Common Ground

We’re sharing our tried and tested methods for #SaaSMarketing. With expert knowledge and advice that’s taken us years to develop, we put together this framework for #SaaS buildings to follow when creating their next marketing strategy. Learn: 🔍 How to identify and address customer pain points effectively 🔥 Strategies for finding your unique market gap and positioning your SaaS product for success 📣 Tips for choosing the right marketing channels and tactics tailored to your audience  📊 The power of leveraging data and analytics to optimise your marketing efforts 🎨 Crafting compelling messaging and content that resonates with your target audience 🔄 Optimising conversion funnels for maximum impact 💡 Proven retention strategies to keep your customers coming back for more https://lnkd.in/e7UjmyBv

The Best #SEO Strategies for #SaaS Businesses Your online visibility is paramount for user acquisition and long-term success. That’s where SEO comes in, and it doesn’t stop at keywords. Have you: ·        Checked your site is running smoothly with minimal issues? ·        Created a dedicated content strategy for #SEOMarketing? ·        Optimised landing pages for long-tail keywords? ·        Added Schema Data Markup? ·        Checked mobile optimisation? ·        Thought about local search? The days of adding a few keywords to a page and crossing your fingers are over. SEO is a holistic, whole-site process that encompasses all parts of marketing. Want to know how to supercharge your #SaaSSEO? We’ve written an article on what SaaS businesses need to think about when conducting SEO: https://lnkd.in/eZxq9JG6

How often do you check your PPC campaigns? Running a successful PPC campaign isn't just about throwing money at it – it's about smart budget allocation. 💰 And the only way to do that is by continually monitoring your ad’s success. In our latest article we break down how to calculate your PPC budget and get the most out of it.  Effective PPC? It’s all about forward planning and being on the ball. Find out more >>> https://lnkd.in/eAGGJaFC

At Common Ground we have a favourite term for talking about PPC metrics… actionable insights. Using them, we can see the future. 🔮 Actionable insights are analytics that provide information we can actually use. Like historical data analysis 🕰️ that lets us observe any patterns that emerge year-on-year, and adjust our campaigns accordingly. Or Quality Score 🌟 that tells us which part of our ad is dragging the rest down. Or clickthrough rates, cost-per-click, geographic data, search query reports, device performance, A/B testing…. The list goes on. If the data drives you to make changes to your campaign… that’s an actionable insight. Measuring these allows you to make continual adjustments that’s strengthen your ROI. In this week’s article, we’ve looked at how to use PPC metrics to optimise future campaigns. Read more here >>> https://lnkd.in/ehE9ckFK

Conducting regular #PPC audits can: ·        Save you money ·        Improve ROAS ·        Improve targeting ·        Help you hit KPIs ·        Strengthen your keywords ·        Make you more likely to reach the right audience Need some help? We conduct PPC audits for clients regularly and can make sure you get the most out of your PPC campaigns. Send us a message and see your #ROAS dramatically increase! https://lnkd.in/eCmW9AgV  

The Best #SEO Strategies for #SaaS Businesses Your online visibility is paramount for user acquisition and long-term success. That’s where SEO comes in, and it doesn’t stop at #keywords. Have you: ·        Checked your site is running smoothly with minimal issues? ·        Created a dedicated content strategy for SEO marketing? ·        Optimised landing pages for long-tail keywords? ·        Added Schema Data Markup? ·        Checked mobile optimisation? ·        Thought about local search? The days of adding a few keywords to a page and crossing your fingers are over. SEO is a holistic, whole-site process that encompasses all parts of marketing. Want to know how to supercharge your SaaS SEO? We’ve written an article on what SaaS businesses need to think about when conducting SEO: https://lnkd.in/eZxq9JG6

Do you use #ChatGPT to maximise your SEO and PPC efforts? Did you know using its plugins you can: - Conduct keyword research  - Streamline processes  - Analyse hundreds of datasets instantly - Receive recommendations on budget allocation  - Improve targeting for PPC We’ve covered our top 5 ChatGPT plugins and how they help streamline tasks so marketers can focus on the bigger picture. https://lnkd.in/en3k8iik #AI #SEO #PPC #DigtialMarketing

🚀 Attention Education Marketers! 🎓 Eager to understand what PMax campaigns are and how they can revolutionise your marketing strategies? 🤔 Check out our latest webinar where Matthew Taylor explains the essentials of PMax campaigns and their potential impact on education marketing. 👀 Register to watch the full thing now to discover the power of PMax and elevate your marketing game! 🚀 https://lnkd.in/e8kbGAmr #EducationMarketing #PMaxCampaigns #DigitalMarketing #Webinar #MarketingStrategy

AI is the hot topic in 2024! Here is what is new with AI for PPC campaigns.   📈 Paid advertising is expected to grow to $190.5 BILLION in 2024.   🔮 Predictive analysis is changing how we target and approach users. It’s easy to identify high-converting audiences and AI can tailor your ads to them accordingly.   📊 AI dashboards are giving you one centralised location for information and success    🎯 Automated Bidding allows marketers to set campaign objectives and let AI optimise bids based on desired outcomes, be it clicks, conversions, or traffic.   🎨 Ad Creative Optimisation: marketers can tailor ad creatives to specific demographics, for better engagement and conversion rates.   Beyond conventional metrics like conversion and click-through rates, AI provides marketers with actionable insights and advanced analytics. No more spending time on admin tasks, instead you can focus on what really matters – strategy and optimisation. Read the full article here >> https://lnkd.in/efcQU4q6 #ppc #paidmedia #paidsearch #digitalmarketing

Calling All Education Marketers! 📣 Have you seen our latest webinar on harnessing the power of PMax campaigns in the education sector? 🤔 Dive into this short clip where Co-Founder, Matthew Taylor, explores the ins and outs of PMax campaigns and whether they're the right fit for your marketing strategy. 👀 Watch the full webinar now to gain invaluable insights and elevate your campaigns! https://lnkd.in/e8kbGAmr #EducationMarketing #PMaxCampaigns #DigitalMarketing #Webinar #MarketingStrategy