It might seem like ages away but Q4 will come around before you know it. The successful, fast-growing businesses we work with are already planning their CRM strategies for peak right now. Is your CRM Q4 ready? Find out with our free CRM Audit. Apply here: https://lnkd.in/e5V67Rhs Limited availability. Here’s what you can expect: 📱Discovery call - we’ll discuss your current set up and goals. 🔎 Audit - we’ll review your CRM, including email marketing, SMS campaigns, and retention strategies. 📈Feedback - we’ll report back with our recommendations and the next steps to implement them.
The Growth Foundation
Business Consulting and Services
London, England 7,151 followers
Helping high-potential businesses grow the right way; from eCommerce to brand, Paid Media & CRM to talent.
About us
Not all growth is good. The wrong kind is exhausting and unfocused. Growing, but into areas that are time-consuming and unprofitable. New unknowns appearing daily on the horizon. At The Growth Foundation, we’ve seen business growth first-hand, recognise the patterns and know the right way to grow; with all your foundations working together, a view of what’s coming next and what’s needed to make it happen. The right people and the right skills in the right jobs. A killer proposition, clearly defined, and an inspiring vision for the future to grow into. Our founders helped grow play.com THG and Gymshark into unicorn companies. Now they head up a team of industry-leading experts and highly-skilled specialists, who can help your business navigate the growth ahead successfully; pitfalls avoided, no opportunity missed.
- Website
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http://www.thegrowth.foundation/
External link for The Growth Foundation
- Industry
- Business Consulting and Services
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2021
- Specialties
- ecommerce, retail, digital marketing, crm, performance marketing, growth, brand, brand strategy, advertising, talent, marketplace, strategy, paid media, organic media, earned media, and trading
Locations
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Primary
Get directions
180 Strand
London, England, GB
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Get directions
Dubai Silicon Oasis
Dubai, AE
Employees at The Growth Foundation
Updates
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The Growth Foundation reposted this
Chief Commercial Officer @ The Growth Foundation | Profitable Business Growth | Commercial Strategy | Marketing Strategy | Sales Strategy (and the odd cold call - old habits die hard 😊)
🤝🏻 We keep it wonky. Do you? 🤔 Over the last year with The Growth Foundation I’ve had the unique opportunity to witness firsthand how our approach, which we affectionately call ‘Wonky Working,’ creates incredible benefits for both us and our partners. I thought i'd share these with you incase you choose to add some wonkyness into your business 😊 What is ‘Wonky Working’? ‘Wonky Working’ is our way of breaking down silos and fostering cross-functional collaboration. It's even more important in consultancy and agency land in my view, where silos are 'standard'. Brands are working with a different agency, across each function. Making it near impossible to collaborate, share learnings and develop fast feedback loops. Our method leverages the collective expertise we've built up across the strategic and executional heads in the business. It’s about bringing together different teams—each with their own unique skills and perspectives—to work towards a common goal. Heres'a few of the benefits: 🔍 Holistic Perspective: By working together, we ensure alignment across all aspects of our business along with our partners. This integrated view helps us make better decisions and craft cohesive strategies ✨ Innovative Solutions: Collaboration sparks creativity. Diverse teams bring unique perspectives, leading to solutions that a single-function approach might miss ⚡ Agility and Efficiency: Teams can quickly adapt to market changes, ensuring that we stay ahead of the competition and can pivot effectively when needed Here are some ways for you to start 'Working Wonky': 1️⃣ Unified Vision: Start with a clear, shared vision that aligns all functions. Ensure everyone understands the goals and how their role contributes to achieving them 2️⃣ Open Communication: Create open channels for communication between functions. Regular cross-functional meetings can help share insights and address challenges collectively 3️⃣ Shared Goals: Set common goals that require collaborative effort. This helps break down barriers and encourages teams to work together towards a unified objective 4️⃣ Leadership Support: Encourage leaders to model collaborative behaviour. When leadership values and demonstrates collaboration, it sets a standard for the rest of the organisation 5️⃣ Recognition and Rewards: Acknowledge and reward teams that exemplify excellent cross-functional collaboration and embody the company values. Seeing ‘Wonky Working’ in action has shown me that cross-functional collaboration is a powerful approach to driving sustainable growth. It's really not an option given the speed of change in our line of work. ✅ Your job today: Take the first step to break down silos and foster collaboration in your business. It's not a simple fix, but the juice is worth the squeeze. p.s Seeking a growth partner to help you grow your brand holistically across each function? Want your growth to be profitable, sustainable, manageable and enjoyable? Slip into my DM's 😉
