Glorious Creative

🟢 Incoming...new work! 🟢 ivolve, one of the country's leading specialist adult social care providers, approached Glorious looking for a new brand to reflect their updated vision and purpose. Raising a smile in the mind when observing the ‘person’, arms aloft, at the start of the new wordmark, and representing the nurturing environment ivolve cultivates, the new identity inspired an entire graphic language to help communicate a vast array of key messages and themes. A restrictive palette of greens and blues was used to represent peace, nature, harmony, tranquillity, calmness & trust. Prior to the rebrand, the Group struggled with retaining and recruiting new colleagues, but the new brand coupled with a comprehensive colleague attraction campaign we created and delivered – has since helped secure ivolve as one of just fifteen 'Very Big Organisations' in the Sunday Times Best Places to Work. More at > https://buff.ly/3XTEz8s #brand #newbrand #rebrand #brandstrategy #brandidentity #brandagency #branddesign #branding

Campaign Spotlight - Odds Are: They Win 🫰 The requirement? 📝 In Greater Manchester, 18,000 adults experience problem gambling - 1.5x higher than the national average. Yet most campaigns focus on what the individual can do to prevent this rather than exposing harmful industry tactics. The Greater Manchester Combined Authority (GMCA) briefed Network members Glorious Creative to create a multi-channel campaign focusing on the latter - "It was a privilege to make a difference with this award-winning campaign." The work? 💻 The branding and creative specialists developed the campaign name, identity and messaging hinged on insights from focus groups and a survey. Delivered ahead of the World Cup to counteract heavy gambling advertising during this time, they ran a series of animated social ads and OOH across key transport and hospitality sites. Amplified on X (formerly known as Twitter) and by creating a partner toolkit of digital assets - the campaign was covered by several regional papers and received support from Mayor Andy Burnham, and the Deputy Chief Executive of the Gambling Commission. The Results? 📊 🟡 1.4m people reached, 🟡 2.4m video plays, 🟡 16k unique clicks to website, 🟡 500% increase in views of GMCA support pages, 🟡 Record referrals to Northern Gambling Service (Dec, 22), 🥈 CIPR NW Pride Awards 'Public sector campaign of the year - Silver'. We're proud to represent best-in-class agencies delivering impactful work - read more below ⤵️ https://lnkd.in/eVnuPCs5 #awarenesscampaign #gamblingawareness #socialads #animation #OOH #thegonetwork

With many strings to its bow, Migration Yorkshire approached us looking to unite its channels and events under one cohesive brand. From a new logo, iconography and tone of voice, from the web to social to comprehensive brand guidelines - we were tasked with distilling the human-centric message of Migration Yorkshire into a strong and symbolic identity. By exploiting the serendipity of the letters M and Y, we created a visual metaphor that represents people at the heart of this organisation. A real pleasure to make a difference with this one... Read more >> https://buff.ly/3W6lmix #brandagency #newbrand #rebrand #brandidentity #branddesign #brandingagency #brandstrategy

How do you enhance the brand identity of an ambitious construction company hoping to change more than just city skylines? You refine the brand’s strong foundations and create all the tools for a confident, industry-leading business - building beyond what you can see. Read our full case study now, on how we helped GMI meet their competitive growth targets by creating a distinctive new brand identity, including a refreshed logo, typography, photography, iconography and video - a new bold tagline, ToV, and an extensive set of brand guidelines. >> https://buff.ly/45mBzDa

NEW BLOG SERIES - OUT NOW - AROUND THE WORLD IN 80 BRANDS 🌎 🌎 🌎 As one of Manchester’s longest standing independent branding agencies, our job involves distilling our nerdy knowledge of branding and design into a catalogue of creative ideas for our clients. And whilst we’re not set to share all our secrets here – our new blog series is your front-row seat to some of them. 'Around the World in 80 Brands' will take you on a journey through our marvellous world, pinpointing the origin of different branding constructs. From Australia to India, we’ll reveal the context of many iconic design devices, motifs and styles - giving you access to our creative vocab, so that you too can learn to speak the language of great branding... starting with JAPAN! >> https://buff.ly/4aZsOAk

Ever wanted to get to know Tom Shaughnessy our Design Director a little more intimately? Well now’s your chance 👀 Pull up a pew and listen to Tom’s story on Pirated Radio's latest Podcast - from his early obsession with typography and graffiti, to mourning the loss of print, to jumping ship to set up his own practice - he reveals his journey to Design Director at Glorious - and what makes Glorious - well, Glorious! Don’t miss it. Search for Pirated Radio Podcast on Spotify, or visit << https://lnkd.in/eSeyuVF2 #podcast #episode #designlife #designspo #designer #design #graphicdesign #designdirector #graphicdesigner #smallbizuk

📢 Campaign Spotlight: Glorious Creative x Health Innovation Manchester 📢 Sector: Public Health Medium: OOH, Social, & Influencer Marketing The requirement? As the NHS made the shift to joined up, securely stored, digitised patient data, Glorious Creative were tasked with driving awareness of the GM Care Record and the amazing patient benefits they provide. On the campaign, Mark Ross, Creative Director at Glorious Creative, shared "Phase One of the We Are Better Together campaign was a resounding success. So in Phase Two Glorious were tasked with highlighting the GM Care Record’s outcomes, patient data being securely used for research and its impact on the whole GM region. Conveyed through relatable and emotive real-life testimonials, we were proud that over four weeks the social and micro-influencer campaigns garnered nearly 2 million video plays and over 16,000 clicks to the campaign microsite. And the OOH campaign appeared on every tram in Greater Manchester, and at every major transport interchange.” We're proud to represent best-in-class agencies 🙌 watch the full campaign at https://lnkd.in/etVmwJ4W #healthcaremarketing #publichealth #oohcampaigns

We’ve been taking a look back on our 2023 work before getting stuck into some exciting new 2024 projects. What a pleasure it’s been to brand, rebrand, reposition and reimagine clients’ businesses - large and small, from hospitality, to e-commerce, energy to health - it’s what we love and what keeps us going on the coldest of winter days! 🥶 If you’ve been wondering what brand could do for your business, let’s talk ✉️ #branddesign #brandagency #brandbuilding #startupbranding #brandidentity #brandgrowth #brandstrategy

It's our last working day of 2023 & WHAT a year it's been. Thank you to all our fantastic clients, partners & friends for another Glorious one. 2024 we’re looking forward to what you have in store for us ✏️ In the meantime - an extra Merry Christmas and a HPNY to you all! 👊

Designers! We're hiring. We’re looking for an ambitious and well-rounded Designer to join our friendly team, based in Manchester’s Northern Quarter. Find out more on our job post below, or by heading to the blog on our website.