KARLA OTTO

This season, the #HauteCouture Autumn/Winter 2024 shows grew 11% year on year, earning $95.3 million EMV (Earned Media Value), according to Lefty data. The vision of Haute Couture is about world-building and showcasing a Maison's creative excellence. What drives media value differs from ready-to-wear. Whereas influencers are key for visibility in RTW, Haute Couture is laser-focused on its unique clientele, making for a more diverse pool of influencers and luxury partnerships. Think entrepreneurs, industry insiders, photographers and, this season, an airline. What were the moments that will go down in fashion history? Who are the new names to know? We reveal all in our newsletter. Subscribe now and be the first to know key fashion week data and exclusive insights from Karla Otto.

The results are in and the Men’s Spring/Summer 2025 shows generated a total $221.7M (Earned Media Value) according to Lefty data, growing 23% year on year. K-Pop stars and Thai drama talent continue to drive noise, and naturally, with the Paris Olympics just around the corner, the FROW came peppered with athletes. But who were the key profiles that cut through the noise? Which brand strategies succeeded in conjuring up media value? Discover all the metrics that matter in our newsletter. Subscribe now and be the first to know key fashion week data and exclusive insights from Karla Otto.

The data’s in: #MilanFashionWeek Men’s generated a total $75.9M EMV (Earned Media Value) — a 59% growth year on year — according to Lefty data. This significant increase was seen despite a -25% drop in the number of influencers activated, which implies that brands are strategically rethinking their talent budget, favouring quality over quantity. Who are the names to know? From the newest South Korean actor driving incredible engagement to the Thai celebrities consistently gaining more media value, we reveal all in our newsletter. Subscribe now and be the first to know key fashion week data and exclusive insights from Karla Otto. 

Building a strong community strategy in beauty is more than just partnering with the biggest influencers out there. It has become a full 360 approach, spanning events, IRL activations, cross-category partnerships and interacting with audiences in a way that feels authentic. Enter the beauty community roadmap — key insights highlighting the power of each step, alongside best-in-class case studies backed by data powered by our partner, Lefty. Discover more in our report just launched.

Estrid, founded in Stockholm in 2019, is dedicated to developing high-quality, durable vegan razors designed for everyone. The brand embodies innovation and quality, aiming to revolutionise the hair removal experience. Estrid offers high performance products while promoting self-acceptance and body confidence. With their plant-based, sensitive-skin friendly approach and use of solid steel razors, wax kits, shave gel and body lotion, Estrid makes products for every body, no matter how you choose to shave (or not). Estrid is now represented by Karla Otto for communications strategy, media relations and influencer relations in Germany.

The House of Haute Parfumerie Parfums de Marly embodies 18th century French savoir-faire with a touch of elegance and a note of audacity, marrying modernity with tradition for fragrances that dare to go beyond trends. A Parfums de Marly fragrance is the expression of an emotion. From the name of its fragrances to the glasswork of its bottles, the Maison’s unique heritage shines through with every perfume. Parfums de Marly brings the essence of Château de Marly to life with a spirit of splendour and audacity that animates each of its creations.   Parfums de Marly is now represented by Karla Otto for communications and media relations in the UK and France, as well as influencer relations in the UK.

Located in Dubai, the Hotel Delano Dubai will open in October as the new top destination for luxury traveller. The chic, understated style of Delano Dubai will capture the vibrant energy and cultural zeitgeist of the famed Miami original, transporting guests into a world of contemporary design and legendary spirit. Framed against the pristine shores of Bluewaters Dubai, the hotel will feature 167 guestrooms and 84 suites, culminating in the extraordinary five-bedroom Penthouse. Exceptional F&B experiences include a reawakening of the renowned Rose Bar. Delano Dubai is now represented by Karla Otto for Media Relations and Influencer Relations in the UK and DACH.

Sitting between price sensitivity and digitisation, Food & Beverage collaborations are becoming a more accessible way for consumers to flaunt cultural credibility. This is particularly relevant for Gen Z, who look to food as an expression of luxury. Concurrently, #FookTok now boasts 174.6 billion views on TikTok, proving how social media is driving hype for the category. As a result, F&B brands continue to amp up their strategies and move across categories to strengthen their positioning in culture. From the Nestlé Nespresso SA moment at Cannes to the CAFFÈ RIMOWA at Milan Design Week, we unpack some standout formulas employed by leading brands to drive noise and gain cultural credibility.  Subscribe now and be the first to know key Insights by KARLA OTTO, analysing some of the biggest moments on the cultural calendar.

AWvi (pronounced AWE-vee) is a wellbeing concept designed to enhance life through the transformative power of science. With two events in Munich and Hamburg, AWvi debuts its Skin Method in Germany showcasing its four products made for all genders, ages and skin types which helps the body prevent skin ageing and promotes healthier skin from the inside out, and the outside in. AWvi is available in Germany at UZWEI, Apropos Stores and online on niche-beauty.com as well as through its own website awvi.life.   AWvi, an existing client in the UK, US, France and Italy, is now represented by Karla Otto for Creative Strategy, Media Relations, VIP and Influencer Marketing in Germany.   #KarlaOtto #AWvi #LifeToPowerOfScience #NewClient #Germany

Luca Guadagnino is featured on the cover of the launch issue of Enthousiasmos, a new independent arts & culture magazine, co-founded by Roman Coppola & Johan Chiaramonte, destined at the world’s curious enthusiasts. This first issue celebrates the multi-talented Italian filmmaker Luca Guadagnino (Call Me by Your Name, Challengers, Suspiria...). In a long and fascinating interview with Roman Coppola and Johan Chiaramonte, he takes us on a journey mixing childhood memories, cinema, art and gastronomy.