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We’re delighted to announce the first of a handful of new roles we’re recruiting for LaplandUK This fantastic role reports directly to Lapland UK’s founder and CEO and will be integral in realising the opportunity Lapland UK has to scale its incredle brand and experiences (live shows, commerce and content) into new territories. https://lnkd.in/ehcGnxne
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It’s a busy week of events here at The Growth Foundation. Last night Adam Callow moderated two panels, unpacking the need for diversifying acquisition channels, the role of attritibution modelling and the importance of maximising CLV (Customer Lifetime Value) in a world where CaC is only going one way. Tonight we’re hosting ‘The tastiest way to grow’ with our friends at Ometria, Nosto and and 10 amazing founders and leaders to share ideas and views on the state of eCom. Who would like to join us for our next dinner? 👇🏻
Chief Commercial Officer @ The Growth Foundation | Profitable Business Growth | Commercial Strategy | Marketing Strategy | Sales Strategy (and the odd cold call - old habits die hard 😊)
Acquisition, Attribution and CLV. What an evening. Last night I had the pleasure of hosting two panel discussions at the latest Validify event. One all about diversifying acquisition channels and the second all about maximising CLV (Customer Lifetime Value). A huge thank you to the guest speakers Dave Morrissey from TikTok, Maximilian Rast from Klar and Valentin Radu from Omniconvert. Here’s my 8 key takeaways: 👀It’s an evolving marketplace. Relying solely on one channel means you miss out on new platforms and trends that are capturing the attention of (the most valuable currency) of your target customers ❌ When testing a new channel do not re-use assets made on one and expect them to perform the same on another 🫶🏻 We can get lost in the data, but we have to remember to be human-centric in our acquisition efforts and focussing on the people behind the purchase ⚽️ Next time you’re watching football and someone scores. Rewind (assume you can do that on sky 🤔) and see how many people were involved in that play, who touched the ball to get it up the field and how many times they touched it. In its simplest terms this is what attribution is, we often only think account the goal (Last Click), but that goal is never scored without the 7 passes leading up to it. 🔍 Not all customers are equal. Combining accurate attribution modelling with an RFM analysis (Recency, Frequency and Monetary Value - the process of ranking your customers from best to worst) will allow you to first identify who are your best customers. Then reverse engineer their journey. You’ll not only learn where to focus your media buying but also which product should get the focus on first purchase to maximise the expected LTV of that new customer ♥️When a product goes viral it sees a significant drop in CaC. This creates an opportunity for the business to take that additional margin and reinvest in moving from a ‘product business’ to a brand. Creating an emotional connection with their target audience and ‘standing for something’; without brand it’s a race to the bottom on price. ✅To maximise CLV we first need to make sure the customers experience the promise we’ve made when selling them our product. Focus on ensuring your customers use the product as intended and make them successful, or all efforts to increase CLV are a waste of time. One example was how a business remarkets to customers who have bought the products, with ads that go something like this ‘Thanks for buying X, don’t forget to get the most out of it do A B and C. You’re awesome. Bye’. 🎧 We recorded the audio, if you’d like me to send you a link of the conversations (as I’m definitely not doing them justice with my takeaways above) comment below and I’ll send you a link when they’re done. 👇🏻 Really enjoyable evening and thanks to all the guests for getting involved with the Q&A. Until next time 👋🏻
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We've teamed up with Ometria and Nosto to host the first in a series of intimate dinners bringing together the top minds from some extraordinary DTC brands as we discuss the challenges and opportunities that lay ahead in 2024 and beyond. Ometria is the first and only Customer Data Experience Platform helping merchants get campaigns to market faster, uncovering revenue opportunities for sustainable growth and helping forge robust, long-term customer connections. Nosto is a Commerce Experience Platform driven by customer, product and content intelligence providing merchants with a series of tools rooted in AI and automation helping to drive online revenue. Both partners align with our vision of helping our partners grow manageably, sustainably, profitably and enjoyably and we’re looking forward to some interesting conversations around the table. Interested in attending or sponsoring one of these captivating dinners? Reach out to Rob Baker to start the conversation.
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👇🏻 When was the last time you shopped your own store? Who are your top 5 customers and what do you know about them? 🤔 Here’s a little snippet of Statements of Intent with our very own Richard Chapple . Follow Made With Intent for the full show and more gems from the leaders in eCom.
