on brand-led transformation and growth. As partner, Veb will be an integral part of the management board working with the agency Partners.
“I’m delighted to be joining the team at Phoenix Studios. Jonny, Mark and I spent several years doing extraordinary work for some of the world’s most famous companies. I can’t wait to put our collective experience and chemistry to work again, helping new clients with the birth, renewal and immortality of their brands” says Veb Anand.
