Mapp

🌟 Exciting News: The Practitioner's Guide to MACH Implementation is Here! 🌟 We are thrilled to announce the release of "The Practitioner's Guide to MACH Implementation," created in collaboration with our esteemed MACH Alliance partners: Klevu, Apply Digital, and Xiatech. This guide provides an in-depth exploration of MACH technology by experts who use and optimize it daily. Highlights include: 👉 Expert Narratives - Gain first-hand insights from MACH users on the challenges and successes of implementation across various organizations. 👉 Strategic Insights - Learn how MACH can enhance your agility and scalability, giving you a competitive edge in the market. 👉 Proven Strategies - Benefit from detailed case studies that offer practical advice on optimizing your MACH deployment for improved outcomes. Why Read This Guide? This guide is an invaluable resource for CTOs, marketing professionals, and business users looking to gain insights from seasoned MACH practitioners. Use these perspectives to inform your strategic decisions and drive technological advancements in your organization. 📥 Download Your Copy Now: https://mapp.news/0nV7J MACH Alliance #MACHAlliance #Martech #ComposableArchitecture #digitaltrasformation #MACHThree

Yesterday, Mapp hosted the MACH Alliance Meetup alongside Contentful, Marketplacer, and inriver. The event featured insightful discussions on composable technology, engaging panels, and an excellent networking session at The Anthologist. 🤝 Thank you to our fantastic speakers: Dom Selvon, Holly Hall, Gabriella Rego, Nicky Untung, Sally Farrant, Lara J., Naomi Burgess, Philip Boyle, Ricardas Montvila, Scott Rogers, Kristin Montag Brown, Peter Kilmartin, and to everyone who joined us. We look forward to seeing you at the next MACH Alliance event! 🌟🔜 #MACHAlliance #WomenInMach #MACHMeetup #TechNetworking

63% of companies are outperforming their competitors with marketing automation - are you missing out? Statista's research highlights the undeniable advantages: 🥰 Improved customer experience for 43% of companies 😎 Better use of staff time for 38% 🤖 Enhanced data for decision-making for 35% Read our new blog to learn about the 4 technology must-haves you need to reach full automation: https://mapp.news/eSmfI #marketingautomation #MarTech

What an Incredible Day at the NES Summer Games! ⚽🏃♂️🏆 At Mapp, we are always here to support our partners, and it was a pleasure to join Nosto, for this fun-filled event held at the beautiful Albert Memorial in Hyde Park, London. A big shout-out to everyone who joined, partners, non-partners, and new friends in the #ecommerce ecosystem! We couldn’t have asked for a better day to connect and break a sweat in the great outdoors. #NESummerGames #PartnerEvent #Nosto #Mapp

Acquiring new customers can be 5 to 25 times more expensive than retaining existing ones. This makes your current customer base a highly valuable and cost-effective resource, providing the potential for a significantly higher return on investment. Explore our latest blog to learn how to design a successful reactivation campaign, complete with inspiring examples: https://mapp.news/kPblQ #ReactivationCampaigns #CustomerChurn #CustomerLoyalty

Read Our Latest Feature! 📝 Check out our new article on Madfest's Insights page, where we detail how Mapp is enhancing the way brands achieve seamless customer experiences. Discover how our insight-led approach empowers marketers to replace gut-feel strategies with data-driven decisions that drive exceptional outcomes. In this article, you’ll explore: 🟢 The current landscape of automation investment and how only a quarter of marketers achieve full automation 🟢 The real-world implications of relying on partial automation and the potential benefits of shifting to a fully automated system 🟢 Insights into how integrating comprehensive tools like Customer Data Platforms can streamline marketing efforts and improve customer engagement Find out more about the future of marketing and see how to tap into your brand’s full potential with actionable customer insights. Click the link below to read the article! 👉 https://lnkd.in/dnmSw57q #Madfest #MappMarketingCloud #Martech #MarketingInsights #AI

Calling all MACH Alliance members (and allies)... Join us this Thursday for a London Meetup from 3-6pm! Together with Contentful, Marketplacer, and inriver, we're setting the stage for an afternoon filled with insightful discussions on composable technology. End your day with networking and a casual hangout at The Anthologist for food and drinks! Sign up now - https://lnkd.in/dddW39fs #MACHAlliance #MappMarketingCloud #Martech

#LinkedIn should be a powerhouse of valuable information. What type of content do you find most helpful for staying updated and informed in the fast-evolving world of #marketing and #technology?

And just like that, MAD//FEST 2024 is in the books! We had an incredible time at the Old Truman Brewery. From the buzz at our picnic table to the endless flow of icy slushies and refreshing cocktails, every moment was a blast. 🍹❄️ A huge thank you to everyone who stopped by to chat with us and make this event truly special. Swipe through to relive some of our favorite moments and see our team enjoying every bit of this festival. 🤝 Can you guess where Mapp will be next? Stay tuned for more exciting events! #MadFest2024 #Martech #Networking #IndustryEvents

Explore the world of MACH technology with Mapp's latest blog post 📗 Featuring interviews with practitioners from leading companies like Danone, flaconi, GrandVision BV, Gadero, and start-ups like MINILOOP 🚀 This post offers first-hand insights into the challenges and successes of MACH implementation. Through their stories and practical advice, discover how #MACH architecture can enhance agility, scalability, and innovation in your organization. 🔗 Meet the MACH Practitioners: https://lnkd.in/d79QX53E MACH Alliance #DigitalTransformation #MACHArchitecture #composabletech