Buzzing from the news that our work with CoppaFeel! has been shortlisted at the 2024 Marketing Week Awards! 🍾 Shortlisted in the Diversity and Inclusion in Marketing category, 'The Chest Checklist' was born out of the insight that 96% of Black women feel unrepresented in breast cancer awareness communication. So, with our partners at Black Women Rising UK and Somesuch, we sought to change that. Our social first campaign engaged young Black women through casting, styling, music, and showed breast checking within the context of Black self-care routines. The 'Chest Checklist’ offers an informative social-first tool, highlighting breast cancer symptoms and demonstrating self-examination on Black skin. Fingers crossed for November when the winners will be announced 🤞 #diversity #inclusion #awareness #awards #marketingweek #shortlist #MiromaGroup
About us
A creative company living at the intersection of big ideas, innovation and human experiences. Creative & cunning like a fox, we’re here to help ambitious brands seize unique, game-changing opportunities. To buy our newly released children's book, Foxes Don't Paint, visit: www.foxesdontpaint.com
- Website
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http://www.fold7.com
External link for Fold7
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, Greater London
- Type
- Privately Held
- Specialties
- Integrated communications, Advertising, Marketing, Brand communications, Content, Social Media, Strategy, and design
Locations
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Primary
Get directions
16-18 Kirby Street
London, Greater London EC1N 8TS, GB
Employees at Fold7
Updates
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🎥 Taking you behind the scenes of our first Audible global brand platform 🎥 From old-school production methods reminiscent of films like Titanic, to new age CGI techniques, take a look at the story behind our 'There's more to imagine when you listen' hero films. Kudos again to the Fold7 team and all our partners involved Partizan, Electric Theatre Collective, Wavemaker, 750mph, Twenty Below Music. #BTS #behindthescenes #audible #imagination #production #creative #MiromaGroup
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Following a successful trip to Margate for the UK Creative Festival on Wednesday, we're excited to have picked up a gong at the Creative Circle Awards on Thursday🎉 Our work for Audible Comedy - Laugh Through It - won bronze for 🥉 Best Broadcast/Terrestrial TV 30secs or under (single)! Massive congrats to the team at Fold7, and to our collaborators MindsEye for bringing the idea to life! #awards #creativecircle #laughthroughit #comedy #creative #MiromaGroup
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Incredibly excited to welcome Tommy Willis into the Fold! As our first ever social creative director, Tommy has joined the team to further bring together Fold7’s heritage of big brand ideas with our growing culture first capability. He will be working on our growing list of social clients, including Carlsberg UK, Audible, PZ Cussons and Capital One. Read more about Tommy’s arrival here: https://hubs.ly/Q02GxM2W0 #newhire #socialcreative #socialmedia #MiromaGroup
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Dreamland here we come! 🎡🎢🎪 Just one day to go until Hannah March, Yelena Gaufman, Dave Billing and Albert Hogan take to the stage at the UK Creative Festival! Looking forward to diving deeper into the making of Audible's first ever global brand platform in The Ballroom at 5:10pm. #ukcreativefestival #creativecircle #audible #imagination #creative #brand
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🎉'Soak up the atmosphere' was PR Week's favourite campaign for June! 🎉 Hats off (see what we did there) to the team involved Ciara Jenkins, Chhaya Kapila, Will Dalton, Alexander Bishop, Tom de Silva, Hannah Burles, the team at Hope&Glory PR and our clients at Carlsberg Group! Check out the top 5 here: https://hubs.ly/Q02FNf-H0 #campaignofthemonth #carlsberg #football #creative #social #giveaway
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We're very excited to be speaking at the UK Creative Festival next week! Join us, alongside our client Albert Hogan from Audible, on 10th July at 5:10pm as we dive into the making of Audible's first ever global brand platform, 'There's more to imagine when you listen'. Talking points include: 🌍 A unified strategy across mature and emerging markets 🎨 The importance of craft in advertising 💡World class talent across 3 continents ❓ What's next for Audible? If you're going to be at the festival, come say hi to Albert Hogan, Dave Billing, Yelena Gaufman and Hannah March in The Ballroom! #talk #UKCreativeFestival #audible #creative #talent #MiromaGroup
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We've been shortlisted 3x times at the Creativepool Annual Awards for our brilliant work with Audible, CoppaFeel! and STOP THE TRAFFIK Group! Now, the People's choice begins! To help us take some trophies 🏆 home please take a moment to check out our brilliant work and vote here 👇: Audible - Laugh Through It - Advertising TV: https://lnkd.in/emZ-PjXR Coppafeel! - The Chest Checklist - Advertising Digital: https://lnkd.in/eVGRUNXY Stop The Traffik - Rebrand - Branding: https://lnkd.in/eSD36WXt #awards #shortlist #tv #social #rebrand #creativepool #MiromaGroup
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"Cultural credibility has replaced purpose in advertising". Thanks Creativebrief for featuring our Chief Strategy Officer Yelena Gaufman's musings from Cannes this year. From talks that inspired her to brands that are already putting these teachings into practice, read some key learnings from the festival in the link below. #thoughtleadership #Cannes #strategy #culture #purpose #MiromaGroup
In an industry where creativity is king but so much of our time is taken up with the day-to-day to-do list, we so rarely get to take the time out to get inspired and fuel curiosity. #canneslions may have grown synonymous with sunshine, parties and rose wine on the Croisette, but it also offers the rare opportunity to take a moment to appreciate the great work the industry has to offer. Even if you didn’t make it to Cannes, the opportunity to be inspired by the work remains. The festival makes space to reflect on the genre-defining work that sees the advertising industry make real-world impact. Be it spending time with some of the industry's best talent or taking a moment to truly appreciate what can be achieved by creativity, we asked industry leaders what sparked their creative thinking at Cannes this year... Featuring insights from: Amelia Shepherd, Director of Growth, Wonder, Lauren Estwick, New Business and Marketing Director, House 337 (sports practice), Laurent Simon, CCO, BMB Agency, Fi Case, Director, bandstand, Lauren Coates, Creative Director, TBWA\London, Ed Fletcher, Co-Managing Director, Shape History, Yelena Gaufman, Chief Strategy Officer, Fold7, Pawan. Wankhede, MD UK & Europe, LS Digital Read the full article via the Creativebrief platform: https://lnkd.in/exaSSqug
Yes you Cannes! | Creativebrief
creativebrief.com
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For France's sake, "Eat avec respect"! Incredibly excited to see our new brand platform for St Pierre Groupe go live today. With a tongue in cheek TVC and out of home executions to match, we hope everyone enjoys this campaign as much as we do! Well done to the Fold7 team and our partners at Arts & Sciences, Comfort Films Inc, 750mph, STITCH Editing, Black Kite Studios! Thanks so much for the feature Campaign UK! Check out the work here: https://hubs.ly/Q02DGXmy0 #creative #brand #newwork #brioche #stpierre #MiromaGroup
St Pierre spot lampoons French disgust at British food
campaignlive.co.uk