FleishmanHillard UK

In this week’s Business Reporter Judith Moore and Nina Bautista discuss divided consumer expectations of businesses in a fast-moving landscape, and the importance of thinking about how culture effects reputation in a polarised world.

At the start of June, the tech team's Simon K. and Tabitha Cranford had a blast attending London Tech Week 2024, diving deep into the latest AI innovations and sustainable tech solutions on show. From exploring AI's revolutionary impact across industries to engaging in insightful discussions on upskilling and sustainability, it was an event full of inspiration and forward-thinking conversations. A big thank you to everyone we met at the event and to Ryan Browne for a great catch up on all things from Apple updates to AI in gaming, and to the fantastic exhibitors for showcasing the future of technology. Read more about our learnings here 👇

We are delighted to announce that we will be joined by Lord David Blunkett for an ‘in conversation’ discussion about the changing world of work, from 8.30am on Tuesday 16th July. Click the link for further details and to register: https://rb.gy/oljibj

We are delighted to announce that we will be joined by Lord David Blunkett for an ‘in conversation’ discussion about the changing world of work, from 8.30am on Tuesday 16th July. Click the link for further details and to register: https://rb.gy/oljibj

Breaking down outdated stereotypes in PR is crucial for our industry’s growth. In a recent PRWeek article, our Associate Director and DE&I comms lead, Christina Peach discussed the need for the industry to stop clinging to a middle-class image that no longer fits, and instead focus on the real-world perspectives and experiences that individuals from different socio-economic backgrounds can bring to the work. Read more here 👇

Head of Consumer Health Hadassah Cullen, shares her top five observations from this year’s Decoding the Future of Women conference. Check it out 👇

Maranatha Peterside, an Account Manager wrote an insightful article about rediscovering the joy of advertising. Here are some guidelines to keep in mind when creating standout campaigns: 🧬 Be Clear on Your Brand's DNA: Understanding and defining your brand's distinctive memory structures is crucial. This clarity ensures that all marketing efforts align with the core identity and values of the brand, making your messaging consistent and recognizable. 🧪 Test, Fail, Learn: Embracing weirdness involves experimentation. Don’t be afraid to test new ideas, fail, and learn from those experiences. This iterative process helps in refining strategies and discovering what truly resonates with your audience. 🤝 Find Co-Creators in Communities: Engage with communities that share your brand’s interests and values. These co-creators can help bring out the “weird” side of your brand, adding authenticity and depth to your campaigns. ❄️ Let It Go: Channel your inner Elsa and let go of conventional constraints. Allow your brand's unique voice and character to shine through without fear. Authenticity and originality often lead to the most memorable and joyful advertising experiences. By following these rules, brands can unlock the full potential of their creative efforts and truly connect with their audiences in a meaningful and joyful way. Read the full article here: https://lnkd.in/eqUD7bQR

We are delighted to announce that FleishmanHillard took home Silver for Best PR Agency at the Campaign Agency of the Year Global awards last night. #Campaign #Awards #FleishmanHillard

This week, I had the pleasure of attending an #IAB event called #ENGAGE2024, which left me inspired and rethinking the role of joy in advertising. My newest article delves into the crucial insights gleaned from sessions facilitated by industry leaders: James Chandler, Geoff de Burca, Lindsey Jordan, Chloe Davies, Stephen Woodford, and a special appearance by Jamie Laing and Sophie Habboo. Read my full article below and share your thoughts on the ways you bring joy into your work. IAB #advertising #digitalmarketing

Next week our Head of Consumer Health, Hadassah Cullen, is attending FemTech Lab’s flagship Women’s HealthTech Conference. She’ll be sharing her key takeaways on the latest innovations in women’s health and wellness – watch this space!