Brands in games are reshaping the mobile marketing playbook. In our latest feature, Mariam Ahmad explores the endless opportunities for seamless brand integration in mobile games by debunking common in-game branding myths. Read more below 👇 With insights from: 🕹 Vincent Février, CMO, TapNation 👾 Indy Khabra, Co-founder & CEO, Livewire 🎮 Nina Mackie, Co-founder, WeGame2 https://lnkd.in/eUd7u4Jh #gamesforum #mobilemarketing #mobilegaming #brands #brandsingames #ingameadvertising #ingame #adtech #gamingindustry #gamemarketing
Gamesforum
Computer Games
London, UK 3,935 followers
Home of the Gamesforum Online Weekly Webinar
About us
Gamesforum brings together a global community of games industry professionals to discuss key marketing and business challenges facing the games industry today. Our goal is to help help the genius work of games developers reach more players and become even bigger success stories.
- Website
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http://www.globalgamesforum.com
External link for Gamesforum
- Industry
- Computer Games
- Company size
- 2-10 employees
- Headquarters
- London, UK
- Type
- Privately Held
Locations
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Primary
London, UK EC4A 2AB, GB
Employees at Gamesforum
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David Philippson
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Alex Kozachenko
CEO @ HyperBeard | Strategy, Mobile Game Development & Publishing
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Gus Viegas
Marketing & Monetization Leader in Mobile Gaming | + 10 years of User Acquisition, Ad Monetization, Market Research & Growth Strategy for + 50 games…
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Andrei Moroianu
Head of Marketing
Updates
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Darina Guseva from Kolibri Games joined Josh Vowles to to chat about how mobile UA has changed in recent years. She reflects on the rise of rewarded networks, emergence of SKAN and social media platforms like TikTok, as well as discussing market share being flooded with the likes of Temu, and the importance of data-driven creative testing in 2024. Read more 👇 https://lnkd.in/erCfaV-c #Gamesforum #KolibriGames #useracquisition #rewarded #SKAN #TikTok #Temu #creativetesting
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In this week's Gamesforum Community Spotlight, David Philippson reveals how Dataseat (Now part of Verve) is navigating the ever-evolving landscape of UA and monetization. Discover their innovative strategies in response to recent privacy regulations, Apple's ATT framework and privacy-first initiatives like SKAdNetwork and AdAttributionKit. Find out now below 👇 https://lnkd.in/eA5xzRjx #Gamesforum #Dataseat #Verve #admonetization #monetization #mobilegaming #mobilegames #useracquisition #UA #privacy #dataprivacy #ATT #iOS #AdAttributionKit #SKAdNetwork #SKAN
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Last call for Gamesforum London Super Early Bird passes! Don't miss out on saving 30% on your pass - that's £75 off! Sales end at midnight tonight with limited quantities remaining, so register now below. 👇 🐦🎟 https://lnkd.in/g4sgyBc3 #GamesforumLondon #admonetization #mobilegaming #mobilemarketing #adtech #gamingindustry #gamegrowth #gamemonetization
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Super Early Bird tickets for Gamesforum San Francisco 2024 are now on sale! Taking place on 22 -23 October at the Marriott Marquis, the event will bring together more than 300 UA, Ad Mon, Alternate Growth and Product Monetization Professionals from the mobile gaming industry for 2 days of networking and insightful content. Book your tcikets today and SAVE $250 on ticket prices! https://lnkd.in/dtBWmBC9 #gamesforum #gamesforumsanfrancisco #mobilegaming #mobilemarketing #useracquisition #admonetization
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'Looking ahead there's still lots of room for innovation in the gaming industry, as we’re trying to find the silver bullet to get brand advertisers all-in with ads in game. There are still many untapped opportunities for brands and we need to keep pushing innovative and scalable formats to offer in-game ads, custom sponsorships, and engaging new brand integrations.' In this week's Monetization Masterclass, Antoine Jullemier shares his in-game advertising expertise, from navigating the shift towards hybrid monetization models to data-driven optimization. Read more below 👇 https://lnkd.in/eTB247_f #gamesforum #monetizationmasterclass #mobilegaming #mobilemarketing #monetization #ingameadvertising #adtech #gamegrowth #hybridmonetization
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🎮 🎙 This week, the incredible Nina Mackie joins us on the pod! As WeGame2's Co-founder and CRO, she shares her exciting journey in the gaming world and reveals how WeGame2 is bridging market gaps with inclusive, impactful ad campaigns. Tune in to discover how they balance engaging ads with user enjoyment, Nina's top strategies for revenue growth, her vision for the future of mobile gaming, and more. Listen now 🎧 👇 https://lnkd.in/eapy5sQZ #Gamesforum #mobilizeandmonetize #mobilegaming #mobilemarketing #monetization #gamegrowth #gamingindustry #womeningames #inclusivity #adtech
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Gamesforum reposted this
Thanks Gamesforum for the coverage! Strengthening the UK and EU market has been a top priority for iion's Demand team. We look forward to working with WeGame2's founders Nina Mackie Lisa Menaldo Ellie Edwards-Scott to boost our commercial efforts in the region! #gametech #gameadvertising #gaming #digitaladvertising https://lnkd.in/gMSVw-SW
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Gamesforum reposted this
Good read: the implications of #AdAttributionKit for mobile game marketers are explored in this article by Gamesforum 's Mariam Ahmad, with insights from Dataseat (Now part of Verve)'s CEO David Philippson. Want to hear more about #AdAttributionKit, #SKAN, and privacy-first #UA for mobile apps and games? Get in touch with our experts 👉🏻 https://lnkd.in/dv6GgtVn
🤔 What does Apple's new AdAttributionKit mean for mobile game advertising? Mariam Ahmad explores below 👇 https://lnkd.in/eRRHvUTH With insights from: 🎯 🇺🇦 Roman Garbar, Marketing Director, Tenjin 📈 David Philippson, CEO & Co-founder, Dataseat (Now part of Verve) #Gamesforum #mobilegames #mobilegaming #apple #AdAttributionKit #appstore #monetization #dataprivacy #attribution #mobilemarketing #adtech
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🤔 What does Apple's new AdAttributionKit mean for mobile game advertising? Mariam Ahmad explores below 👇 https://lnkd.in/eRRHvUTH With insights from: 🎯 🇺🇦 Roman Garbar, Marketing Director, Tenjin 📈 David Philippson, CEO & Co-founder, Dataseat (Now part of Verve) #Gamesforum #mobilegames #mobilegaming #apple #AdAttributionKit #appstore #monetization #dataprivacy #attribution #mobilemarketing #adtech