Can you name your top 5 customers? If you’re struggling as an online retailer, don’t worry. It’s pretty common. These personal relationships have been lost in the transition from physical to online retail. But online and physical stores can be more similar than you think. Two-way communication with our online customers starts with focusing on buying stages over pages. 🎙️ Tomorrow, Richard Chapple joins as guest of the 14th episode of Statements of Intent where he’ll discuss what eCommerce can learn from physical retail and how to achieve it. Don’t miss this episode. Subscribe to the podcast through the link in the comments. #personalisation #analytics #customerexperience
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🚀 New Episode Alert: Scaling Success with Rich Chapple 🚀 In today's episode, Richard Chapple joins the guys on the 'Winning With Shopify Podcast' , with Nick Trueman and Rob Spec, and shares his journey from foundational roles at Gymshark and Play.com to co-founding The Growth Foundation. Rich opens up about the challenges and successes he encountered while helping brands like Gymshark transform from emerging startups into global phenomena. 🍎 Listen here on Apple: https://lnkd.in/efqu2qGh 🎧 Listen here on Spotify: https://lnkd.in/eMnwu8_H 💬 Three Key Topics 💬 Strategies for Brand Resonance: Uncover the art of understanding your audience and crafting narratives that not only resonate but also convert. Leveraging Data for Growth: Dive into how data-driven decision-making can revolutionise your strategy, ensuring efficiency and impact. Navigating the Digital Landscape: Insights into the evolving e-commerce environment and strategies for staying ahead in a competitive market. 🔑 Three Key Takeaways 🔑 Data-Driven Growth: Emphasising the significance of leveraging data for crafting resonant stories and targeting strategies. Brand Resonance: The importance of a deep, value-driven connection with your audience for sustainable growth. Agility and Innovation: Staying adaptable in the face of rapid digital evolution to capture new opportunities. Rich's journey is a testament to the power of resilience, innovation, and strategic foresight in navigating the complexities of e-commerce and achieving sustainable growth. 📢 We Want to Hear From You! 📢 Got questions or suggestions for future episodes as we begin recording Season 2? Reach out at Adam Callow. 🤝 Partnership Highlights 🤝 'The right way to grow' is brought to you by our friends over at Bloomreach and verse. Explore how Bloomreach's technology can elevate your product visibility and engagement. Plus, discover if composable commerce is your next game-changer with a free audit from Verse. #TheRightWayToGrow #EcommerceSuccess #GrowthFoundation #DataDrivenMarketing #BrandResonance #InnovationInRetail #ShopifyPodcast #DigitalMarketingStrategies
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🎧 New Podcast Alert : Unboxing sustainability 🎧 🌱 In our latest episode of "The right way to grow," Adam Callow dives into the heart of sustainable sourcing and packaging with Oscar Vallance from Sourceful. 📦 What's Inside? 🌍 Sustainability as a Must-Have 🌍 Consumers are driving the demand for eco-friendly practices, making sustainability a central theme for brands, especially in the DTC space. Exploring the journey towards B-Corp certification and its impact on strategic decision-making. 🔄 The Realities of Sustainable Packaging 🔄 The balance between sustainability, cost, and functionality is complex. We debunk the myth that eco-friendly choices always cost more. Insight into strategic decisions that can lead to both environmental and economic benefits. 🎁 Elevating the Unboxing Experience 🎁 Discover how thoughtful packaging design can reinforce brand identity, delight customers, and amplify a brand's commitment to sustainability. Innovative packaging solutions can enhance customer engagement and encourage social sharing. 🍎 Listen here on Apple: https://lnkd.in/eBsZCVXW 🎶 Listen here on Spotify: https://lnkd.in/e5U97b8t This is a must-listen for anyone keen on the intersection of sustainability, brand identity, and enhancing customer experiences. Whether you're exploring sustainable packaging options or aiming to create an unforgettable unboxing experience, we've got you covered with practical advice and insights. 👉 Dive into the episode for a wealth of knowledge on leveraging sustainability as a growth driver and creating memorable moments for your customers through packaging. #Podcast #Sustainability #UnboxingExperience #Branding #EcoFriendly #DTC #TheRightWayToGrow
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🎧 Headless myths. Debunked. - With Sean Connell from verse. plus a FREE mini composable audit for your brand👇🏻 In this episode, we dive deep into the world of headless and composable commerce with Sean Connell from Verse, exploring the future of e-commerce platforms and how brands can leverage these technologies to scale, innovate, and meet consumer demands more effectively. Sean demystifies common misconceptions about composable commerce, explaining its benefits for businesses of all sizes, not just enterprise-level. He also sheds light on how this approach can offer unparalleled agility, personalisation, and scalability, allowing brands to easily integrate new tools and trends into their ecosystems. 🍎 Listen on Apple here: https://lnkd.in/e728KpvQ 🎶 Listen on Spotify here: https://lnkd.in/eZXCf3Gw 👉🏻 Want to explore if Headless is the a fit for your brand? Click here to claim your free mini composable audit from our friends at verse. : https://verse.co.uk/tgf 👈🏻 Key Takeaways: 1️⃣ Demystifying Composable Commerce Sean addresses the myth that composable commerce is expensive and out of reach for smaller brands. He emphasises the modular nature of composable platforms, which allows for a tailored approach to technology adoption, keeping costs manageable and enabling businesses to scale as they grow. 2️⃣Flexibility and Scalability The discussion highlights the flexibility and scalability advantages of headless and composable commerce. By decoupling the front and back ends, brands can provide rich, personalised customer experiences and quickly adapt to market changes and consumer demands without being constrained by traditional e-commerce platform limitations. 3️⃣Strategic Approach to Implementation Sean suggests a progressive approach to adopting headless commerce, starting with high-impact pages and gradually expanding. This strategy minimises risk, allows for iterative learning, and ensures a smoother transition to a fully headless architecture, setting the stage for future growth and innovation. For anyone intrigued by the potential of headless and composable commerce to transform their online presence, Sean's insights offer a valuable roadmap. Dive into the episode for an in-depth exploration of these cutting-edge e-commerce strategies. The Right Way to Grow is brought to you in partnership with our friends over at verse. and Bloomreach. 🍎 Listen on Apple here: https://lnkd.in/e728KpvQ 🎶 Listen on Spotify here: https://lnkd.in/eZXCf3Gw Don't forget to hit subscribe and we'll see you next time on The right way to grow 🎤