🤔 How has the state of digital identity changed in 2024? We want your opinion! ID5’s State of Digital Identity Survey is back for the fifth year running. One year later, we’re curious to find out what you think about: 🚀 The challenges is industry facing today 🍪 Cookieless preparation progress 📺 Emerging channels like CTV, digital audio, and gaming Share your thoughts now ➡ https://lnkd.in/dfymJ3Yw #SODI24 #StateOfDigitalIdentity
ID5.io
Technology, Information and Internet
Building a neutral and privacy-first universal ID for digital advertising
About us
ID5 is the leading next-generation identity solution provider combining addressability and data protection technologies to make digital advertising more efficient, valuable, and safe for all stakeholders, consumers included. ID5 acts as an identification infrastructure that connects and supports the digital advertising ecosystem by enabling efficient user identification across all environments. We help publishers make their audience addressable and to better monetize their inventory and we enable advertisers to reach their audiences with personalized messages and to measure the results of their efforts. Everything is done in compliance with data protection regulations. Our privacy-by-design encryption technology respects and enforces people’s data sharing preferences in the advertising value chain. Created in 2017 by seasoned ad tech professionals, ID5 services clients globally. For more information about ID5 and its solutions, please visit www.id5.io
- Website
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http://id5.io
External link for ID5.io
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2017
- Specialties
- identity, gdpr, privacy, and addressability
Locations
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Primary
London, GB
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New York City, NY, US
Employees at ID5.io
Updates
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😟 According to a recent survey conducted by Taboola 75% of advertisers aren't ready for Google's cookie phaseout. Don't worry ID5 has you covered. ✅Download our Cookieless Checklist that helps brands prepare for the inevitable removal of cookies: https://ow.ly/4ygm50So5ME
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🚂 "Alternative ID solutions appear to be gaining steam. As of mid-March, Sincera an ad tech platform that actively monitors more than 200,000 popular properties across the internet, reported that ID5’s probabilistic ID was the most widely used alternative ID." ⬆️ ID adoption is on the rise, and showing no sign of slowing down. Today the ID5 is used on more than 100,000 media properties worldwide. ✅ Check out this alternative ID guide from Morning Brew : https://ow.ly/lN2T50S6x8K
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📊Programmatic audio has been on the rise and isn't showing any signs of slowing down anytime soon. To further promote this growth, Triton Digital, a leader in technology and services for digital audio and broadcast radio industries, partnered with ID5 to enhance audio targeting and audience addressability. 🤔The Results? After enrolling a select broadcasters to evaluate the effectiveness of the ID5 Graph, Triton saw an average positive lift of 20% in revenue per thousand impressions (RPM). ✅Check out the full case study to learn more > https://ow.ly/Gxwh50ROrZN
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ID5.io reposted this
Mediavine is excited to be the first publisher to make use of this partnership from Optable and ID5.io, increasing our addressability options in a post-cookie world. To learn more, visit: https://lnkd.in/eXDmYqKY
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🍪Ready or not there cookies go! Signal loss poses an existential threat to publishers without an addressability strategy. Fortunately, 70% of publishers have adopted a cookieless alternative. However, there is still time to refine this strategy to avoid future losses. ID5’s “No Cookies, No Problem Checklist for Publishers” provides publishers with a step-by-step guide to help make the most of universal IDs and fortify their cookieless approach before it’s too late. ✅ Check cookie prep off your list today >https://ow.ly/yubA50RTOkf
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🤝ID5’s Ian Vazquez, Business Development Director, sat down with Amelia Waddington, Chief Product Officer at Captify® to learn more about their mission and what she thinks the end of cookies means for programmatic advertising. Read more > https://lnkd.in/dbCDg6iC
ID5 Partner Q&A: Captify - ID5
https://news.id5.io
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📢 Calling all publishers, advertisers, and adtech professionals - ID5 wants to hear from you! ID5’s State of Digital Identity Survey is back for the fifth year running. One year later, we’re curious to find out what you think about: 🚀 The challenges is industry facing today 🍪 Cookieless preparation progress 📺 Emerging channels like CTV, digital audio, and gaming Share your thoughts now ➡ https://lnkd.in/dfymJ3Yw #SODI24 #StateOfDigitalIdentity
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🎮Pubfinity is the only programmatic SSP tailored for Microsoft Windows apps and games. However, the Microsoft desktop app ecosystem doesn’t support third-party cookies which can make targeted advertising and publisher inventory monetization challenging. To overcome this barrier Pubfinity partnered with ID5 to enable personalized targeting without cookies. 📊What was the end result? Pubfinity saw a 42% increase in global user addressability and increased revenue by 26% for each daily active user in the EU. 📕Read the full case study to learn how Pubfinity achieved these results: https://ow.ly/lcOs50RXPlr
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🤔Is interoperability the path forward? In this column for The Current , ID5's CEO and Co-Founder, Mathieu Roche provides readers with an overview of how interoperability can help solve the fragmentation that has emerged amongst cookieless alternative solutions. 🤝 By working together solution providers can help brands support brands’ addressability needs in the post-cookie era. Read more > https://ow.ly/sn4q50RlXn9
The open web vs. the walled garden: Is interoperability the key to winning the cookieless race? | The Current
thecurrent.com