Hurricane Design

Aldi UK Mimicry of Brand/Packaging Designs – from another perspective! In recent news there has been some debate around how Aldi approaches packaging design. With some of Aldi products bearing a striking resemblance to well-known household brands and some not so well known. This has been criticised in the past and in some cases rightly so. However, looking at it from a different perspective, does it offer brands some exposure that perhaps they wouldn’t have had? Bearing in mind given some of the backlash it isn’t just in store and on shelf but regularly in the press! Read the rest of the article here... https://lnkd.in/evQQ5UGe

Time to innovate in the wine category? https://lnkd.in/eWyEpFrU

We’ve been busy behind the scenes creating a fresh look and feel for the Hurricane brand and are excited to announce that our new website is now live. Take a look and let us know what you think - www.hurricanedesign.com

Great to see this launched and delighted that we played a role in making this a reality. Working alongside the The Coca-Cola Company R&D teams, Hurricane provided a vision of a label-less format for the Sprite brand that challenges the labelling and packaging norms and embraces innovations in technology to reduce waste. Less is more…clearly! http://bit.ly/48UHWyK

Great to see this launched and delighted that we played a role in making this a reality. Working alongside the The Coca-Cola Company R&D teams, Hurricane provided a vision of a label-less format for the Sprite brand that challenges the labelling and packaging norms and embraces innovations in technology to reduce waste. Less is more…clearly! http://bit.ly/48UHWyK

Introducing WKD into the wonderful world of liqueurs. WKD Vibe - launching in store soon!  Design inspired by the layering of two liqueurs - simple yet effective gradients of colour echo throughout this range. Keep your eye out for the first 5 to hit the shelf. SHS Drinks adding a new layer to the liqueur shelf!

Here at Hurricane, we're definitely ready for a rest over the festive period and some well earned shut eye, so it feels like the perfect time to showcase the latest for Sleep Well Drinks... We've adapted our soft playful dreamy assets for the new Sleep Well Hot Chocolate Tub and Sachet packaging, now available in Holland and Barret. #packagingdesign #hotchocolate #packagingdesigners #fmcgproducts #fmcg #fmcgpackaging

Cadbruy Crunchie Doughnuts have landed in fresh in-store bakery! We were delighted to work on the two pack doughnut sleeve just look at that delicious gooey centre. Keep your eye out for what's next…

Really proud of this project, a real creative collaboration with everyone involved from concept to shelf.

A purrrrrfect healthy broth for your furry friend. Cotswold Raw Bone Broth helps to maintain a healthy gut microbiome and improve pets’ digestive systems, resulting in a happy, healthier pet. We designed these Bone Broth bags in keeping with the current Cotswold Raw branding with Arthur and Martha coming together - who says cats and dogs can’t be friends! 🐕🐈 #packagingdesign #packaging #branddesign #cheltenhamdesign #designagency #petfoodlabel #branding